Originally published June 1, 2022 , updated on January 20, 2023

Our new-found ability to access almost anything we need at the click of a button has changed the way we consume content. Many consumers would now rather watch a video than read an article, blog, or long piece of text. For brands, it’s become a far more engaging way to reach their audience. 

Today, 86% of companies include video in their marketing strategies. Your business, too, can improve its online visibility with multimedia marketing. But before you panic over the process, know that using video production services can make it seamless and easy. 

Promoting your business and educating your target audience, professional video production services are a fantastic tool to help increase brand awareness and social engagement. And we all know that social media loves moving content. Beyond helping your business reach new and bigger audiences, let’s uncover the amazing benefits of video marketing. 

Demonstrate Concepts Clearly

Using your sense of hearing and sense of sight together creates a rich learning experience. Explaining a concept with text relies on sight only and isn’t as engaging. If your business is showcasing a product, video is the ideal medium for a how-to guide. 

Imagine trying to explain the incredible features of a new smartphone. An article could do this, but footage could show the smartphone in action. It demonstrates its features being used. For example, the stunning pictures it could take. 

This, paired with a voice-over artist narrating more information along with some background music, makes for a more immersive experience with your product. You’ll be able to create a closer connection with your audience. 

Great Structure and Storytelling

Not just anyone can make a fantastic clip. Creating something truly worth watching requires finesse and experience in storytelling. A corporate video production service follows the story arc of “problem”, “teaser”, and “solution” to get your brand message across in a compelling, moving narrative. A story can be told by anyone, but it takes experience in delivering this message to hook your audience and get them to pay attention.

Professional video production services make use of editing and animations to break up footage and narration into more digestible pieces. This helps to hold the audience’s attention and deliver your brand message in a memorable way. Brands that are remembered are the brands that will sell more!

Reach Audiences on Diverse Platforms With Video Production Services

Filmed footage or animation can work well on so many different platforms. YouTube and social media users are the largest consumers of this content. Billions of them are being watched every day. A social video production agency understands this all too well. 

It also understands that each platform requires a unique way of speaking to its target audience and a unique format. For example, telling your story on Instagram may require something more light-hearted and fun that needs to be shot or edited in a vertical format for optimal viewing. YouTube’s content can vary but can accommodate more serious subject matter shot in high definition or 4K. 

A production agency understands the use of different formats of the same content and how it can be spread out over the internet. To maximise coverage, the agency can embed it into blogs and websites too. 

An agency will also make use of teasers to entice your audience to watch more or even click through to your website. Think of the five-second pre-roll ads you see on YouTube. A production agency can create this for you to get your message across in those brief seconds.

Agencies Can Optimise Video Length

You may think that clip length is not important, but with many consumers having ever-shorter attention spans, it truly is. Depending on the objective of your content, an agency can tailor the perfect length to hold your audience’s attention for the maximum amount of time possible. 

Clips that are centred on brand awareness are best edited to lengths of 15 seconds to two minutes. Getting your brand message across needs to be expertly done and in a succinct way to get the best results.

If the content is educational, it can be longer – from five minutes to two hours. When a consumer knows that they are learning something, you immediately hold their attention for longer. However, it still needs to be engaging, with many visual aids and explanations. Just because something is educational, doesn’t mean it should be boring. 

A clip centred on entertainment can also be longer in length, ranging from 10 minutes to two-and-a-half hours. The more entertaining your concept, the longer your audience will be willing to watch.

A professional agency will help your business find the sweet spot for length and combine this with gripping storytelling. 

Trust a reputable video production service to get to know your target audience and also create the perfect visual content that speaks to them. An agency like Goodman Lantern can produce your clips from scriptwriting to export and delivery. When used correctly, multimedia content can be a powerful lead-generation tool to have in your brand’s arsenal. Get marketing with this dynamic tool to get more eyeballs on your brand.

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