White Paper Development Brings 40% More Website Traffic to Investigations Firm
Executive Summary
Based in America, our client is an innovative investigation firm specialising in the seamless integration of traditional and modern investigative processes. As experts in tech-centric private investigations.
They were looking to create content that would further cement their leadership in the industry.
Over the course of a year, we helped
them achieve the following
40% more traffic to their website.
3 x more sign-ups to their newsletters.
2 x higher anding page conversion rate
The Challenges
Despite their 50-person workforce, our client lacked the research and writing resources required to develop impactful, informative white papers. With the main aim of establishing brand leadership in such a sensitive field, they needed to ensure each paper received would be of the best possible quality.
Goodman Lantern’s
Solution
For this project, we assembled a professional team comprising two researchers, two expert white paper writers, and one editor. Our monthly workflow allocated 21 hours among team members to research, write, and edit three comprehensive white papers. This strategic approach allowed our white paper writers to focus on crafting compelling content while also considering aspects of white paper design to enhance readability and impact.
Our team collaborated closely with researchers to ensure accuracy and depth while the editor refined the content and optimised the white paper design for maximum engagement. This integrated process enabled us to consistently deliver high-quality, visually appealing white papers that met our client's specific needs and industry standards.
Results, Return on Investment and Future Plans
Over the course of our partnership with the client, we delivered high-calibre white papers. Despite the intensive research and gruelling editing, we completely exceeded the client’s expectations in terms of cost savings. Working with us saved the client three times more than they would have spent elsewhere.
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Contact Us
"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager