Whitepaper Creation Gives Staffing and Recruiting Firm a 50% Higher Landing Page Conversion Rate
Executive Summary
Based in the United Kingdom, our customer is a recruitment agency specialising in recruitment in the following areas: Media Recruitment, Intellectual Property, Events, and Consumer
Goods.
They needed a team that could deliver a steady stream of whitepaper to act as the foothold for their content marketing endeavours.
Over the course of a year, we helped
them achieve the following:
A 30% increase in traffic to their website.
A 46% increase in the conversion rate from customers who went on to read the whitepaper.
The Challenges
With limited resources and a small budget, our customer was looking for a way to produce white papers regularly but without breaking the bank.
Goodman Lantern’s
Solution
Our specialised White Paper Writing Service assigned a dedicated team consisting of one researcher and one senior writer/editor to this project. Upon receiving the topics from our client, our team leveraged their expertise to produce high-quality white papers.
This tailored approach within our White Paper Writing Service ensured that each document was thoroughly researched, expertly crafted, and meticulously edited to meet our client's specific needs and industry standards. In tandem with our White Paper Design Services, the client could then consistently deliver authoritative content that was both professional and creative without the need to maintain an in-house writing team.
Results, Return on Investment and Future Plans
Throughout our enduring and fruitful collaboration, our White Paper Design Services consistently delivered meticulously researched, visually compelling documents that adhered to the highest quality standards. Our White Paper Service team, mindful of the client's budgetary constraints, developed a strategic action plan that proved mutually beneficial.
The client experienced remarkable efficiencies. Turnaround times were reduced to one-third of industry standards, while our streamlined White Paper Writing Services resulted in substantial cost savings of 66% compared to alternative solutions.
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Contact Us
"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager