Originally published July 6, 2017 , updated on May 31, 2023

The founders of the company spent 10+ years in consulting at large, mid-sized organisations and startups. Almost in every consulting project, the stumbling block was: 

Profiling new opportunities, finding potential customers and then making the leads warm using the content. Every time this requirement came up new team members were hired on the payroll or teams taken out of their current roles. All of which was expensive and time-consuming.  The founders knew that there was a better way to solve this problem.

This is when Goodman Lantern was formed. 

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Also, learn why the company is called Goodman Lantern. 

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