Originally published June 22, 2021 , updated on January 18, 2023

We’ve all heard the saying “content is king,” a statement made by Bill Gates in 1996 that continues to be used today. In an essay published by Gates, he noted that content is where he expects much of the internet’s real money will be made. And how fitting that statement turned out to be. Look at how we consume media today – most of it via the Internet through websites, blog posts, and social media posts.

The truth is, if an SEO content writer is not producing written pieces of work for your business, you are missing out big time. People are consuming online information now more than ever before. They are hungry for good, interesting and engaging pieces.

It takes a lot of work for a business to be deemed credible and trustworthy. A business needs to have a significant online presence. Gone are the days when just a few blog posts or Facebook posts were enough. Regardless of the type of business you are running, you need to produce content for different online platforms. This includes your website, blog, and social media channels.

Create Fresh, Relevant Content with an SEO Content Writer

The current way we consume information means more methods to get this information distributed. As a result, businesses now need multiple platforms to stay relevant. Regular dissemination of content helps a company remain top-of-mind. It ensures your audience and potential customers remain up-to-date with the latest company information. This includes updates on specials, sales, offers and more. Producing written pieces for your company can also ensure that a business has quality information going out on a regular basis. This helps build a good, reliable relationship with your audience.

But anybody can write, right? So, you may be thinking about why you need to hire a professional writer instead of doing it yourself. You probably could if you have multiple gaps in your diary to dedicate to writing. But we’re guessing that you don’t. This means you may find yourself neglecting the writing part of your business. This is a big but common mistake.

Hiring a professional SEO content writer is crucial. This can be a service you create in-house or outsourced to a digital writing and marketing agency. Either way, you want to ensure that you hire a professional writer who knows what they are doing.

Hire a Professional Writer For Your Business

In a previous post, we covered the ins and outs of how to hire a website content writer for your business. This process can feel overwhelming. Many companies often end up with someone they aren’t happy with for several reasons. Check out that post for more information.

In this piece, we detail why you need to hire a professional writer for your business. We also cover what a good, high-quality writer brings to the table.

If you produce more written material in your business, it’s essential to have a writer on board. A writer will be able to craft professional, insightful and well-researched articles and posts. Whether you need a writer for online pieces, social media, or sales and marketing assets, it will benefit your business.

Below are five key reasons your business should hire a content writer. Plus, what it could do for your business.

To Produce Regular Copy for Your Website and Your Social Media Channels

This might seem like an obvious one, but one that’s so often ignored by businesses. How many times have you wanted to write pieces for your website? And how often have you realised that you were too busy with the daily task of running a company? By hiring a professional writer to take this off your plate, you and your business will benefit in the following ways:

a) You can upload regular posts to your website without long delays. Audiences do not like to wait a long time between posts, especially when they are hungry for more. They don’t want to visit a website only to be let down. They will look elsewhere for the information they need. Also, having access to a professional writer means that you can get pieces up on a more regular basis.

b) You can dedicate your time to running your business and leave the writing to a professional. Having a writer on board means that you get more time to yourself. You won’t need to pause from the day-to-day to write something for your portals. Creating a writing piece takes a lot of time and effort. Using a writer to craft your copy will do wonders for your work-life balance and your business. You will have more time to focus on pressing tasks.

An SEO content writer can also provide snippets of information for social media. This includes strategy and editorial plans. This allows you to plan social media posts ahead of time. You can schedule these posts to go live across your various platforms. This saves time as you won’t have to take time out of your day to think of a post idea and then write it all out.

To Help With Google Search Rankings

Professional writers are excellent SEO content writers. They know how to implement keywords into the piece in a natural way. This boosts SEO. It also assists in moving your website further up the search engine rankings page. Having a page further up in Google’s search ranking will build trust among your audience. People tend to have better faith in businesses that appear high up in their search results. Being in one of the top positions will also drive more traffic to your website. Besides this, having regular pieces on your website keeps your website looking fresh for Google. If your website lays dormant for too long, Google won’t “crawl” your website as often. Which means you rank lower in search results.

