Telecom Service Provider

A global telecom service provider operating in 14 countries reached out to
Goodman Lantern for assistance with content and proposition development
for their clients to grow sales by 2.5x in 3 years.


Customised Content Writing Solutions Secure Outsourcing Provider’s First Place Keyword Ranking

Executive Summary

Based in 14 countries around the world, with headquarters in Spain, our client is a telecom service provider managing more than 9 million connected digital homes and corporate infrastructure networks.
They needed a team that could deliver marketing strategy leadership, develop a proposition, create a story to separate them from competitors and produce a steady stream of articles and whitepapers.

This project is ongoing and over the last five years
we have helped them achieve the following:

Frame A 2.5x growth in sales within 3 years
Visualise Added 10+ new global telecom operators as customers

The Challenges

As a leading service provider in the Spanish market, the brand wanted to expand their reach outside of Latin America and Spain. As such, they needed a team of experts to create a unique voice and a relevant and impactful story that resonates with a new audience.

Goodman Lantern’s Solution

We assigned 1 senior thought leader and a team of editors and writers to work on this project. In the first few months, we worked with the client to develop a unique position and brand story.

In the months following, we developed articles, press releases and thought leadership pieces.


Results, Return on Investment
and Future Plans

As part of our partnership with the client, we were tasked with delivering well-researched, well-written, and high-quality white papers. With the client’s budget in mind, our team of strategic thinkers also developed a detailed action plan.

The client benefitted from a dedicated team who understood their business proposition and phenomenal global growth year-on-year in just 3 years of working with the company.

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Need our help crafting
content that will drive
engagement and generate
leads for your business?

Contact Us

+44 3300270912 (UK)

+1 929 299-3999 (US)

"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager


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