Staffing & Recruiting Firm

A prominent recruitment agency reached out to Goodman Lantern for assistance with a consistent stream of white paper content. .


White Paper Creation Gives Staffing and Recruiting Firm a 50% Higher Landing Page Conversion Rate

Executive Summary

Based in the United Kingdom, our client is a recruitment agency specialising in recruitment in the following areas: Media Recruitment, Intellectual Property, Events, and Consumer Goods . 

They needed a team that could deliver a steady stream of white papers to act as the foothold for their content marketing endeavours.

Over the course of a year, we helped them achieve the following:


A 30% increase in traffic to their website.


50% higher landing page conversion rate.

Group 1

The Challenges

With limited resources and a small budget, our client was looking for a way to produce white papers regularly but without breaking the bank.

Goodman Lantern’s Solution

We assigned 1 researcher and 1 senior writer/editor to work on this project. Each month, we received the desired topic from our client and proceeded to complete their 7 page white paper.

Group 7

Results, Return on Investment and Future Plans

Over the course of our long and prosperous partnership with the client, we delivered well-researched, attention grabbing whitepapers that were of the highest quality. Taking the client’s budget into account, we developed an action plan that would be beneficial both to them and us.


The client benefitted from turnaround times that were 3 x quicker than they would have experienced elsewhere and enjoyed cost savings of 66%.

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Want us to craft compelling whitepapers for your business?