Originally published August 26, 2022 , updated on July 25, 2024

Interactive content is not just a way to increase your page ranking. It’s also an engaging approach to drive audience interest and create a better customer experience.

But what is interactive content? Why does the modern SEO content writing agency use it? And should you hire an SEO writer if you can use a range of free tools to drive interaction?

Read on to discover the answers, find out about tools you can use, and also learn more about the best practices to supercharge results.

What Is Interactive Content?

It’s dynamic media, requiring an action from the user. Interactive videos, polls, quizzes, maps, graphs, calculators, eBooks, and also infographics are examples. Professional SEO services often include these alongside search engine optimised (SEO) blog posts as well as articles for higher levels of interaction or engagement.

Static content examples include articles, press releases, white papers, and blog posts. These inform, entertain, guide, and lead the user to a decision.

You can hire an SEO content writer to create and optimise the static information for keywords to make the website visible in search engines. But static content doesn’t invite or encourage the user to engage. By adding interactive media to the strategy, your agency can help you get feedback from your target audience.

The interaction involves the users in your brand, leading to a trusting and engaging relationship. Instead of being observers, they become participants. They’re more likely to trust your brand if they perceive their opinions to be important.

Key takeaways: Interactive media is a digital medium that allows the user to interact with what is being displayed. The format can be an application, video game, website, or even a mobile app.

It’s one of the most powerful ways to engage with your audience. It can help you achieve your search engine placement, brand awareness, and also sales goals in no time at all.

What’s the Difference Between a Traditional and Interactive Website?

A traditional website is a static website. It doesn’t change when the user navigates to different pages. It has a fixed layout and design. Static websites don’t offer any form of engagement with the user.

An interactive website is a site that changes in response to user-initiated events. It offers an engagement with the visitor by reacting to their input or actions. For example, an interactive website may allow visitors to interact with it by clicking on links or buttons, scrolling through slide shows, filling in forms, etc.

Why Hire an SEO Content Writer if Free Tools Are Available?

Interaction with the brand helps to develop authentic relationships. It’s about meaningful and engaging information exchange. This is also why you should hire an SEO writer who understands that your target audience demands premium experiences and who knows how to integrate interactivity in their writing.

The free tools are just that—tools. The applications help to gain insight and drive engagement. But first, you need to hire a writer who creates the optimised content for search engine visibility, which leads the users to your website.

Why Do Professional SEO Services Include Interactive Content in Their Strategies?

The Internet is saturated with information that competes for the user’s attention. An SEO content writing agency needs a deal-breaker to captivate the audience and improve the retention rate.

Your SEO content writing agency changes the game when they add interactive elements to blog posts and articles. The user becomes part of the story, and that’s what creates a level of engagement that spurs interest and keeps the user on the website for longer.

Here are the reasons your SEO content writing agency includes interactive content in your marketing strategy:

Increase Backlinks—Leading to Higher Ranking and More Traffic

Backlinks help to bring more website traffic. If your website offers graphs, videos, or text-based information worth referencing, other websites will eventually link to it. The agency achieves this through in-context hyperlinks to the original source, which is your website. Backlinks have a two-fold purpose:

• Increase access points to your site.
• Send an authority signal to Google that other websites trust the information you share.

Why is it important? Because search engines want to deliver valuable user experiences relevant to search intention. More backlinks show a higher level of trust, and this helps to push up the rank for your targeted keywords. With a higher rank, your site gets better search engine placement, which means more visits.

More sites will want to link to it since valuable and useful interactive content offers value to the user.

Entice Visitors to Follow Links to Other Pages on Your Website

Relevant, optimised content is essential for a higher ranking. Interactive elements add value, enabling you to meet the mentioned objectives.

With interactive elements, you’re able to increase the time users spend on your website. Users spend more time on the page when they find what they’re looking for and have a pleasant experience. Links to other pages on your site lead them through a content journey, enabling you to increase the number of pages they visit.

Reduce the Bounce Rate—Signalling That Visitors Find the Information Useful

Your SEO content writing agency reduces the bounce rate through interactive elements in blog posts. The bounce rate refers to visits to the page where users leave within a few seconds or without having completed at least one action. An interactive element encourages engagement, which signals that interest and search intent have been met.

Achieve a Higher Click-Through Rate to Improve Sales Conversions

Your site benefits from a higher click-through rate. Instead of the conventional call to action, the SEO content writer adds an interactive element like a poll, quiz or opinion as the last step.

Any action like swiping, scrolling, clicking, or completing a form requires interaction. Giving users something to do as part of their information discovery process entices them to discover more and hence, makes them feel part of the discovery process.

Your site benefits from improved ranking with a lower bounce rate, higher click-through, longer time on the page, and more page visits.

