Customised Content Writing Solutions Secure Outsourcing Provider’s First Place Keyword Ranking
Executive Summary
Based in 14 countries around the world, with headquarters in Spain, our client is a telecom service provider managing more than 9 million connected digital homes and corporate infrastructure networks.
They needed a team that could deliver marketing strategy leadership, develop a proposition, create a story to separate them from competitors and produce a steady stream of articles and whitepapers.
This project is ongoing and over the last five years
we have helped them achieve the following:
A 2.5x growth in sales within 3 years
Added 10+ new global telecom operators as customers
The Challenges
As a leading service provider in the Spanish market, the brand wanted to expand its reach outside of Latin America and Spain. As such, they needed a team of experts to create a unique voice and a relevant and impactful story that resonated with a new audience.
Goodman Lantern’s Solution
Our content development services for this project involved assigning a senior thought leader along with a team of skilled editors and writers. In the initial phase, we collaborated closely with the client to craft a unique market position and compelling brand narrative.
Following this foundational work, our content development services expanded to produce a variety of materials. This included crafting informative articles, composing impactful press releases, and developing thought-provoking leadership pieces. Our content writers ensured a consistent and authoritative voice across all materials, reinforcing the client's newly established brand identity and market positioning.
Results, Return on Investment
and Future Plans
As part of our partnership with the client, we were tasked with delivering well-researched, well-written, and high-quality white papers. With the client’s budget in mind, our team of strategic thinkers developed a detailed action plan while our expert content writers executed it.
The client benefitted from a dedicated team who understood their business proposition and, as a result, saw phenomenal global growth year-on-year in just three years of working with us.
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager