Originally published May 28, 2021 , updated on December 26, 2022
Telecom Service Provider
Customised Content Writing Solutions Secure Outsourcing Provider’s First Place Keyword Ranking
Executive Summary
Based in 14 countries around the world, with headquarters in Spain, our client is a telecom service provider managing more than 9 million connected digital homes and corporate infrastructure networks.
They needed a team that could deliver marketing strategy leadership, develop a proposition, create a story to separate them from competitors and produce a steady stream of articles and whitepapers.
This project is ongoing and over the last five years we have helped them achieve the following:
A 2.5x growth in sales within 3 years
Added 10+ new global telecom operators as customers
The Challenges
As a leading service provider in the Spanish market, the brand wanted to expand their reach outside of Latin America and Spain. As such, they needed a team of experts to create a unique voice and a relevant and impactful story that resonates with a new audience .
Goodman Lantern’s Solution
We assigned 1 senior thought leader and a team of editors and writers to work on this project. In the first few months, we worked with the client to develop a unique position and brand story.
In the months following, we developed articles, press releases and thought leadership pieces.
Results, Return on Investment and Future Plans
As part of our partnership with the client, we were tasked with delivering well-researched, well-written, and high-quality white papers. With the client’s budget in mind, our team of strategic thinkers also developed a detailed action plan.
The client benefitted from a dedicated team who understood their business proposition and phenomenal global growth year-on-year in just 3 years of working with the company.
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