Originally published December 19, 2021 , updated on January 18, 2023

We all use the internet daily in some way, shape, or form. Whether it be for work, searching for the answer to a query, browsing social media, or reading an interesting news article.

What do all these have in common? Words, of course. 

The best culmination of words is easy to read, engaging, and informative. But that’s not all too easy to come by in the vastness of the internet. So much so that when we do find a piece of content that resonates with us, we tend to remember it, share it, and note where it came from. This is a good thing for businesses because it means that words can be an asset. They can create a positive experience with a brand, compelling customers to come back for more.

This is why there is an essential need for well-written content.

But who has the time?

So Much to Do, so Little Time

Content marketing that is correctly executed will raise brand awareness and increase audience retention. It’s a must for lead generation and can result in increased conversions. When you publish great articles, it pushes up SERP rankings while establishing your business as an industry authority.

The words you choose to put in front of your audience are incredibly important for your brand or business. Statistics show that 80% of marketers believe content is a top priority for brands. Content marketing was shown to account for 26% of B2B marketing budgets. The trouble is, it’s not a once-off task. Websites need to be updated, blogs and social media demand posts, and emails need to be written. All this takes time and energy. But it needs to happen continuously to keep your business fresh and ranking on search engines.

As a leader of an MNC, owner of a start-up, or manager in an enterprise, your time is precious. No matter who you are and what your role is at work, your time is precious. What would you have to sacrifice to make time for content creation? Probably something you’re not willing to give up. And the best part is, you don’t have to. 

Outsourcing your written work to a reputable content writing company is one of the best investments you could make.

But how do writing services help? And how can you find the best content writing services out there?

The Pros of Using Content Writing Services

In the online age, consumers expect quality and consistency from their favourite brands. The best content writing services can help deliver both, along with these added benefits:

Faster Turnaround Times and Value for Money

Writing can take an enormous part of your time. A 1000-word article can take up to 5 hours or more to write. If you have tasks to do between or other distractions, this could end up being a task that takes days. Using a professional content writing company means you’ll have a dedicated team of writers prioritising your tasks. Their dedication to your brand will save you time, freeing you up to complete more valuable things on your to-do list.

A content writing company will also commit to a deliverable date. They produce large amounts of quality, researched text in a short time. This allows your business to post regularly, keeping you top-of-mind for your audience. You’ll also rest assured that you’ll never have missed deadlines. Reliable service means you can focus on what really matters for your business.

Flexibility of Content Writing Services

Keeping business websites fresh often requires a diverse range of content. Mixing up your strategy with blogs, articles, newsletters, press releases, video testimonials, and permanent landing pages is most beneficial to your brand. Having a globalised team of writers with different areas of expertise will cut out any unintentional repetition.  

Diverse Content and Writers at Content Writing Services

The best content keeps the reader engaged. To ensure this, your business needs to diversify topics, formats, and perspectives. The best content writing services will offer a team of writers and editors that are not only skilled in various formats but can handle many topics. Goodman Lantern’s writers stay up-to-date with the latest industry and SEO trends. Our diverse team offers these novelties to prevent your content from ever becoming dull. We can help you continuously captivate your audience and become a thought-leader in your sector.

SEO Expertise

A professional content writing service will conduct keyword research for your brand. High-quality articles will incorporate your keywords to assist you in being found on search engines. The more consistent, high-quality work an agency provides for you, the more it will drive up your search engine rankings.

A professional content writing service will also ensure that your web posts feature backlinks. This works similarly to a referral program. All these SEO tactics enhance and boost the reach of anything you publish online.

Audience Engagement

Content marketing is one of the most effective methods to grow audience engagement. Great content that people can connect with and learn from will develop your brand presence. Whatever you write and share should be founded on the intention to add value to the lives of your audience, or to answer their questions. This drives credibility with your brand and fosters trust. Content can also increase leads and, in time, sales. Having a writing strategy, or a team devoted to creating regularly is critical for business growth.

Let Goodman Lantern Help You

A good content writing company has a team dedicated to getting behind your brand. Goodman Lantern is a writing and editing service with a diverse range of superb writers ready to take your business to the next level. We pride ourselves on thoughtful research that goes into our writing. This is complemented with quick turnaround times. We understand that consistency is key. Your business needs consistent brand messaging to drive success and talk to a niche audience. Goodman Lantern will ensure your company has a unique voice and coherent style in any format. We know that content drives credibility, builds trust, and strengthens your brand’s reputation. This is at the heart of all our writing.

Bring your writing strategy to us for the best content writing services. We’ll plan consistent, quality content to get your business ranking and outrunning your competition.

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