Goodman Lantern was asked to
provide SEO content writing services
to improve the client’s organic website
traffic and boost brand awareness.
Executive Summary
As a leading company in warehouse automation, this Goodman Lantern client delivers speed, precision, and reliability in today’s fast-paced, omnichannel digital economy. They wanted the same from their content strategy agency.
Goodman Lantern was approached by the company, headquartered in Norway, in early 2021 to support it with the launch of its new website. More specifically, our client required our SEO content writing services to develop high-quality case studies in order to boost organic traffic to their new web pages.
Over six months, our team created numerous case studies describing their clients’ challenges and the solutions our client’s warehouse automation system offers.
In 2022 and beyond, our client continues to use our SEO content writing services to improve brand awareness. Our team has crafted several publications, including whitepapers, e-books, reports, and blog articles, to engage customers and increase their knowledge of the company. The content has helped to increase our client’s organic website traffic and position them as thought leaders in their industry.
Over the course of a year, we helped
them achieve the following
55+ case studiescompleted within 6
months
Organic websitetraffic increased
4X in 2 years
Increased website from trafficfrom primary markets
(US, Norway, UK, Germany)
The Challenges
This project aimed to build a collection of authoritative and engaging case studies which would highlight our client’s quality and breadth of work. To achieve this, Goodman Lantern took the time to understand the company’s intricate and highly technical automation system. Our approach to SEO content writing services for this client involved studying their advanced robotic solutions, components, and benefits.
As a B2B content marketing agency, we loved having the opportunity to work with this leading tech company. To help our research efforts, our client gave us source materials to consult. These materials were mostly in the form of articles and videos published by partner companies. However, most of these resources were in foreign languages, including Swedish and German. Also, the source material didn’t always contain enough information for our writers to create in-depth, detailed case studies. To tackle these challenges, we enlisted our team of translators to transcribe the source material into English. We also created a questionnaire for our client’s partners to complete, helping us to get the information we needed. These tactics helped us to write more impactful case studies, ultimately assisting our client in creating compelling content for their new website.
Goodman Lantern’s Solution
We assigned a team of 1 writer, 1 editor, 1 translator, and 1 project manager to this client.
For our first project, Goodman Lantern crafted 55+ informative and impactful case studies. These focused on the warehouse automation solutions that our client offers. We outlined their highly specialised work with top retailers, supermarket groups, and many more businesses.
The first batch of case studies proved successful, ultimately helping our client to increase their organic website traffic. Subsequently, they asked us to expand the project’s scope to other forms of content. They employed our SEO content writing services to produce whitepapers, e-books, reports and blog articles.
Results, Return on Investment
and Future Plans
Reaching out to a content strategy agency like Goodman Lantern for case studies and SEO blog writing services was part of the reason why our Norwegian client saw a 4X increase in organic website traffic. They were also impressed with how we maintained good communication throughout the project and a high quality of writing, while improving the brand’s voice.
What Our Client Says
We’re delighted with our collaboration with Goodman Lantern. In addition to always delivering the content on time, they’ve also been extremely responsive to all our requests. It was a real pleasure to work with a team that’s both very professional and fundamentally human.”
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager