Originally published February 20, 2022 , updated on January 18, 2023

Everybody knows the saying, “time is money”. And nobody knows this better than a business owner. When you are laser-focussed on growing your niche offering, you realise the value of your time.

There’s another saying, and it’s “a business that doesn’t market itself doesn’t get anywhere”.

So, where do you draw the line between fine-tuning your marketing and actually running your business?

We’ll tell you where: with the best content marketing services.

Using a content writing company is one of the most efficient, value for money marketing tools you can use for your business.

What Does a Professional Content Writing Service Do? 

Marketing your brand or business well can be done with engaging copy. This time-consuming skillset is best outsourced to a professional content writing service.

An agency that offers a copywriting service provides a team of professionals. This includes SEO keyword researchers and expert writers. You’ll have editors dedicated to ensuring all copy for your brand is on brand and on topic. A project manager will oversee your copy creation every step of the way. A distribution team will make sure your copy is posted timeously and correctly.

The team will work on essential topics for your brand within the agency. Your project manager will discuss this with you. The agency will get your brief, and the team will research and write as directed by this. This will allow them to create unique pieces tailor-made for your business and industry.

Efforts by the professional content writing service are time-saving. They also yield exceptional returns on investment. But don’t stop here and take our word for it.

We’ll give you a range of excellent reasons why well-written copy will boost your business.

Capture Your Audience’s Attention and Retain It

A well-written article or blog should educate and engage your reader. This is exactly what an agency aims to do. The longer your audience lingers around on your website, the better. An article or blog for your business can keep readers on your pages for longer. Google tracks how long your audience is sticking around on your page. The longer the time they spend there, the higher Google will bump you up the search rankings.

Longer articles and blogs are exceptional for retention. The more information your audience can read, the better. If that copy is quality, it will really engage them for a long time.

Boost Your Social Media Presence

When you hire the best content writing services for your brand, you are afforded versatile written pieces. These pieces are usually placed on your website on their unique pages. These URLs can be shared across various platforms, and content can be chopped into smaller pieces. This offers you even more for your marketing arsenal. These links can be shared directly on your social media pages. They work well in that they drive traffic back to your website. Google loves traffic that comes from an outbound link. 

This content gives you extra pillars to share across your channels. Little snippets of your content marketing will work wonders on Facebook and LinkedIn. This is excellent for building brand awareness. 

Good Copy Is Excellent at Building Credibility and Trust

The best content writing services will speak about the unique offering of your business. The agency will write about what you can offer your clients and how you can solve their problems. The more your readers understand what you do and what you offer, the more you build their trust. 

Content writing services are also a superb way to speak about your products and give readers more information on them. Readers often search for answers or reviews on products online. When your articles answer questions, you gain credibility. Agency writers can also craft engaging pieces that subtly speak about your products without hard selling. This will work similarly to a review online. When customers are looking for your product and find detailed information, they will trust your brand. Your writing lends credibility to your product. 

Articles and Blogs Help Generate Conversions and Leads

A content writing company creates new and exciting pieces that showcase your business offering. The more your potential customers get to know about your brand, the better. It gives you more chance of generating leads.

Articles and blogs can also drive inbound links to other pages on your website. For example, enquiry forms are ideal for new leads. Written copy could even drive leads straight to product pages for eCommerce sites to encourage online purchases. Using a writing service will help you move this content from simple brand awareness to leads and conversions. 

The more engaging your articles are, the greater the possibility of reaching a new audience. New content will expand your reach. More reach also contributes to growing leads and profits.

The Best Content Writing Services Will Boost Your Search Engine Optimisation

Google loves well-written content. Google also loves relevant content. When you take on the services of a professional writing agency, they’ll know precisely how to craft your copy for Google’s search engine algorithm. This copy will include relevant keywords while being engaging to read. They will build trust with your customers and with search engines. An agency will follow best practices to rank your message and pages above your competition. A content writing company will help you compete in a saturated digital sphere. 

