Originally published July 14, 2020 , updated on February 28, 2023
Originally published July 14, 2020 , updated on February 28, 2023
A FinTech business providing software and services to other global SaaS and subscription-based companies.
With a presence across EMEA, our customer is a SaaS FinTech company with a primary focus on payment solutions. Their aim was to develop and execute a multi-touchpoint marketing strategy for the purpose of:
Goodman Lantern was asked to plan and execute their content marketing strategy in order to achieve their marketing objectives.
Detailed market research and competitor analysis
In-depth, professionally written blogs and articles
Whilst this highly entrepreneurial business has been operating for over 10 years, it required a large amount of support from our team.
We were able to offer them expertise in research, writing and editing. It helped to grow their influence in the market and drive prospective customers through the sales funnel.
The main focus of this project was on content creation. So, Goodman Lantern assembled a team of 2 editors, 2 writers, and a project manager. Together with the customer’s internal marketing team, we agreed on a go-to-market strategy and execution plan.
The team generated several whitepapers, articles and eBooks. All the content was SEO optimised and written according to high conversion guidelines. They were also thoroughly researched and fact-checked.
In 12 months, the customer’s search engine rankings went from being on the fourth and fifth pages to the first page. Furthermore, the customer was able to entice several strategic customers of its competitors using the content developed by Goodman Lantern.
A leading business services provider in the IT sphere reached out to Goodman Lantern for assistance with developing detailed, well-researched whitepapers.
A well-established private investigations firm sought out Goodman Lantern’s help with developing thoroughly researched, topic-specific white papers.
A business intelligence platform with a team of 50 researchers and analysts reached out to Goodman Lantern to request assistance with research-intensive content writing services.
Explore our brochure for more about our culture, processes, and content writing services.
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“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore
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“We are delighted with our collaboration with Goodman Lantern, always delivering the content on time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore