Originally published October 30, 2022 , updated on January 17, 2023

Blogs are one of the most effective ways businesses can connect with consumers through digital marketing. But don’t just take it from us. Data gathered by HubSpot reveals that businesses with effective blogs receive 55% more visitors than those without. Editing and proofreading can therefore be a valuable investment to ensure business blogs continue to perform effectively.

One of the many benefits of blogs is that their content can be ever-green. Another HubSpot report found that 92% of the monthly leads generated on their site through blog-based content came from posts older than one month. It can therefore be worth revisiting past blog posts and editing and proofreading them to reinforce their quality. 

Read on for a balanced account of the costs and benefits of blog editing and proofreading services, and decide for yourself if your business needs them. 

What Are Editing and Proofreading Services?

Editing and proofreading are both terms you’re likely familiar with. However, you might be surprised to learn about the extent of what these services can include. While editing involves a different process from proofreading, the two usually come hand-in-hand. Proofreading services will typically identify any syntax corrections that need to be made within a piece of text. On the other hand, editing involves more rigorous changes to a text and also the implementation of content-related corrections. As such, the primary purpose of professional editing and proofreading services is to make corrections to your business’s written content where necessary. Corrections can be made in the following areas:

• Sentence structure
• Punctuation
• Grammar
• Contextual examples
• Style consistency
• Language and word choices

Editing and proofreading services don’t just look at fixing technical errors, though. They go beyond to consider if your blog is fulfilling its purpose, both as an individual piece of content and as part of your overall digital marketing strategy. 

Expert editors and proofreaders put themselves in your audience’s shoes to understand what they’re looking for. While they work, they’ll ask themselves questions like:

• Is there an audience expectation from this blog? 
• What are people looking to learn when they read this? 
• Is the voice clear and in line with the previous blogs? 

• As they answer these queries, professional editors and proofreaders will fortify any content they touch. Working with experts like these is one of the most effective ways of polishing content to ensure it’s what the audience is after. 

What Blog Editing and Proofreading Services Can do For Your Business Blog

 A survey by GrowthBadger found that bloggers consider the quality of content the most important factor for success. In many ways, editing and proofreading can act as a safety net to ensure your blog doesn’t miss the mark. This allows your business blog to perform its marketing role, which can be hugely beneficial to the traffic on your website. 

Blogs can be a powerful way for you to connect with consumers organically. Generally, they cover topics that are relevant to your industry and to your target audience. But each piece a visitor reads on a site contributes to their impression of the business. To put your best foot forwards, you have to ensure that everything you share online is free of errors. Even something as small as a spelling mistake, a comma splice, or a formatting error can cause readers to lose focus. Worse still, mistakes can result in readers losing respect for your brand.

Present a Clear Message

In addition to the obvious fix-ups, proofreaders and editors can also help with more technical content conundrums – like readability. Readability is a key factor for keeping your readers’ attention and incentivising them to come back to your blog. Editing and proofreading work towards this by assessing grammar, punctuation, sentence structure, and word choice.

Making sure your blog is easy to understand also helps your business engage with complex topics. Blog topics that are particularly enhanced by clear analysis can include industry news and solutions to industry problems. If you reside within a technical industry, this can be very important for building a good reputation among consumers. This way, editing and proofreading services allow your business to present itself as professional and authoritative. 

Secure Return on Investment

HubSpot’s 2022 Marketing Industry Trends Report found that blogging is the content format with the 3rd highest ROI. However, repeated errors and mistakes can undermine this by making your writing appear less professional. But, when editing and proofreading services are outsourced, errors are less likely to slip through the cracks. The result is a higher quality of content. 

Another beneficial feature of editing and proofreading services is feedback for writers. So, where these services improve the quality of individual pieces of blog content, they also help raise the standards of your subsequent blogs.

Save Your Business Time

Writing blog content has the potential to be a time-consuming process, let alone editing and proofreading it. As such, outsourcing the latter activities can save your business a huge amount of time. Plus, if you have dedicated content writers in your team, editing and proofreading services will help them produce more content at a greater standard. This is particularly beneficial for blogging, as consistent uploads can help increase the number of readers.

A knock-on effect of these time savings can be increased productivity. With outside professionals taking care of your blog editing and proofreading, your in-house team will be free to devote their full attention to your business.

Your Go-To Editing and Proofreading Service Providers

Looking for experienced editors and proofreaders? Goodman Lantern has a highly skilled team to provide you with these services. Our native English speakers have helped many businesses take their blogs to the next level. With a polished finish to your blog content, we’ll help you realise your business goals.

Connect with us today to learn more.

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