A quality writer does not only produce new pieces of copy, though. If you go through your website, you will most likely find older articles still relevant today. Using a professional writer means breathing new life into older but evergreen pieces. This will make it feel fresh and new, which will also help with SEO. A writer can also repurpose these older pieces for your social media channels, podcasts or as a topic on a webinar.

To Ensure That You Only Have Top Quality Work Going Out

A good and professional writer will know how to write for your business. They will ensure that only top-quality pieces of writing get published. Even if your company is the best at what it does, it won’t be good for business if your website has poorly written information. You won’t be seen as industry leaders by those who read it. When you hire a website content writer who knows how to string words together, you ensure that your audience receives valuable and relevant information. It will be information that they actually want to read. 

Bad writing looks unprofessional. It causes people to leave your website or unfollow your social media channels. A high bounce rate is bad news for your search rankings. Low-quality writing can associate your brand with inadequate services. If your website looks bad, people will question the quality of your services. You need to put effort into getting well-written blogs or articles on your own website.

A reliable writer or writing service will also keep the quality of your pieces consistent throughout. They will have a level of writing that they work at and will ensure that all their pieces meet or exceed this level. If you’re writing it yourself, you may feel totally on it one day but not 100% committed to the writing the following day. A professional writer has to consistently produce high-quality content.

By hiring a writer, you are also creating a voice for your company and brand. When people visit your website and online channels, they will want to know more about your company. They will also want to gauge your company’s voice and persona. A professional writer will produce impactful and regular pieces that help create this persona. This assists in establishing brand voice and persona and will make it consistent across your channels.

To Produce Easy-to-Understand Writing

It’s very easy to use professional jargon associated with your business within your content pieces. However, not everyone will understand the references you are making. Big words and phrases often thrown around in your sector could put people off. When you hire a professional content writer, they remove the jargon and buzzwords. They relook at it and break them down for your audience. They understand that many people reading the information won’t be clued up on the complicated terms in your industry.

If writing is overly complex, people will stop reading and engaging with it. They will look elsewhere for the information they want. Your readers want quality information presented in a way that’s easy to understand. They don’t want to feel stupid. A writer will be able to break down complicated terms and deliver them in an easy-to-read manner.

Social media posts should contain as little jargon as possible. People do not visit social media to get a lesson in your business or your industry. Instead, they want interesting pieces of information that are easy to understand and engage with. Thus, a good writer should be able to write social media pieces in a simple but informative manner.

To Create Shareable Content

When you hire a website writer, your business can create regular pieces of copy that people can rely on. This builds trust among your audience. It will give them the confidence to share the stories, articles, social posts or blogs on their own platforms. When other people share your information regularly, you build brand awareness and reach a wider audience than anticipated.

A professional content writer can package information in a way that is beneficial to your audience and will leave them coming back for more. You should be providing people with snippets that are valuable. Ask yourself if the piece is informative, unique, entertaining or insightful. If they feel the information resonates with them and could resonate with others, they will want to share that knowledge with their circle. This sharing across channels creates brand ambassadors for your company through social media.

The sentiment is the same for social media posts. These posts may be shorter than a blog or article, for example. What you post on your social media channels need to be clean, interesting and engaging. This will result in more shares, more engagement, more followers and more potential clients and customers.

Outsource an SEO Content Writer

There are numerous benefits to having a professional content writer or agency service your organisation. However, there are also downsides to hiring a bad one. An experienced, good-quality writer will make your business look good. It will look good to Google and its “crawlers,” and it will look good to your audience.

Content writing and development is a surefire way to create brand recognition for your business. It also improves your online reputation. It should be an essential part of your digital strategy. Good writing leads to better audience engagement, lead generation, and customer retention.

Good writing should be the foundation for all your PR, sales, and marketing efforts. If you have bad writing across all your owned platforms, no one will take you or your business seriously.

Most importantly, you have a skilled professional focused on producing pieces that you don’t have time to do. You might think it’s a relatively easy job, but writing is more than just throwing words on a page. A lot of research goes into writing before you even start putting words on a page. Whether it’s a long-form piece, a short article or social media posts, research takes time. This research could take hours or even days to do. Hiring a professional SEO content writer will give you and your team the time to focus on running and growing the business. It’s a winning situation for everyone.

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