Originally published July 13, 2020 , updated on December 26, 2022
B2B Security Firm
A Texas-based security firm reached out to Goodman Lantern for help with content writing services to re-establish their brand voice and boost website traffic.
Tailored B2B Content Creation Brings 60% More Website Traffic to Security Firm
Executive Summary
Based in the United States, our client is a leader in the security industry.
In a bold move, they decided to branch out from offering mostly campus security and safety services to providing fully customised, integrated security solutions to a wider variety of businesses and organisations.
This shift in direction necessitated a full host of rebranding services, including a fresh website and new content marketing approach.
We helped them with the following:
Full redesign of the company website, including SEO optimised content.
A 60% increase in website traffic due to a tailored content marketing strategy.
New market opportunities identified through in-depth research papers.
The Challenges
With no internal marketing or writing team, our client lacked the resources to tackle the rebranding process on their own.
Changing direction is fraught with challenges in any industry, even more so in the security industry where trust is of the utmost importance.
Goodman Lantern’s Solution
We began the process by putting together a content marketing strategy and website redesign proposal.
Once approved, we assembled the following teams:
- A team of 3 writers to work on website content and blog posts.
- A team of 1 UX specialist and 2 developers to work on the new website.
- A team of 2 researchers to work on the market research portion of the project.
We completed the full rebranding and redesign of the website within 2 months and delivered the required market research within 1 month. Our blogging efforts are on-going, and we deliver 6-8 detailed, keyword rich blog posts every month.
Results, Return on Investment and Future Plans
Overall, our rebranding and content marketing strategy has brought 55% more visitors to our client’s website in the first 3 months alone. Our content writing service is on-going and we provide 20 hours worth of quality blog posts each month.
Working with our team has saved the client 66% in costs that would have been spent on these services elsewhere, and we look forward to working with them for the next few years.
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