Originally published July 13, 2020 , updated on July 29, 2021

World Class BPO

A global outsourcing leader with a workforce of over 1000 professionals reached out to Goodman Lantern to assist with top-tier content development services.

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Customised Content Writing Solutions Secure Outsourcing Provider’s First Place Keyword Ranking

Executive Summary

Headquartered in India, and with offices in the United Kingdom and United States, our customer is a global outsourcing services company with customer in 46 countries around the globe.

Offering varied solutions in IT, Business Consulting, and Outsourcing Services, they approached Goodman Lantern to assist with their content marketing efforts.

They required our teams to deliver 20 – 30 unique samples of copy per month.

This project is ongoing and over the last five years we have helped them achieve the following:


81% growth in the number of popularly searched-for keywords.


First place ranking for most of the business’s search terms.


Steady growth which has been mostly unaffected by Google algorithm changes.

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The Challenges

Without the internal resources to develop large batches of well-written, well-researched content, our client struggled to develop enough top tier content to begin ranking for their chosen keywords including digital assistant and data entry skills.

Sourcing native English writers who could handle the workload (while remaining affordable) proved to be another insurmountable hurdle, which greatly affected the quality of the client’s own outputs.

Goodman Lantern’s Solution

Selecting from our pool of highly qualified, experienced writers and analysts, Goodman Lantern assembled a team that would be dedicated to the client’s project.

By developing a combination of blog posts, SEO-optimised service pages, articles, and case studies, we helped the client climb Google’s search ranks steadily over a 5-year period.

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Results, Return on Investment and Future Plans

With the various algorithm changes implemented by Google over the last five years, many businesses have been taken off of the Search Engine Results Page (SERP) entirely. With 60+ hours of dedicated content writing services provided by our team each month, our client has not only managed to stay on the SERP but have continued a steady climb to the top.

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Need our teams to help you craft SEO-optimised copy that’ll get you noticed?

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