Power Equipment eCommerce Company

A well-known global manufacturer of power tools approached Goodman Lantern’s team to assist with optimising product descriptions for their online store.


SEO-optimised product descriptions for power equipment company increase traffic by 40%

Executive Summary

Founded in the United States, our client is a manufacturer of top-end power tools, including chainsaws, trimmers, and other handheld equipment. They needed assistance with the SEO-optimisation of one of their online stores.

Over 500 product and category descriptions were re-written by our team.

During the first year of their partnership with us, we helped them achieve the following

38% growth in revenue from organic searches

40% increase in online store traffic

Group 1

The Challenges

With hundreds of products that needed to be revamped on their online store and category descriptions that needed revamping as a result, our client lacked the internal resources to tackle a task of this magnitude.


With a team of native English speaking writers who are experienced in writing SEO-optimised eCommerce content, Goodman Lantern was perfect for the job.

Goodman Lantern’s Solution

Selecting from our pool of writers with eCommerce and retail experience, we built a team that would be well-suited to tackling this task. Over the course of 3 months, we optimised over 500 product and category descriptions. 


The content we developed was perfectly suited to the platform, bearing in mind character limits, structural elements, and persuasive language choices.

Group 7

Results, Return on Investment and Future Plans

Over a 3-month period, we worked closely with the client to deliver eCommerce content that was perfectly suited to its purpose. With a turnaround time that was 3 x faster than our competitors and cost savings of 50%, the client is pleased to be continuing work on similar projects with us.

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