Originally published November 28, 2022 , updated on March 23, 2024

Today, brands have to compete to cut through the noise to get a customer’s attention. A World Economic Forum report states that enhanced interactions tend to win customer mindshare in the travel industry. These interactions provide data that can help to optimise the services required to meet customers’ needs. One of the best ways to increase interactions with clients is through content created by aerospace content creators.  

In the aviation industry, it’s known that factors like cost, schedules, and also onboard services attract and retain customers. Less known is that your company can use content to take your brand to new heights. In this article, we take a closer look at how professional aerospace writers can help cargo and commercial airlines to do just this.

An Insight Into the Cargo Airline Customer Mindset

According to McKinsey, cargo makes up 49% of the total revenue of the aviation industry and 35% of global trade. Companies offer express, standard, deferred, and charter services for general and special cargo. Customers want cargo carriers with fast delivery, short transit times, security, and affordable insurance premiums. 

So, how do they come to know that your carrier offers all this? Through content written by professional aerospace writers. 

How Aerospace Content Creators Can Help Cargo Airlines

With help from content creators, you can create awareness in your customers’ minds and remain a carrier of choice. 

Becoming an Information Hub

Many factors influence cargo freight decisions. Customers need to consider licensing, prices, and transit rules. And when making their decision, they look online for information. Professional aerospace writers help meet customer needs by not only providing this informative content but they will provide it in the format the customer is actively engaging with and using. (For example, as per Invesp, 17.33% of customers prefer social media to phone calls.)

Using accurate and concise terminology

Almost every carrier today has booking services, which include features such as cargo calculators. A person using these services for the first time would want to understand the terminologies involved in calculating cargo cost. Understandably, accurate and concise information needs to be provided. Technical content creators can provide this information in layperson’s terms, which helps customers book services instantly. 

Creating Guides 

As per HubSpot, customers today consider knowledge bases (a self-service library for customers) better than other self-service channels. They want all relevant information in a single place so they can communicate better with other suppliers, such as shipping and packing companies. Expert technical writers can create comprehensive guides for customers.

Retaining Customers 

Once a customer uses your cargo carrier, you want them to keep coming back. Investing in new customers is between 5-25 times more expensive than retaining existing ones. Quality content like social media posts, emailers, and success stories written by aerospace content creators can keep your brand top of mind.

An Insight into Commercial Airline Customer Mindset

Covid-19 had a significant impact on commercial airlines worldwide since air travel in any form (business or pleasure) was grounded.

Now that the world has returned to pre-Covid activity, individuals are resuming leisure travel and browsing online for flight details. Mindsets have changed, however. Times are tough, and so people are searching for the best rates and offers, 

This is the ecosystem where the services of professional aerospace writers come into the picture.

How Aerospace Content Creators Can Help Commercial Airlines

Customers go through an average of 38 sites before booking travel. To make your airline the one they choose, you need to attract them with help from aerospace content experts and high-quality, valuable content. 

Highlight Travel Attractiveness 

Post the COVID pandemic, people have become comfortable in their homes. They need to be reminded why they loved to travel in the first place. Promoting content by professional aerospace writers can remind them of this. They can use storytelling to revive hope, promote travel destinations and make offers sound attractive to customers.

SEO Rankings

People only look at the first few results on the search engine while choosing a travel destination. Aerospace content creators can help your brand rank high on this list so that customers choose your brand. A strategic combination of SEO and keywords in blogs, websites, and social media is used to make sure your name does not go unnoticed. 

Brand Loyalty 

To retain corporate and individual customers, you can remind them of your brand’s benefits and loyalty programs. Emails and articles crafted by professional aerospace writers are one of the best ways to convey these messages. Frequent updates also keep stakeholders in the Global Distribution Systems informed. It helps your professional partners have trust and faith in your brand.

Ads Drive Sales 

As per a Nielsen study, media at the airport greatly influences frequent flyers. 80% of frequent flyers notice the advertising at airports. 42% take action. 19% buy products advertised at airports. When you have corporate partnerships or want to sell your own products, aerospace content creators can help with ad copy. The copy they create is impactful and targeted to capture the traveller’s attention, driving sales.

Promotional Material

Naturally, you need to communicate information about discounts or offers to your customers. Emailers are generally the chosen mode of communication for aerospace content creators. They help reach customers when they are on their desktops, making them likely to register for your offers. The best professional aerospace writers know how to create engaging emails that will likely stay in the customer’s mind.

The future of aviation looks bright. There is an increase in carriers, renewed willingness to travel, and an increase in purchasing power. Due to this, the market is projected to reach US$0.44 tn in 2022. With help from professional aerospace writers, your brand can capture a good share of this market. 

In today’s world, entering the customer’s mindset is the first battle. It is a battle that you can win with good content. Get in touch with the aerospace content creators here at Goodman Lantern. Our reliance on data and storytelling will help capture and captivate your customer’s mindset. Book a discovery call today.

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