Monthly Business Content Services Provide Business Research Platform With 70% Increase in Online Traffic
Executive Summary
Headquartered in the United States, our client has developed a research platform that allows users to discover the litigation track record of individuals and companies.
They needed assistance with creating pillar content for their content marketing efforts, and reached out to our team for advice
During the first year
of their partnership with us, we
helped them achieve the following
60% growth
in the number of popularly searched-for keywords.
70% increase
in website traffic
2 x more
interaction on social media.
The Challenges
Our client's internal team, while proficient in product development and client services, lacked the resources to create impactful thought leadership content. Their goal of establishing industry leadership was hindered by insufficient capacity to produce white papers and blogs in-house.
This situation called for a solution that would enable them to develop authoritative content without diverting focus from their core business operations and client relationships.
Goodman Lantern’s
Solution
Leveraging our extensive content writing services, Goodman Lantern assembled a dedicated team from our pool of highly qualified, experienced writers and analysts. For this client's project, our Content Writing Services team comprised one researcher, two writers, and an editor.
The team's primary objective was to deliver comprehensive content writing services, including the creation of six long-form blog posts, each exceeding 1000 words, and one detailed white paper per month. Our white paper writing expertise was particularly crucial in producing these in-depth, 10-15 page documents that showcased the client's industry knowledge.
This tailored approach to content writing and white paper writing ensured the client consistently received high-quality, authoritative content, supporting their thought leadership goals without straining their internal resources.
Results, Return on Investment and Future Plans
Our blog writing services, delivering 37 hours of dedicated work monthly, significantly boosted the client's website traffic and social media engagement.
Our services outperformed competitors with turnaround times three times faster and a cost savings of 50%. This efficiency and quality in our blog writing services have led to high client satisfaction, demonstrating the tangible benefits of professional content creation.
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Contact Us
"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager