Originally published November 27, 2017 , updated on October 24, 2023

 

Kiley Doll, Goodman Lantern

Growth marketing is all about using great tools in a clever way. It also depends on the skill of the human using them. You and your team are the connecting pieces in the machine. Here’s what you need to know to break out of regular marketing and start your journey to being a great growth hacker.

1. Cross-Channel Excellence

Traditional marketers tend to stick to the channels they’re used to. From a growth perspective, this limits your potential. Growth marketers are always playing with new ideas and incorporating more platforms. Different channels deliver results at different times.

Break out of your comfort zone and start trying out the channels you use less often. Find out how they can link together to boost your productivity. Remember that it’s not only about casting a large net to get your product out there. It’s also about arming yourself with the data you need to succeed.

2. Dynamic Work Ethic

You’ve got to stay mentally limber! Switching between tasks and the ability to see the big picture is essential. Your channels and tools need to work together as one organism that feeds your growth. You’ve got to have an experimental mindset, and be comfortable with change.

You’ll have to experiment as much as possible to find out where your brand works best. You can try to form a guess from observing your competitors and base your initial strategy on this. The important part is being aware of the results you’re getting, and to keep trying new things all the time. Innovate, and you’ll be okay!

3. Big Picture Thinking for Growth Marketing

You need to realize that every channel has its drawbacks and process. The smart response to this is to develop a solid sales funnel. If you do it right you can limit drawbacks as much as possible. It’s a fantastic way to figure out which clients are at certain points in the sales process. The top of the funnel contains the people who are aware of the issue they’re having. They don’t know about your solution yet. They don’t know your brand, and they need your help to grow their business. The bottom contains the customers you’ve qualified and are ready to buy.

You have to pay attention to both of these and each step between the two to be an effective growth marketer. Usually, marketers begin by trying to convert those at the top of the funnel. It’s far more productive to target those further down the process. Doing it this way gets you more paying customers faster, and builds your repeat customer base. When you get this right, you can begin looking further up the funnel. Use your experience to pull those people deeper into the sales process.

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