Originally published November 9, 2022 , updated on January 17, 2023

Why do companies invest in blogs? In the simplest terms, because they’re effective. Blogs have proven to be a powerful and versatile content form that serves as an excellent starting point for elaborate marketing strategies. They can draw attention to new products, provide valuable information, increase customer engagement, and also improve brand awareness. Most businesses rely on blogs to get in front of their target audience. 

One of the most favourable benefits of blogs is that they can positively influence customer perception. But, like many things, the success of blogging comes with a caveat – they must be high-quality. To ensure a post boosts brand credibility and reputation, it needs to be almost perfect. This can be achieved through blog post proofreading and editing.

In this blog, we look into the benefits of blog post proofreading and editing and its connection to brand credibility and reputation. We’ll also explore how proofreading and editing services can help companies make the most of their blog content.  

What Are the Benefits of Blog Post Proofreading and Editing?

1. Demonstrates Professionalism 

The average blog reader in your target audience faces a sea of choices, with their attention being pulled in different directions by different businesses. Publishing blogs that appeal to their interests and informational needs is essential, but that’s only half the job of a blog. Keeping readers engaged is another task entirely, and poor writing is one way businesses do the exact opposite. 

If your readers pick up on punctuation or grammatical errors, it can instantly tarnish their perception of your brand – and you’ll probably want to avoid that at all costs. Investing in blog post proofreading and editing cements a company’s professionalism. It shows that they care about what information they share and also how they share it. Quality copy that’s free of errors can demonstrate that a business pays close attention to detail. While even the best proofreading services may not be able to catch every error, getting close to perfect is certainly worth it. 

2. Improves Reader Understanding 

Proofreading involves removing errors in syntax, punctuation, spelling, and formatting. So editing makes the material more readable by checking clarity, credibility, style, and flow. Blog post proofreading and editing help improve the flow and clarity of each piece to enhance the readers’ understanding. 

The better a potential customer grasps the information in a blog, the more value the blog creates for them, and also the more likely they are to associate that value with the company that gave it to them. A crisp, magnetic piece might make a more memorable impact on the reader. Consistently high-quality blogs can also encourage readers to become subscribers or, ideally, even active buyers. 

Proofreading and editing services ensure the optimisation of content, and they’re what helps most businesses consistently post effective blogs. 

3. Builds Brand Trust and Recognition

Blog posts can go through proofreading and editing to incorporate search engine keywords more effectively. This improves a website’s search engine optimisation (SEO). When a website’s search engine ranking is high for industry-relevant keywords, it’s more likely to end up on prospective customers’ browsers. This increases engagement with a target audience, which can contribute to brand recognition and trust. 

Full-service content agencies often offer proofreading and editing services alongside SEO strategy services. Working with such a company can help your blog content meets the needs of the reader as well as the search engines. 

Why Is Brand Credibility Important?

According to a Customer Service Index survey, 72% of business leaders think customer trust is extremely important. The survey found that the most common reason why business leaders value customer trust is that it makes their company more robust. Customers tend to choose credible businesses because they value dependability. They will choose businesses they feel confident in and can rely on, especially during times of adversity or economic distress.

Based on these insights, it makes good business sense to make every attempt to build customer trust through all avenues, including content strategy. High-quality blogs should be fact-checked and backed by research. Brands also regularly hire proofreading and editing services to create an extra layer of authenticity in their content. 

How Does Brand Reputation Affect the Business? 

The following quote by Elizabeth Arden is a succinct explanation of the relationship between repetitive strategic content, brand reputation, and business growth. “Repetition makes reputation, and reputation makes customers.” The more online audience a company can attract through content, the more potential customers they’ll find. The more people see a company in a positive light, the higher its revenue will climb. 

Customers generally consider a brand’s reputation when making purchases. Customers are more likely to make repeat purchases if they have a favourable perception of your brand. Thus, brands that have a positive reputation are more likely to acquire and retain customers. Profitability and customer loyalty are tightly linked.

Another compelling argument for brand reputation is that satisfied customers are excellent brand ambassadors. They will spread the word about a company, resulting in better sales and a better brand reputation. When competing with other brands, having a good reputation is a significant advantage. Hiring proofreading and editing services can help brands fill the gap between blog content and brand reputation. 

Final Thoughts: Should I Hire Proofreading and Editing Services? 

Content is a powerful medium of communication between a business and its customers. It can be used to build brand awareness and influence customer perception. With seemingly small steps such as blog post proofreading and editing, companies can build a collection of high-quality knowledge. This positions them as credible sources of information that, over time, build a strong reputation. Proofreading and editing services can help companies take a step in the right direction by supporting the creation of a credible and positive reputation.  

Looking for professional proofreading services to take your blog up a notch? Goodman Lantern’s top-tier proofreading and editing services can help. Reach out to our team today!

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