Originally published August 23, 2022 , updated on January 16, 2023

The media and entertainment industry has changed a lot in the past few decades. The rise in technology has led to more online publications, more usage of mobile devices, and more streaming platforms. But, a few aspects remain unchanged. Consumers still want content that interests and informs them. 

Content writing in media and entertainment still fulfils its primary function of conveying meaningful information. Now, entertainment writers also use it as a channel to influence decisions and build relationships. Thus, it forms an integral building block for a holistic digital marketing strategy. 

What content is to marketing, SEO is to content. It supports and enhances any online piece so that it reaches its full potential. Here, we will look into the important role of SEO content writing for media and entertainment companies. 

How Is SEO Related to Content Writing?

SEO, or Search Engine Optimisation, is the process by which websites rank on search engine results pages (SERP). Search engines such as Google take in a user’s search entry and show them relevant websites. They do so by reading through or ‘crawling’ websites for information to match it to a particular search. SEO means writing so that search engines will give that website page a higher placement in its results. It helps the right content get to the right user and the right time. 

Text, images, and videos optimised for search engines rank higher and are thus seen by more users and perform better. Entertainment writers do this through original writing, consistent publishing, relevant keywords, back-end changes, and other Organic SEO tactics. 

Why Is Content Writing Important for the Media and Entertainment Industry?

Be it magazines or movies, video games or social media – every vertical of the media and entertainment industry sees a lot of competition. Entertainment writers craft constant content to entice their target audience. But, the audience can only see, read, and watch so much. 

28% of users click on the first results on the first page. This click-through rate (CTR) drops to 15% and 11% for the second and third results. By the 10th result, CTR is as low as 2.5%. So, your brand not only needs to show up on the first page but at the top of the first results page. This gives your brand a chance to interact with potential customers and show them your products and services. 

While getting high SERP rankings is difficult, it is worthwhile. Once you have a good ranking, it is easier for customers to come across your website. This helps it receive more views allowing you to maintain that higher ranking. For the media and entertainment industry, SEO content writing leads to more viewerships, tickets, and merchandise sales. Thus, it has a direct impact on the success of your product or service. 

Top 5 Benefits of SEO in the Media and Entertainment Sector

1. Reach Target Audiences Effectively – Especially Younger Segments

Media and entertainment companies cater to a wide range of demographics – many of which use online mediums to peruse and consume content. If your brand can offer blogs, advertisements, or social media posts to the target consumer when they need them, you are in with a chance. SEO helps with that. 

SEO entertainment writers attract audiences at various levels. With local SEO tactics, they focus on getting customers nearer to your business. For enterprises, entertainment content writers help large-scale businesses find prospective clients across regions. They offer targeted, personalised content to your potential customers that cut through the clutter. The more relevant it is to them, the more likely it is that they will engage with your brand and do business with you. 

2. Support Other Digital Marketing Efforts

The beauty of SEO is that it works seamlessly with other digital marketing strategies, such as content marketing and pay-per-click (PPC) advertising. Media and entertainment writers can craft ad copy with techniques to boost the efficacy of the advertisement. Having your ads higher on the results page serves to maximise your PPC campaign, ensuring you get the most bang for your buck. 

3. Quantifiable Results for a Lower Cost

Compared to other digital marketing strategies, SEO is relatively low cost. Since search engines are crawling through websites all the time, your content is picked up in an organic manner. Owing to the digital nature of SEO, it is easy to track the success of your campaign. With Google Analytics, you can track changes in rankings, conversions and website traffic. This can help media and entertainment companies adjust and improve their SEO content writing strategy. 

Media and entertainment companies often hire SEO writers, which would be the only expense. This is a worthy investment since entertainment copywriters carry out in-depth research into keywords, competitors, and target audiences. Writers also analyse and report results, offering succinct insights into the campaign. They can save you a lot of time and resources while delivering high-quality content. 

4. Better Lead Generation and Conversions

SEO is one of the main channels for companies to generate leads. If your website ranks higher in search engines, it will receive more clicks. This increases the organic traffic on your website and increases the chances of a visitor buying your product or service. Thus, SEO entertainment content writing directly helps increase conversion rates.

5. Improve Brand Awareness and Credibility 

Original and valuable content writing is crucial for media and entertainment companies. It reflects your brand identity and goes a long way in influencing customer perception. By boosting the content with optimised copy, you give it the best chance to reach prospective consumers and have a positive impact on them. 

Moreover, users tend to trust search engines and their top results. When they see your website on the top of the results page, they believe it to be a premium brand. Thus, SEO and entertainment writers help improve your brand awareness and credibility.  

Want to elevate your brand online with SEO? Goodman Lantern has a team of media and entertainment writers, editors, and SEO experts who can help you. Book a discovery call today!

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