YouTube and Podcast SEO Gains Expo Organiser 40% More Online Ticket Purchases
Executive Summary
Headquartered in America, our customer is an event organiser with an annual revenue of $10M. They have a small team of 15 – 20 full-time employees.
They weren’t able to find the time to dedicate to nurturing their YouTube channel and podcast content.
Over a 1-year period we helped them
achieve the following:
45% increase in views on their YouTube channel.
35% increase in visitors to their podcast.
40% more traffic to their website for expo ticket purchases.
The Challenges
Our client faced challenges in effectively managing and consistently publishing content on their two primary social media channels due to limited internal resources. Their monthly content requirements included uploading and optimising a minimum of 10 videos and six podcasts.
This process demanded extensive keyword research, transcription and YouTube Marketing services, As well as content writing, and meticulous setup for each video and podcast. To maximise the impact of their monthly content, the client required the expertise of a comprehensive team skilled in these specialised areas.
Goodman Lantern’s Solution
As part of our comprehensive Video SEO Services, we assembled a specialised team consisting of two transcribers and two writers dedicated to this project. Each month, our client provided us with batches of videos and podcasts for optimisation. Our workflow began with our skilled transcribers capturing the content from these media files. The transcriptions were then passed to our writers, who refined the text and strategically inserted relevant keywords as part of our Podcast Content Writing Services.
After completing the optimised video descriptions, our team proceeded to upload both videos and podcasts to their respective channels. As a crucial component of our YouTube Marketing Services, we meticulously ensured that each piece of content was set up in accordance with platform-specific guidelines and best practices for maximum visibility and engagement.
Results, Return on Investment
and Future Plans
Our team invested over 20 hours of focused effort per month in optimising the client's YouTube and podcast channels. This dedicated approach resulted in a substantial increase in traffic across their digital platforms, which in turn resulted in a significant uptick in ticket sales for their events.
Moreover, by leveraging our specialised services, the client achieved considerable cost efficiencies. They realised savings of more than 60% compared to the expenses associated with hiring and maintaining additional in-house staff to perform these functions.
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