Establish Yourself as an Industry Thought Leader with Content Writing Services

Great content services know how to write about exciting topics to engage your audience. When you allow an agency to release pieces for your business on trends and industry news, you give your audience a lot of insight. You’ll gain a lot of attention for your company online. This copy will establish you as a thought leader. This means you are someone credible to be looked up to within your industry. Often the people following you are potential customers. In fact, people who follow thought leaders have been shown to be upper-management and C-suite executives. Using a professional content writing service for thought leadership creation could help you reach the ideal decision-making market. 

Grow Your Brand Awareness and Loyalty

When you offer your audience regular articles or blogs to read, it’s something great they can come to expect. The more your audience can read from your business, the more this builds brand awareness. This has the added benefit of helping you rank better online. 

The best part? Brand awareness ends up driving brand loyalty. That’s why investing in a marketing strategy with an agency offers excellent value for money. Your return on this investment is that the more readers see from you, the more likely they will see your new content. The more likely they are to actively search it out and refer their friends to it too. 

The more value you offer your consumers with your content, the more loyalty you’ll receive. It’s a great reason to want a strategy for your business. 

How Does a Professional Content Writing Service Boost My Profits?

As we’ve discovered, you’ll benefit from SEO, brand loyalty, audience retention, and lead generation with the best content writing services. The proof is in the statistics, and it’s important to note that 70% of companies report increasing their leads with content marketing. 

And it’s simple. More leads mean more sales. You need to stand out from your competitors to boost your profits. Articles and blogs hold so many benefits to drive this.

By outsourcing your writing to an agency, you will benefit from all our points mentioned above. 

But wait, there’s more!

A professional agency offers a range of other brand marketing benefits. These all work together to form a credible brand identity. This is so important as a brand with a strong identity is a brand that is trusted. We’ve said it before, and we’ll say it again. A trustworthy brand is a business that drives sales.

Let’s explore how a content writing service can contribute to building a brand identity. 

Create a Brand Voice and Showcase Your Specialities 

You know your market. It’s time for your market to know how great your product or service is. This can be done by giving a little personality to your brand. But how would you like to be known? 

Some brands work well with a little tongue-in-cheek humour. Take Wendy’s tweets, for example. Other businesses need to be strictly corporate and professional. A writer can work with whichever tone suits your company best. A content writing service will convey your message and advertising in a style perfectly suited to your target audience. 

If you are an accounting firm, for example, you will need to be seen as professional and credible at all times. Your agency will need to convey your expertise concisely and professionally. 

Knowing your audience and adjusting your brand voice to meet their expectations will help drive brand awareness and sales. 

State Your Values and Mission

Help readers get to know your brand a little more. A business that has clear values and showcases them builds more trust. A content writing service can help with this. Your customers take note when you show your audience that you do more than sell a product or service. People want to feel that they can relate to and connect with a business. You can inform your audience about this by releasing news articles about social initiatives, events, missions, and values. Your communicated social values can make you stand out from your competitors. 

Is your business eco-friendly? Release an article on your policy. Do you have a gender equality hiring policy? Let your customers know. Make your business more personable with the help of a reputable content writing agency. 

Put Out Well-Researched Copy

With so much garbage and misinformation on the internet, your brand has an opportunity to stand out. Quality writing contains well-researched and often referenced copy. 

Using an agency will ensure that your target audience is researched. Their interests will be analysed to come up with great topics. Then the case itself will be thoroughly researched and written succinctly. 

When your audience recognises quality content, it keeps them coming back for more. Once again, feeding the loyalty loop. 

Explain Your Product and Service

Do your customers really understand what you are selling? Whether it’s a service or a product, your potential customers need to understand it most simply. Content marketing takes the technicalities of a specialist brand into account and makes it more digestible. An agency can give a clear and comprehensible explanation of your offering. 

Sometimes guides are needed on products too. A writer can clarify this with step-by-step guides that break down how to use your brand. A brand that takes the time and effort to simplify its offering also becomes more trusted. 

If you’re looking for a cost-effective marketing solution with a range of benefits, content marketing may be for you. Get your business involved with an expert team that will manage your tasks from start to finish. Their articles and blogs will drive awareness and sales and set you up for brand loyalty. Start your conversion and lead generation journey now. Finding the best content writing services like Goodman Lantern will skyrocket your brand and boost profits. 

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