SEO Services For
Business Growth

The first stage of any project is to gather information on your company and your marketing goals. This includes extensive research into your brand identity, your customer base, and preferred content channels, amongst other areas. Gathering project details help us to map out a clear path for your goals and outline all the steps in between.

Keyword analysis is a crucial step in creating an SEO strategy. We carry out thorough research to identify keywords and search terms most relevant to your target audience and industry niche. The end product is a balanced list of short-tail and long-tail keywords with varying degrees of search volume and competition levels.

The next step is to conduct an SEO audit. As the name suggests, we evaluate the current status of your website pages in terms of SEO. We identify areas of improvement where we can make changes and align your site to the best practises in SEO. This is a necessary step as it helps create the best organic SEO solution for you.

Competitive Analysis involves determining your closest competitors and researching their SEO content. Since they are also targeting the same audience, this is important information. Knowing the level of their SEO preparedness makes it easier for us to craft an even more robust SEO strategy. Even after our initial research, we keep an eye on your competitors to continue to help you do better.

The last stage of Discovery and Analysis is putting together Project Suggestions. This is the culmination of all our research into your company, customers, and competitors. Our team brainstorms the most effective SEO actions we can take to improve your page ranking and establish an influential online presence.

The next stage is to turn our research into strategy. While devising a Growth SEO strategy, we begin with on-site optimisation. This involves adding keywords to title tags, headings, content, URLs, internal links, and other website elements. It also includes designing an easy-to-navigate structure and flow to all your website pages.

Off-site strategies are the actions we take on everything other than your website. This includes link building, brand mentions, forum discussions, and guest blogging, amongst other tactics. Link building is an important tool in which we create connections to and from other website pages. This helps search engines come across your website more regularly and rank it higher.

Depending on your industry niche and your customer base, we determine the best content formats for your business. This informs our Content Strategy where we come up with the best ways to plan, write, and distribute SEO content. This can look like coming up with a regular stream of blogs, persuasive ad copy, or a set of informative case studies. Any content piece we create will be aligned with our keyword analysis and other research.

Technical Planning involves optimising your website in how easy it is to use and navigate. This includes decreasing page loading times, removing irrelevant backlinks and broken links, eliminating 404 pages and duplicate content, and creating an XML sitemap. While these are not related to content, they are equally important steps to make it easier for search engines to rank your page higher.

Content Implementation for Growth SEO involves creating a content distribution strategy. It begins with identifying your audience and determining the best content platforms and channels we can use to reach them. This can include blogs, social media, PR channels, and newsletters, amongst others. Most content implementation uses a combination of content formats and channels.

Technical Implementation for Growth SEO involves optimising your website so that search engines can crawl, interpret, and index it with ease. It is the process of making sure your website aligns with the best practises in technical SEO. This includes fine-tuning your website’s infrastructure and off-page SEO.

The Content Creation step is perhaps the most crucial step. Here, we assemble a team of talented writers and editors and we work together to create high-quality content for your business. Our approach to content creation is methodical and meticulous, which ensures that the deliverables are submitted on time.

PR is an important element of marketing. Building and nurturing relationships with third-party organisations helps increase brand awareness and tap into audiences not directly accessible to you. In today’s digital age, PR Relation has moved online. It involves creating connections with peers and websites in the same field through guest blogs, forums, and more.

Similar to PR, Influencer Outreach involves connecting with individuals that are experts or notable personalities in your industry niche. They can help garner attention toward your brand and your products and services. This helps organically increase your reach and position your brand as a credible authority in the field.

Social Media focuses on current trends and includes visual content as well as influencer marketing. The instant and interactive medium of social media makes it easy to promote events and gain feedback in real-time. We harness these platforms to showcase the value of your products and services.

Once we have completed content creation, we go ahead and distribute it on the necessary content channels and platforms. But our work is not done there. We track how the content is performing by regularly checking on various marketing metrics such as click-through rates, bounce rates, churn rates, and other KPIs.

We create a consolidated report of our findings on content performance for your consideration. Through reporting, we offer insights into what has worked and how far we have come. This also helps us work together to see if revisions to the strategy are needed. Feedback is valuable and we use every opportunity to better our organic SEO solutions.