Originally published January 13, 2022 , updated on August 15, 2024

Thinking of outsourcing your blogs? It is no secret that blogs are a key tool for driving traffic to your websites, pulling in leads, and maximising sales while having a direct positive impact on your bottom line. Any successful digital marketing campaign requires regular blogs on your business website. This is a time-consuming process, which is why you may be looking to hire blog writers in 2022.

Blogs create organic traffic to your website. In other words, they bring in readers who are already interested in your products or services and who want to know more about your business. According to Google’s Economic Impact Report, organic traffic is five times more valuable than Google Ads.

Whether you are a small business or a large corporation, the concept remains the same. Smaller businesses may see returns by posting a few blogs per week. But larger companies may want to pump out blogs every day, or even multiple times a day. 

Writing blogs by yourself can be a mundane, frustrating, and time-consuming process. As a business owner, you likely have more valuable things to do with your time. Even if you are a good writer, consistently producing high-quality blogs for publication on your websites may prove to be impossible. This is where blog writing services come in handy. 

One of the many benefits of outsourcing to blog writers is that you don’t have to do it all by yourself. There are thousands of professional blog writing services with tailor-made packages for businesses just like yours. When you opt to outsource, you free up more time to focus on other business endeavours that require your specialised skills.

Benefits of Outsourcing Content Creation 

Having access to a globalised team of content creators ensures that you can constantly produce blogs that are fresh, diverse, relevant, well-researched, and keyword optimised. This helps you to achieve the goals of your digital marketing campaign without you ever having to formulate a sentence. 

You may be wondering why you should outsource instead of merely hiring in-house content writers. Well, businesses who decide to go with an in-house content team are likely to experience the higher costs and paperwork that come with taking on permanent employees. A team of employees may struggle to come up with a constant stream of ideas that will engage your audience. They may burn out. And you may be forced to contend with lacklustre blogs and unhappy employees, causing you to lose potential leads. 

Outsourcing is a sustainable approach to blog content creation, offering a low investment and a high return on your investment. When you outsource, you can hire more writers during peak times, change writers, or hire them for a specific project without any extra obligations or complications on your part. Outsourcing your content creation to professionals gives you assurance and peace of mind. This is because seasoned writers have a strong network in the industry and they simply know what works.

Blogs That Are SEO Friendly

Professionals in the content industry have in-depth and specialised knowledge. They are usually trained in SEO and work independently. While some writers advertise themselves as generalists, many specialist writers focus on a particular niche. Almost all blog writing services write blogs that are search engine optimised. They provide you with a piece of writing that is not only engaging but is designed to direct your readers to your website.

How to Find and Hire Blog Writers for Your Business

With so many to choose from, searching for and hiring a blog writer or agency may seem daunting. Perusing freelance sites, reaching out to your network, or posting an advert on popular job sites can pose a minefield of issues. Why not look for an established content marketing agency to ensure top notch services? With such a variety of agencies available, you can be as picky as you want. If you are unsure about hiring a particular blog writer or agency, then you may want to consider contracting them for a trial piece before committing to a long-term relationship. 

Don’t be afraid to hop on a discovery call with a blog writer to ask questions, put in any special requests, and establish expectations. In general, most serious writers deliver on their word. Some might ask for a deposit upfront to secure the contract. This is usually a sign of professionalism. 

Once you’ve found someone you’re thinking of contracting to work on your project, consider the following before committing to their services:

• Availability

Most freelancers work for more than one client, and some even have a full-time job or other commitments too. Do they have the availability to manage your project in addition to their other commitments? One way to ensure they do is to opt for a content writing agency that will assign a dedicated team to your project.

• SEO Skills

Writing the perfect blog means nothing if it does not show up in the search results. Be sure to choose someone who has experience with SEO.

• Rates

Prices can vary drastically, so find something that fits your budget. And remember, you get what you pay for!

• Reviews/ Portfolio

Reviews and portfolios can give you an idea of what to expect from a writer before you sign a contract. If you’re opting for an agency, check out their client success stories and testimonials. 

Maintain Good Rapport With Your Content Team

At Goodman Lantern, we believe in taking care of our blog writers, and you should too! Blog writing is a creative, but sometimes lonely endeavour. Don’t forget to keep the lines of communication open to ensure the well-being of each project and the writers working on them. Be sure to provide a well-rounded brief, check-in regularly, request progress updates, and hash out ideas with your writers so that you are on the same page. 

Open communication helps develop and maintain an ongoing, positive relationship with the people working on your content. When you have a team of people who want to see your business grow, they’ll put in every effort to ensure your copy is polished to perfection. The right content writer or agency will create copy that fits your brand and grows your business in 2022.

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