Originally published June 30, 2016 , updated on May 11, 2024

As a professional you need to be able to see the value in your event speakers beyond the session itself. Quite obviously, speakers play one of the most important roles in the success of your event. You may wish to harness their infinite charisma in order to market your event more effectively.
When they’re on the stage, speakers are the living embodiment of the event itself. They engage with the audience and share their passion for the topic at hand. They keep people entertained for an hour or so, hoping to stay in the audience’s mind for long after the event is over. Additionally, they have full control over their content – an enormous responsibility, all things considered. Surely, their responsibilities could (and should) extend a little further.

Turn your Event Speakers into Marketing Machines

Event organisers often make the mistake of shouldering the burden of marketing all on their own. The fact of the matter is that your event speakers should be generating buzz about your event. After all, their success depends on the success of the whole shindig too.

If your goal is to have your speakers market the event from day one, you need to be completely honest with them. If they want the gig, they need to uphold all of the responsibilities laid out for them. Tell them that they need to raise awareness. Get them in touch with your marketing team so that all of your efforts are synchronised.

Your speakers should be doing exactly the same things you are to promote your event. Posting on social media, blogging, and reaching out to influencers are three vital steps in generating buzz.

Stay Updated on Important News and Trends

Research is incredibly important leading up to your event. While your event may be set up and ready to go, you need to keep track of your audience and attendees in the months and weeks before the date. Your speakers will find a wealth of information that will enable them to reach out on social media and connect with the people that matter.

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