Originally published June 20, 2022 , updated on January 20, 2023

A great content marketing strategy makes use of a mix of deliverables. Most businesses like to use blogs, articles, social media posts, and pay-per-click ads. However, there is so much more in the content marketing arsenal that is overlooked–including the humble but effective white paper. 

This document is a tool that has more staying power than most common content forms, such as blogs. Forbes even documents how great white papers are for your content marketing strategy. When done correctly, it has long-lasting impacts that are positive for your business. Using white paper writing services will help your business harness these three prominent benefits that you don’t want to miss out on.

But first…

What Are White Paper Writing Services, and What Do They Provide?

A professional white paper writing service will deliver a document for your business that is rich in information. It’s filled with substantive content that educates your audience without the hard sell. Because this is a longer-length document, it’s well researched and filled with data to substantiate findings and claims. It’s a factual piece that aims to inform rather than persuade the reader. 

A professional agency knows how to balance written and visual content. If there’s too much text, your audience will immediately switch to reading something. To ensure that doesn’t happen, professional agencies pay great attention to both design and copy. 

Once the writing portion of the document is complete and edited, a white paper design agency makes it aesthetically pleasing with pictures, headings, captions, graphs, infographics, and more. All of this breaks up the text into digestible pieces that are accompanied by attractive illustrations. After all, the human mind is visual. Explaining your concept with words and images is the perfect way to get your audience to retain your message. 

Once the document is complete, your agency will know how to promote it. This is as important as the creation itself. Your document has the power to generate leads, establish expertise and build a mailing list. But, it will need to be promoted and distributed correctly for you to reap the full benefits. Your white paper writing service will handle the document’s creation and promotion to ensure you get the most out of your investment. 

These are three key benefits that come with securing professional white paper writers for hire. 

1. Generate New Leads for Your Business

The most popular and the most important benefit of using white papers is their incredible capacity for lead generation. As we mentioned, this document is not meant to sell your products or services directly. Instead, it’s an opportunity to position your brand as trustworthy. It’s all about building relationships with your audience and with new markets. It’s also about showing why you’re the expert in your field and why you’re the industry leader that should be picked above the rest of the competition. 

This document informs a customer who is in the buyer journey’s middle stages. It aims to provide valuable content that drives a sale. When a consumer feels that they’ve fully understood a brand and are comfortable with its offering, they become a qualified lead. These are the best kinds! 

2. Establish Industry Expertise and Become a Thought Leader

Brand image and reputation are everything in business. You ideally want to be known as the best. You want to establish your credibility and your business as the most knowledgeable expert within your industry. The white paper has the power to do this. 

Because this is a document jam-packed with rich, data-driven information, it packs a factual punch. It’s an easy way to showcase your expertise in your field without being pushy about your brand. The best part is that you can include a short description of your business and showcase your credentials at the end of the document.

Let’s call it the humble brag! 

This paper promotes your company indirectly. It allows the reader to form their own opinion of your company. But, as it provides such detail-rich content, your audience will see you as a trusted expert. Building this kind of rapport with your audience establishes you as a thought leader. And what do thought leaders achieve from this? They gain trust, and they make sales!

3. Build Up Your Mailing List

If you think about yourself and your willingness to give your email address out to someone, how often would you do so? Not without the promise of something great in return, right? You might want a discount coupon for signing up. Or you might want to know what the latest deals are for your favourite product. Sometimes, it’s because you get to download something interesting you’d like to read. 

Cue the white paper. 

This value-added document is a great incentive to get people to log their details into a contact form in exchange for the download of the paper. It acts as a “free gift” in exchange for a lead’s details.

This is a superb way to get people to subscribe to your newsletter database. By offering them unique, quality information as your white paper would, you’ll gain a way to communicate with them in the future. This way, you can remarket future materials, promotions, and products in the form of exciting emailers and news blasts. 

So, Where Do I Find the Best White Paper Writing Services?

By now, it’s clear to you how important this document is for your business. Great white papers drive engagement. They create leads, and this fosters more conversions and sales. If you’re wondering where to even start looking for the best services to write and design a white paper, look no further than Goodman Lantern.

We understand this format better than most and offer a full-scope white paper writing service. We’ll create this cutting-edge marketing tool for your company so that you can pique your target market’s interest. It will also help you build traction and increase consumer trust. Find out more about our white paper offering and get ready to level up with Goodman Lantern. 

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