Originally published February 27, 2022 , updated on January 20, 2023

We live in the age of information. Every answer we need is at our fingertips with the growth of the internet. We have no shortage of information with the help of a simple Google search. Yet, there is a lot of nonsense online too. 

Brands and businesses have realised the enormous power the internet has for their growth. Today, most businesses have an internet presence. Yet, there is an art to being found online. Businesses need to be more than just “found” online. They need to be seen as credible, offering material that makes them stand out. 

This is where a more credible, facts-based format of content could make all the difference. 

Did you know that 71% of B2B marketers have used white papers to influence purchasing decisions?

Expert white paper writing services deliver an invaluable piece of marketing material. Learn more about what this is and how it will grow your business. 

What Is a White Paper?

A white paper is a longer-length document that is informative. A company will usually issue this content format to highlight a solution, product, or service in-depth. This format of writing usually investigates the features of the company’s offering. It often offers a deep dive into products or services. As a result, this marketing tool is a fantastic way to give a lot of technical information to your audience. Using the services of professional white paper writers would streamline this process. 

Companies typically use three different types of white papers: 

• Business Proposition Paper: This gives an in-depth case study of a company’s offering. It might speak about business processes. It could also showcase a company’s technology and how this will help the client. 
• Technology Paper: This deals with the technology offered by a company. It will discuss the technology’s benefits in detail. It will be specific and technical. 
• Hybrid Paper: This is a mixture of the above two papers. It establishes the company’s business offering. Thereafter, it discusses technical aspects offered by the product or service. 

Make use of high-quality content writing services. They can create a document for you that is excellent for marketing and sales. Businesses in the technology industry love white papers. They are great at explaining the processes of their company. When created by professional writers, this copy format can be engaging and informative. It has a host of marketing benefits that we will discuss further. 

What Do Expert White Paper Writing Services Do? 

White paper writing services create a document for your business that is informative. This promotes your business and its values. It also delves deeper into the technicalities of the product or service offered. 

An agency offering this service crafts a high-quality document. The added benefit is that the agency will market the document. A distribution team will promote the document on a range of platforms for your industry. This can be placed online, on forums, used on your website, or emailed to potential clients. 

Using high-quality content writing services offers more than writers for your business. White papers crafted by professionals should also be carefully distributed. When you choose the right agency, your document will be strategically distributed to build brand awareness for your company. 

Find out the other benefits a white paper could have for your company. 

Redefine Your Market Space

Professional white paper writers are adept at crafting a document that enhances the perception of your business. They will establish your position in the industry and what you can bring to the market. 

Using a document that displays your business’ strategic thinking will help you compete. It will also capture more of the market for your brand. This kind of content is also beneficial for B2B companies. 

Showcase your company’s innovation and unique proposition. A white paper offers the ideal content marketing strategy. 

Become an Industry Leader 

Fact-based, long-form content formats are a fantastic way to show what your brand offers is a solution to a problem. Professional white paper writers will prove your business’ expertise in your industry. The paper will address your potential customers’ most frequently asked questions. Moreover, it will answer them in a way that builds confidence in your brand and boosts your credibility. 

This official document is a great way to establish yourself as the authority in your field. The more content your business has out there, the more thought leadership you will gain. White papers can build a positive image of your company. This contributes to building an excellent business reputation. With a reliable reputation comes brand loyalty. 

Professional White Paper Writers Can Generate Leads and Grow Prospects

White papers offer your potential customers an informative document that is downloadable. This is a marketing tool like no other. Use this resource to entice your prospects to sign up for your mailing list or newsletter. It’s a legitimate and intelligent way to gain leads.

You can continue to communicate to these leads with newsletters, links to your website, and other forms of copy. The more they know about your business and offering, the greater the chance of converting them into a sale. 

Drive and Close Sales

White paper writers will establish a relationship with your potential clients. The more information and value your content offers, the better. 

Usually, at the point where your customer is looking at or downloading your paper, they are already captivated by your business. This is a chance to seal the deal. Your product or service can be marketed to a greater extent with white papers. So it’s a marketing tool that can convince a potential customer to become a buyer. 

If you are looking for an expert white paper writing service that offers value for money, look no further than Goodman Lantern. We offer a team that manages your content creation from conceptual planning to writing to distribution. Our extensive range of expertise means that we can match a team perfectly suited to your industry. Therefore, we’ll save you time and do the research and hard work for you.

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