Originally published July 14, 2020 , updated on July 29, 2021
A well-known global manufacturer of power tools approached Goodman Lantern’s team to assist with optimising product descriptions for their online store.
SEO-optimised product descriptions for power equipment company increase traffic by 40%
Founded in the United States, our client is a manufacturer of top-end power tools, including chainsaws, trimmers, and other handheld equipment. They needed assistance with the SEO-optimisation of one of their online stores.
Over 500 product and category descriptions were re-written by our team.
During the first year of their partnership with us, we helped them achieve the following
40% increase in online store traffic
With hundreds of products that needed to be revamped on their online store and category descriptions that needed revamping as a result, our client lacked the internal resources to tackle a task of this magnitude.
With a team of native English speaking writers who are experienced in writing SEO-optimised eCommerce content, Goodman Lantern was perfect for the job.
Goodman Lantern’s Solution
Selecting from our pool of writers with eCommerce and retail experience, we built a team that would be well-suited to tackling this task. Over the course of 3 months, we optimised over 500 product and category descriptions.
The content we developed was perfectly suited to the platform, bearing in mind character limits, structural elements, and persuasive language choices.
Results, Return on Investment and Future Plans
Over a 3-month period, we worked closely with the client to deliver eCommerce content that was perfectly suited to its purpose. With a turnaround time that was 3 x faster than our competitors and cost savings of 50%, the client is pleased to be continuing work on similar projects with us.
Read Some More Case Studies
World Class BPO
A global outsourcing leader with a workforce of over 1000 professionals reached out to Goodman Lantern to assist with top-tier content development services.
B2B Security Firm
A Texas-based security firm reached out to Goodman Lantern for help with
content writing services to re-establish their brand voice and boost website traffic.
Staffing & Recruiting Firm
A prominent recruitment agency reached out to Goodman Lantern for assistance with a consistent stream of white paper content.