Originally published December 22, 2021 , updated on January 18, 2023

Content marketing is one of the best strategies to advertise your business and generate leads. It still trumps all forms of marketing in 2022. Your audience will always want to get to know your business and services before making a purchasing decision. That’s why hiring professional content writers can improve your engagement with potential buyers. 

You can find out more about what articles and writing can do for your business in another post we’ve published before. But the facts and figures speak for themselves. 

Statistics show that blogs bring in more leads for businesses than those without. A blog generates 67% more leads for companies than those who have more idle websites. 47% of customers view 3 to 5 pieces of writing before engaging with the sales team. 72% of businesses noted that content marketing increased their engagement and leads. 

Why You Need the Best Content Writing Services for Your Business

If you want this year to be the year of growth and prosperity for your business, then you need professional writers. 

Let’s be honest. Writers are everywhere on the internet. But there’s a big difference between a great writer and a mediocre one. 

A great writer is not only well-versed but also persuasive and entertaining. A professional content writer will be effective at conveying information and getting your audience to take action. Their writing will build trust and credibility for your brand while being engaging. 

Investing your marketing strategy with a professional content creator will help your customers find your product or service. What they write will answer questions and solve issues for customers. Their clear and concise style will prevent misinformation and build on engagement.  

How to Hire the Right Professional Content Writers for Your Brand

Now that you know how important professional writing is for your business, you’re probably thinking, “how do I find professional content writers?”. The simplest solution is to look for diversity. The best content writing services have a globalised team with broad specialisations. 

Writing services, like Goodman Lantern, offer you a pool of writing talent, editors, and project managers that pull the entire project together. 

Whether you use a writing service or an independent writer. There are some good steps to follow that ensure you find the right fit for your company. 

Check Their Previous Writing

The best way to get a feel for a writer is to ask for samples of their writing. Verifying past work will put your mind at ease that you’re choosing someone with a style that suits your company. Ultimately, you are searching for a professional that can deliver exceptional content on time. 

You could also look into reviews and references for your chosen writer or agency. Ask your prospective writer for links to relevant content and ensure you do a deep dive into what they have created. 

Important questions to ask include: Are the grammar and spelling correct? Is all the writing high-quality? Are the pieces engaging? Is the content relevant to the brand? Do you like the writer’s style? Are they adaptable and versatile? 

Ensure They Can Commit

Great writers are in high demand. Often they are very busy with deadlines for many businesses. Before hiring a writer for your brand, ensure they can commit to the hours necessary to make content for your business a success. This includes time for them to learn about your brand, take in feedback, and make possible amendments as needed. 

While you want a writer that consistently meets deadlines, you want to avoid someone who will rush carelessly to get the task completed. Search for someone that will dedicate the time and energy your brand deserves. 

Understand the Difference Between a Copywriter and a Content Writer

Copywriters focus on writing that sells brands. Content writers create more meaningful work that engages and educates their readers. Ideally, a business should be looking for a content writer as part of a long-term strategy. Focus on looking for a content writing service that offers both storytellers and strategists.

Set Your Budget for Using Professional Content Writers

Before hiring a writer or using a professional content writing service, you will need to decide how much you are willing to spend. Remember that content is an extremely important part of a marketing strategy and a good part of your marketing budget should be allocated to it. Don’t undercut your budget, but also set a limit. You might find a writer you love, but their rates are too high. Avoid these issues with a predetermined budget. 

Looking out for the best content writing services could also be an excellent value for money choice. These services not only provide more than one writer,  but also editors, researchers, and project managers.

Determine Your Target Audience and the Content They Like

As a business owner, no one will know your audience quite like you. Look for a writer that you feel will be able to speak to your audience while conveying the correct tone and message. You are going to want to find a writer that not only connects with you but will connect with your readers too. 

Ensure They Have Experience With SEO

All content written for your business must be optimised for search engines. When looking for a writer, ensure that they have experience in SEO writing. Communication that is tailored for search engines will allow your website to reach a wider audience. A writer that has already developed this skill will be beneficial for your business and will save you time and money. 

Try Them Out for a Trial 

If you’re concerned about committing to a certain writer, why not allow them to prove themselves? Give them a shot at an article to gauge their research, tone, and style for your business. You’ll easily be able to see if you like their skill level and writing style before committing to hiring them long-term. 

Consistent content writing is a must for all businesses. Make sure you kickstart your 2022 marketing strategy with writing that makes your brand stand out. 

Looking for better value for money services? Give Goodman Lantern a try. We offer a team of professional content writers with experience in a range of industries. When you choose Goodman Lantern, you get a team that gels with your brand to create enticing articles and blogs on time, every time. 

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