Originally published July 14, 2020 , updated on July 29, 2021
A leading business services provider in the IT sphere reached out to Goodman Lantern for assistance with developing detailed, well-researched whitepapers.
Professional Whitepaper Provide IT Management Company With a 50% Increase in Landing Page Conversions
Headquartered in America, our customer is a new-generation business services provider offering optimized IT management services. With a workforce of over 1000 people and offices in the UK, the Philippines, and India, they are focused on building custom IT solutions for businesses around the globe.
We were tasked with developing regular and informative whitepapers that were distributed as part of the customer’s content strategy.
Over the course of a year, we helped them achieve the following
3 x more subscribers to their email lists.
A 46% increase in the conversion rate from customers who went on to read the whitepaper
Without a small internal team, our customer struggled to keep up with managing their two most important social media channels. They needed to upload and optimise a minimum of 10 videos and 6 podcasts a month.
This necessitated keyword research, transcription, writing, and proper set up of each video or podcast. A full team of experts in these skills was required to help them make the most of their content each month.
Goodman Lantern’s Solution
We assigned a team of 2 researchers, 2 writers, and 1 editor to work on this project. Our process was as follows:
- Compile a list of topics to send to the customer for approval.
- Based on the customer’s choice of topic, we commenced the research portion of the project.
- The research draft was sent to the customer to check for any potential information gaps.
- Our writers commenced the writing portion of the project, ensuring that the final output was 100% unique.
- Once complete, the whitepaper was passed on to our editor for checking.
- The final draft was submitted to the customer for distribution.
Results, Return on Investment and Future Plans
With 20+ hours of dedicated time spent on the project, we developed 3 whitepaper for the customer each month. With a turnaround time that was 3 times higher than our competitors, and affordable hourly rates, the customer was more than satisfied with the service we provided.
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