Originally published March 24, 2022 , updated on January 17, 2023

Today, businesses are best found online. Customers tend to search for brands and products on the internet before visiting, purchasing, or subscribing. That’s why your online copy is one of the first points of contact a customer has with your brand. In order to make a good first impression and positively influence their perception of your brand, all of your company’s online content should be meticulous. To ensure your website and social posts are of the highest calibre, you should consider working with a professional content writing company. 

Working with professional writers has a wealth of benefits for your business. This blog details exactly how the best content writing services can bring business to your company and also why choosing the right agency is imperative for your success.

What Does a Professional Content Writing Company Do? 

The best content writing agency will offer your business a full scope of services. They offer so much more than just a writer. Firstly, an agency is adept at delivering copy for a range of channels. This includes websites, whitepapers, blogs, articles, eBooks, scripts, social media posts, and more. 

Bringing this all together is a team effort, and it requires an array of different skills. A content marketing agency will take on your business with a project manager as the lead. This project manager ensures that everything you post is researched by people who are versed in this skill. These people will generate relevant topics, gather interesting references, and uncover the best keywords to expand the reach of your copy. Thereafter, a writer (or a team of writers) who is versed in developing copy for your industry will commence the creation process. 

The writer will carefully craft a formatted piece that matches your tone, reflects your professionalism, and connects with your audience’s wants and needs. When they’ve finished writing, they submit the piece to an editor who will proofread the copy, trim it wherever necessary, and refine it to ensure it’s of the highest quality. The distribution team manages the final step, which involves publishing on the relevant channels. Whether this be ensuring your press release is received by relevant media outlets or publishing your blog on your website, this team gets the job done and formats for SEO along the way. 

It’s easy to see that content creation is a time-consuming process. Many business owners don’t have the time to focus on writing for their business, or they can’t do it as frequently as is necessary. This is perfectly understandable. Brand owners and managers have day-to-day operations to worry about. However, content marketing is a crucial cog in the marketing machine. Outsourcing this to a professional content writing service will save you time and ensure you harness the benefits that come with it. We’ll explore these benefits in more detail. So read on to discover why an agency is so significant for your advertising efforts. 

The Benefits of Using a Content Writing Company

Fresh Ideas to Help You Connect With Your Target Audience

Every business has a unique market. If you’re selling technical computer software, you don’t want to be talking to your audience as if they only have a basic knowledge of computers. Technical jargon and phrases would be important in reaching your audience here. But that’s not always the case. The trick is to understand your audience and communicate with them in a way that reflects this. Doing so requires great insight, which demands research.

You would also need a clear goal with your strategy. This would all be informed by the audience you are trying to speak to. A content writing agency has a team that will back your business with great new ideas after having researched their buying habits. They’ll focus on developing fresh content that is relevant to your customers and targets the various points in the buyers’ journey. An agency will establish your buyer’s persona to do this. All content will be founded in research to help build trust with your end consumer and generate sales. 

Create and Maintain a Consistent Brand Voice

Defining your brand voice is a crucial part of business communication. The best content writing company will match the theme of the writing with a style and tone that is appropriate for your audience. For example, if your consumers appreciate a little humour, this can be sprinkled into articles created for your brand. An agency will also ensure this humorous persona is consistent on the relevant marketing platforms. 

Many corporations want to be seen as warm, yet professional. Your content writing service can establish a writing persona that is dependable, honest, friendly, and that gives valuable advice. You can carry this style through to your website, social media, and even traditional media. 

Trust a content writing service to deliver a relevant message to the right audience in the perfect tone. 

Boost Your Search Engine Ranking With Optimised Content

Google loves relevant content. The search engine also loves to see more and more of it! Writing from your brand in a way that’s clear and consistent is always best. A professional content writing company knows this. Every piece of copy it returns is done with SEO in mind. 

What does that mean? It means all copy is optimised to rank well with search engines. The agency writers understand how to use your niche keywords, meta-tags, and backlinks so that Google ranks your content. 

Content needs to be relevant and useful to work well for SEO. The best content writing services use a team to deliver trendy and relevant themes that your audience will love. Within this, they want to eliminate bad SEO. They also aim to provide as many solutions to customers’ queries within your copy as possible. They will also explore new ideas, exciting news, and detailed explanations. Ultimately, they will write about themes your customer might be searching for. Copy that educates the customer and keeps them lingering on your web page for longer is ideal. Google notices this and awards your website for great audience retention.

Old copy can negatively impact SEO. A content writing agency can also update outdated posts. The team will refresh this writing, ensuring it’s relevant and contains your latest keywords. This older copy can also be repurposed for other platforms such as social media and newsletters. If this contains a backlink to the original source, it’s great for SEO. Google will notice the traffic from an external source and improve your ranking. 

Drive Conversions and Boost Sales

While great articles and blogs can do wonders for SEO and audience education, the end goal is always to make a sale. The best content writing service knows that copy needs to feature a clear call to action to generate leads and drive sales. Quality copy will get your customer 90% of the way there. Thereafter, your content needs to contain links directly to the product you are trying to sell, or a clear call to action. 

For example, if an article talks about a t-shirt you are trying to sell, the end of the article could contain a link to the exact t-shirt. Once clicking on this link, your customer could have the opportunity to add this shirt to their cart and complete the purchase. The goal of your content will be to divert traffic from the page your customer is on to the sale page. The better the quality of your content, the more likely your customer is to trust your brand.

Give your brand the best chance at success by using a professional content writing company. Goodman Lantern is a reputable agency that offers quality writing from a dependable team. We aim to propel your business growth with expert copy and a superb marketing strategy. 

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