Collect Valuable Data With the User’s Consent

The SEO content writer crafts the enriched blog post and adds a poll or idea generator that encourages users to share their opinions and vote for products or preferences. Instead of only reading, they become willing participants.

At the back-end, the SEO content writing agency collects contact information, geographical data, information about preferences, opinions, job titles, company sizes, etc., to help them deliver user-preferred content.

Any element that encourages information sharing helps your company to gain insight into your target audience. It also makes it easier to cut through the white noise. Your site collects the information that matters, enabling your SEO content writing agency to adapt the strategy for optimal alignment with the needs of your target audience.

Personalise Presentation and Information Delivery

People don’t want to be part of a faceless mass. They want to be seen and heard. Your audience members want to know that your message is meant for them. Choices matter, and they want access to personalised alternatives.

Your target audience members receive hundreds of emails, push adverts, press releases and social media updates. They filter information to get through the overload.

Personalising messages and presentations helps your content to stand out and get through the filters.

It entails individual experiences. This includes information delivery that’s 100% relevant to their needs, based on what your SEO content writing agency has collected through the interactive elements.

The agency segments the target audience and delivers content according to the data collected. They hire an SEO writer to produce any content from eBooks to white papers, blog posts and social media messages—carefully selected to suit your audience’s taste. The reader sees information based on their preferences, which increases the potential for sales conversions at the end of their buyer’s journey.

Best Use of Interactive Components in Professional SEO Services

Interactive components have little SEO value if not integrated with optimised media. Before the agency hires the writer to craft the articles and posts, their team decides on components to add according to each end-purpose.

Here’s how to achieve the best results using professional SEO services:

Create Purpose-Driven Content

The team works with your company to determine your goals. An example is to improve the sales conversion rate. A quiz works well for this purpose. Using the quiz, the team leads the user to the product or service that matches their need or solves their problem.

Choose Between the Evergreen and the Current Hottest Trend

Using interactive components with the current trending topics in your industry niche gets your site noticed for the most popular searches. If you go with evergreen or timeless topics, the content stays relevant and also brings in traffic for years to come.

The secret is to strike a balance. The agency can hire an SEO content writer to create two sets of content according to a scheduled publishing calendar. This way, your site has pages that come up in the popular searches while the timeless pieces build return traffic over a longer period.

Diversify Formats for Better Results

Just because a quiz works for one set of information doesn’t mean you should use it throughout your marketing strategy. The idea will get old and lose value. Your SEO content writing agency should use different interactive components to meet the needs of your target audience.

Use a Theme That Matches Your Target Audience’s Preferences

Work with the SEO agency to determine the most suitable theme for your audience. This will entail research to ensure the theme is appropriate for the particular buyer persona and industry. The interactive element must fit the purpose.

Pull It Through to Your Brand

The agency will hire an SEO writer who understands your particular industry to create content relevant to your niche. The interactive components should fit in with the industry. For example, an EBIDTA calculator is useful for telecommunication or mobile SaaS industry investors. As part of the professional SEO services, the writer can include it in a blog post on calculating the worth of your SaaS mobile tech start-up.

Use Credible Sources

Nothing discredits as fast as inaccurate data. So use only interactive tools and data from trusted sources. Partnering with a leading and trusted marketing agency is a good start to minimising the risk of incorrect data.

Examples of Useful Tools to Create Interactive Content

Numerous platforms and applications exist to help you add more interactivity to your website. Below are five examples of tools you can use.

Snapapp

The Snapapp application lets you build interactive content with quizzes and questions to help understand search intent. It includes tools like calculators and infographics for building meaningful conversations.

QZZR

Another useful tool to create quiz forms is the QZZR application. Use it to create engaging quiz forms to segment your audience, helping you to create personalised email campaigns based on their answers.

Poll-maker

Use the many tools available at Poll-maker to create from surveys to polls, quiz forms, and idea generators. The brand offers a range of useful guides to help you learn how to get the best value from questions, structure research questions, and align the components with your theme.

MapMe

Use MapMe to create maps with clickable spaces to drive user interaction. The tool works for a wide range of industries. Create anything from investment maps to ones that indicate data centres, or use it for real estate mapping.

Code Beautify

Use the Code Beautify calculator generator app to add financial calculation interactivity to your white papers and blog posts.

Looking To Hire an SEO Content Writer?

Interactive elements add interest and encourage active participation from your target audience. Make sure you follow the guidelines to get the best results. Although it’s time-consuming and resource intensive, the process is worth it if done right. Your site will gain top website ranking, higher engagement levels, and better sales conversions.

Take the First Step—Use Our Professional SEO Services

You don’t have to hire an SEO writer for your company when you partner with a reputable content writing agency like Goodman Lantern. We have several teams of creators familiar with various industries and experience in crafting targeted content. Our design team matches the interactive component to help you gather data intelligence, improve user experiences, and drive traffic.

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