YouTube and Podcast SEO Gains Expo Organiser 40% More Online Ticket Purchases
Executive Summary
Headquartered in America, our customer is an event organiser with an annual revenue of $10M. They have a small team of 15 – 20 full-time employees.
They weren’t able to find the time to dedicate to nurturing their YouTube channel and podcast content.
Over a 1-year period we helped them
achieve the following:
45% increase in views on their YouTube channel.
35% increase in visitors to their podcast.
40% more traffic to their website for expo ticket purchases.
The Challenges
Without a small internal team, our client struggled to keep up with managing their two most important social media channels. They needed to upload and optimise a minimum of 10 videos and 6 podcasts a month.
This necessitated keyword research, transcription, writing, and proper set up of each video or podcast. A full team of experts in these skills was required to help them make the most of their content each month.
Goodman Lantern’s Solution
We assembled a team of 2 transcribers and 2 writers to work on this project. Each month, we received batches of videos and podcasts from the client. Our transcribers set about capturing the content contained within the media files, which was then passed on to our writers for polishing and appropriate keyword insertion.
Once we completed the video descriptions, we proceeded to upload the videos and podcasts to their respective channels and ensured that each was set up according to the necessary guidelines.
Results, Return on Investment
and Future Plans
With 20+ hours of dedicated time spent on the project, we optimised the client’s YouTube and podcast channels so well that they enjoyed a significant spike in traffic. Ticket sales to their events increased significantly. Furthermore, they saved more than 60% in costs they would have spent on hiring additional internal staff members.
Read Some More Case Studies
Staffing & Recruiting Firm
A prominent recruitment agency reached out to Goodman Lantern for assistance with a consistent stream of white paper content.
Read Complete Case StudyHealthcare SaaS
A startup in the healthcare sphere reached out to Goodman Lantern for assistance with market research, business plans, and proposals for funding.
Read Complete Case StudyTop Ranking KPO
A leading business services provider in the IT sphere reached out to Goodman Lantern for assistance with developing detailed, well-researched whitepapers.
Read Complete Case Study
content that will drive
engagement and generate
leads for your business?
Contact Us
“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore