Originally published January 29, 2022 , updated on January 18, 2023

As an accounting firm, you have a lot of competitors that you’re competing with.

It is especially important to have your specialities highlighted to stand out in a saturated market. Content marketing can help you rank better online and inform your readers about the value proposition of your company.

This may sound obvious, but owning an accounting firm means you need to focus on delivering your service to your clients. That leaves you with less time to focus on improving your website ranking and inbound marketing strategy. Instead of watering down your services by throwing content creation into the mix, it’s worth considering how outsourcing might enable you to build strength in both. 

A professional ghostwriting service can content while you do the rest. 

What Is a Ghostwriting Service?

A ghostwriting service is an agency of professional writers that will create content for your business on your behalf. Instead of them publishing their name on the copy, the rights go to you and your business. Professional ghostwriters are adept at crafting: 

• Blogs,
• Articles,
• Social media posts,
• Press releases,
• Whitepapers,
• And eBooks.

A lot of corporations rely on ghostwriters to create content that is published by the name of an executive or a member of the business. Sometimes companies will release content under no name at all, which can boost brand authority.

Why Would You Use Ghostwriting Services as Opposed to Naming a Writer?

The simple answer to this question is: To save time and gain credibility. A business person has a lot to focus on including the daily operations of running a company. Yet, it’s important to be releasing frequent content on your business website to rank on search engines. Great blogs also create authority for a brand. 

When a business owner or manager has their name published on a piece of content, it gives them a lot of credibility. The acclamation that comes with thought leadership content is great to drive business growth and trust. 

Instead of business owners or managers spending valuable time creating content, you can outsource this to a ghostwriting service. The agency will take your brief, business values, and theme into account. They will write a high-quality piece of content to drive more credibility to your business.

A lot of smart, ambitious, and well-known people use ghostwriters. A study showed that a whopping 99% of artists, celebrities, and politicians publish books thanks to the help of ghostwriting services. It’s safe to say that these services are in demand and would be a smart business move for your firm. If celebrity usage doesn’t convince you, perhaps these next points will. Here are a few reasons why a professional ghostwriting service can boost your accounting practice.

They Create Engaging Content That Drives Your Credibility

An accounting firm’s main objective is to focus on helping its clients. Your clients want more than number crunching, they are also craving engagement. This is especially true of prospective clients. A ghostwriting service will write engaging and relevant content that tells your prospective and existing clients more about your business. They can write about news, trends, forecasts, and tips. This will make your company stand out as a leader in the accounting industry. 

A service like accounting is something that people search a lot for online. When they can find articles and blogs that solve their pain points and answer their questions, they are more likely to be receptive to your accounting firm. This could drive future leads for your company.

They Use Keywords to Improve Your SEO

A professional ghostwriting service will have a lot of experience in SEO copywriting. This team of writers will know how to use your optimised keywords in text. Incorporating these research-backed keywords improve your visibility on search engines and organically increases KPIs.

But SEO is about more than just adding relevant keywords to your copy. It’s also about improving a user’s overall experience on your website. Google favours articles that are useful to readers and tracks the time spent on specific web pages. Content needs to inform, entertain and engage the reader to ensure they read it in its entirety. When readers are engaged, Google rewards the site by boosting its ranking. This creates a positive feedback loop. The more readers you engage, the more readers you gain.

Professional Ghostwriting Services Establish You as a Leader in the Accounting Field

Content marketing is a valuable way to highlight the benefits of your accounting firm. With it, you can show your existing and potential clients your expertise. Ghostwriting services can highlight what sets you apart from your competitors with great content and articles. Sharing valuable insights about your team, your partners, and your work strategies can set you up as a trusted advisor. Set yourself apart from your competitors by releasing consistent and valuable copy.

Using a ghostwriting service is one of the easiest ways for you to craft articles about trends and forecasts that are relevant to your industry. For an accounting firm, the best content would explore useful tax advice, free financial tips, and more. When consumers recognise that a company gives out useful advice that adds a lot of value to their lives, they begin to think of your brand as an authority figure. This drives brand loyalty, brand reputation, and increases leads too.

Content marketing is a force to be contended with. To learn more, here is an interesting article on the 9 key benefits of hiring a digital content marketing agency. 

How Can You Find a Ghostwriting Service or Agency?

Ok, so you’re sold on using ghostwriting services to boost your accounting brand. How do you go about finding the perfect agency to suit your business?

Budget is something your company needs to consider. Decide on the rate that you are willing to spend on a professional copywriting service. You don’t want to undercut this budget as you are looking for high-quality writers. Look for companies that have a great reputation for delivering value-for-money content marketing. 

Once you’re happy with the service fee, ask for previous examples of their work. You could ask the agency for case studies or examples of similar work they’ve done in the industry previously. A great agency will provide a proven track record of successful projects. 

If you’re happy with the examples they provide but are still a little hesitant, you could always ask for a trial. A ghostwriting service will discuss a brief with you, decide upon a theme and then craft something suitable for your accounting firm. Once the sample task is done and you’re happy with it, you could then engage with a value-for-money retainer with your ghostwriting service.

Unlike the name suggests, using a ghostwriting service does not have to be a spooky process. If you take the time to review the right company and get to know their work, we are sure you are going to see amazing results for your business growth.

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