Originally published December 17, 2020 , updated on January 18, 2023
Originally published December 17, 2020 , updated on January 18, 2023
A dedicated marketing system that bolsters growth in businesses
Can your audience easily find you online?
If your audience can find you, how do they perceive you online?
What does your online reputation look like?
How are you ranked in search engines?
Do people trust your opinions and expertise enough to buy from you?
Consumer Buying Decisions Start Online.
If they can’t find you online, and they can’t find you on social media, you can’t reach them.
We take a holistic approach to content marketing.
1
STEP
Planning
We help you come up with a detailed content calendar based on your goals and needs. We take the time to consider your audience, what they’re looking for and where they hang out online.
2
STEP
Execution
Our native English content writers draft unique, insightful, and impactful content for your brand.
See our content writing subscriptions here.
3
STEP
Distribution
We help you distribute your content on the right platforms, getting your message in front of the right audience.
Every type of business needs to be communicating with customers and potential customers. These days social media posts, videos, and blog posts are a must when it comes to staying top of mind and ranking high in search results.
These days, consumers are very savvy about choosing products and services to buy online. You will only be considered if you have a strong online presence.
Not All Customers Are Created Equal
At Goodman Lantern, we understand that every business has a different voice, different values, different goals, and different approach to communicating with your audience.
We don’t offer a cookie-cutter approach to our content marketing services. We don’t believe in a one-size-fits-all approach. Instead, we look at each client individually and spend time developing a tailored content marketing package that will help you achieve your specific goals.
Each one of our customized content marketing packages consists of the perfect mix of services from our core offering:
Blog Writing
Social Media Marketing
Email Marketing
Lead Generation
Want to know what the best content marketing approach for your business is?
Book a discovery call with us and we’ll get started on a quick marketing audit to help you figure out your next steps.
Explore our brochure for more about our culture, processes, and content writing services.
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+1 226 799 9024 (CA)
+61 2 5021 9999 (AU)
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore
Rodith Gabas
Project Manager
Rodith, our other senior project manager, has more than five years of experience managing various marketing, technology, and content projects for various international clients.
Her excellent communication skills, attention to detail, and ability to find innovative solutions to workflow and project challenges help us to deliver our projects on time.
Rodith holds a Bachelor of Science in Information Technology Project Management (Philippines) and is passionate about exercise and maintaining a healthy work-life balance.
Gelani Tissera
Financial Controller
Our Financial Controller has more than 15 years of experience working in high-profile commercial businesses, non-profit organisations, and audit and assurance companies across the globe.
Gelani is a dynamic, detail-focused professional. Being an Associate Member of the CPA Australia, a fellow member of the Institute of Chartered Accountants in Sri Lanka, and a member of the Chartered Institute of Management Accountants in the UK means our Financial Controller is highly skilled at overseeing Goodman Lantern’s accounting and financial operations.
Bianca Tolentino
Sales Operations Analyst
As a young entrepreneur, developing meaningful connections with people came naturally to Bianca.
A few years ago, she founded a co-working space that thrived despite several setbacks – all thanks to her resourcefulness, drive, and deep understanding of what her target market needed. Bianca brought these experiences and skills to Goodman Lantern, where she currently leads our Sales Operations. She’s as quick as ever in recognising clients’ needs and even faster at meeting their content marketing requirements. She’s also a qualified chef and graphic designer.
JacQ Bunyi
Project Manager
JacQ is one of Goodman Lantern’s highly efficient, seasoned project managers.
With over 15 years of experience in content and publishing operations, JacQ is well-versed in leading creative teams and taking projects from concept to completion.
She takes a very personal approach to operations and project management and regularly creates and executes processes and strategies that exceed our clients’ expectations. JacQ also builds excellent client relationships by ensuring our teams deliver exceptional work on time.
Sumner Makin
Non-Executive Director
Sumner is an Expert Partner (EVP) at Bain & Company (UK) and has worked with various strategy consultancies worldwide.
As an advisor for leading multi-national C-level executives through all stages of engagement, he was awarded the prestigious MCA Strategy Consultant of the Year (2016). Sumner holds a PhD, MSci and MA from the University of Cambridge.
Our Non-Executive Director has extensive strategy and analytics experience across numerous industries, including proposition design, advanced analytics, and strategy.
Christian Chadwick
Head of Operations
Carine Visagie
Head of Marketing & Strategy
Carine is an award-winning content marketer with 20 years of experience in digital publishing, servicing numerous premier brands worldwide.
An energetic professional with an eye for detail, Carine loves nothing more than leading creative teams in creating results-oriented, omnichannel content. As Head of Marketing & Strategy, she currently focuses on growing the Goodman Lantern brand, building exceptional relationships with our clients, and helping our team of strategists and creatives to deliver top-quality content that aligns with our clients’ strategic goals.
Raj Goodman Anand
Founder and CEO
Raj is an accomplished C-level leader with several years of international experience in leading multinational corporations, SMEs, high-tech research labs for British universities, and digital startups.
Raj co-founded three tech-based startups and successfully exited one. He is the winner of several awards, including BusinessWeek Europe’s Young Entrepreneur (2007) and Sussex Entrepreneur of the Year (2008). He’s also been listed on Revolution Magazine’s 50 Most Influential People in Digital (2009) and Courvoisier Future 500 (2008).
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore
Divya Singh
Head of Tech Operations
Simoné Streck
Head of Content & Marketing
Megan Wilkins
Lead Editor & Writer
Lili Flax
Senior Content Writer