Originally published June 1, 2022 , updated on July 30, 2024

Your brand’s online reputation is a key factor that determines revenue. Consumers research several choices before making a purchase. 93% of consumers will look through reviews to discover what other people thought about your products. Google has made it easy for people to see what others say about your brand, making it easier for them to hear about issues. 

No business is perfect, and you will get the occasional one-star review. However, consumers can demand a product or service as close to perfection as they desire. A competitor may have fewer one-star reviews or negative commentary. Consumers may gravitate toward a company with better reviews even if you have better products or services.

A professional content writing service can bridge the gap and strengthen your brand’s reputation. This content can also increase your brand’s visibility, leading to more sales. Companies frequently make investments that improve productivity and increase earnings. We’ll share how an SEO content writing agency can enhance your online reputation and increase sales.

An SEO Content Writing Services Company Produces Helpful Content

People don’t read articles because they like looking at words on a screen. They want to learn something new or get entertained. Consumers seeking information will have questions, some of which will directly tie into your product or service.

Effectively answering someone’s question makes you more trustworthy. If you successfully answer a question the first time, prospects will feel more confident asking you another question. As you correctly answer each question, consumers will become more comfortable reading your website copy and checking out your offer. 

We feel more confident when an accountant can answer our tax-related questions or when a personal trainer seems to know the right exercise routine for our objectives. Customers gain that same kind of confidence when they read helpful articles on your website. 

An SEO content writing agency can provide you with those articles. Experienced writers know how to simplify complex ideas and make them easier for people to understand. SEO writers do keyword research and review forums to see what questions your prospects currently ask. They’ll come up with content ideas, adjust to your feedback, and create copy your prospects will love.

An SEO Content Writing Agency Strengthens Your Social Proof

Consumers feel more confident buying from established businesses. They will check your social media accounts and read blog comments. Audience interactions and social media growth strengthen your company’s social proof. An SEO content writing agency provides you with blog posts to achieve both objectives. 

Publishing more articles helps you show up in front of your audience more often. Visitors will feel more comfortable engaging with your brand and leaving comments as you continue showing up. Website content writing services can include prompts that encourage people to leave comments at the end of your articles. 

Consistently Publishing New Content Increases Brand Awareness

Creating new content isn’t the only way to gain social proof. However, consistently publishing blog posts has many advantages, including brand awareness. Search engines index each article you publish, expanding your pool of prospects. 

More blog posts also provide you with more social media material. Brands shouldn’t post on social media just for the sake of it. Each post should build trust, educate followers about your industry, and welcome them to another part of your digital ecosystem. Your company can promote each blog post when it gets published. You can also set up an evergreen strategy to continue promoting relevant pieces you published years ago. 

Keeping up with social media activity can get overwhelming when writing an article is hard enough. The best SEO content writing agency will also take care of social media updates. You won’t have to worry about creating tweets, LinkedIn posts, and Instagram stories. The website content writing services produce the articles and share them across your platforms. 

Consistency is vital for any marketing strategy. Inconsistency can make your brand look less appealing to consumers. A lack of time stops many business owners from crafting and implementing successful marketing strategies. An SEO content writing company can consistently post new content on your behalf, leading to more visibility and a heightened online reputation.

Higher Search Engine Rankings Demonstrate Authority

Millions of businesses compete for the first page of Google. This first page is the holy grail of visibility. 75% of searchers only stay on the first page and don’t bother visiting Page 2. Getting listed on the 5th page makes discovery even less likely. 

It’s no secret that a high Google ranking will increase blog traffic. However, this high ranking also strengthens your online reputation. Google has been around for over 20 years, and many users have come to trust the search engine’s recommendations. A top ranking in Google instantly gives your brand authority because of Google’s impact on the customer journey.

A favourable Google ranking is similar to a friend’s recommendation. When your friend recommends a product or service, you’ll pay more attention. Some prospects become customers overnight because of what a friend says about your company. Ranking above competitors produces a similar effect from a visibility standpoint. Prospects will believe your website and brand must be impressive to rank above the competition. They are more likely to click the link and gain respect for your brand. 

You won’t convert all of these people into customers. Some will scroll for a few seconds before looking for another article. However, you create a strong first impression by showing up on the first page for your keywords. Great content will strengthen the first impression and encourage visitors to return for more. 

An SEO content writing services company can create that impact for your brand. These companies help you rank for optimal keywords based on your offer and search intent. The experts will use SEO tools to find the best keywords with strong demand and low competition. They will analyse the competition to determine how to make your pieces stand out and gain traction.

Capitalise on User-Generated Content

We’ve talked about reviews a few times. Getting reviews will help your brand, and an agency can help you land more of them. Their writers can incorporate calls to action, enticing people to leave a review based on their experience. You can also send an email follow-up to customers after providing your services.

Reviews are user-generated content. Other people took the time to share what they think about you and your company. Many business owners don’t do anything beyond asking for a review. Content marketing writing services integrate reviews into your posts. 5-star reviews show off how your brand is awesome. You should incorporate user-generated content into your articles.

An SEO writing agency won’t stop with reviews. They’ll compile social media posts where people talk about your brand. Embedding these social media posts into your articles creates a more dynamic experience for your readers. These embedded posts are social proof, demonstrating people talking about your brand online.

Segmented Content Creates a Personalised Experience

User-generated content shows what other people say about your brand. This web copy builds social proof, but prospects ultimately care about their experience on your website. Customers have come to expect personalised experiences. Every Amazon listing has product recommendations based on your purchase history and the product you’re viewing. 

An SEO content writing agency creates a personalised experience for website visitors. They strategise blog post ideas and create several categories. If you have a home improvement business, you’ll attract visitors with many goals. Some visitors will want to improve their kitchens, while others want help with their bathrooms.

Segmenting kitchen improvement and bathroom improvement articles helps your visitors get more of what they want. They don’t have to scroll through several blog posts before finding the one that matches their needs. Weaving internal links in your articles will provide readers with relevant pathways to additional insights. 

Some agencies don’t stop with blog posts. They also help you write email copy and segment your email subscribers. Sending the same email blast to each subscriber doesn’t make them feel important. Personalised newsletters only provide subscribers with the pieces they want.

A new subscriber interested in kitchen improvements should only receive information about kitchen improvements. You can include a call-to-action at the end of your article, encouraging people to subscribe to a specific newsletter. This segmented communication helps with conversions by providing customers with more of what they want. 

This segmentation strategy will also improve your brand’s reputation. Think back to the last time you received the perfect gift. You may have felt this gift came from the heart instead of a rushed effort to provide something deemed “good enough”. Consumers appreciate it when brands share content they want instead of wasting their time with irrelevant articles.

Influencer Marketing Accelerates Trust

Segmentation helps you strengthen relationships with people who find your website, but how can you get more traffic? Search engine optimisation and social media help, but many businesses overlook influencer marketing. 

Some brands partner with influencers to increase their reach. Companies work out an arrangement where they’ll pay the influence or offer free products in exchange for posts. Some agencies give influencers free products with zero expectations. This strategy turns some influencers into brand advocates who happily promote your product even if you don’t pay them. 

Regardless of which path you take, influencer marketing accelerates trust. Your company can piggyback on the trust influencers have built with their audiences. Their social media posts already get attention from their audiences. 

When most people think of influencer marketing for the first time, they think of sponsorships with famous celebrities. While these partnerships can provide significant traction, celebrities offer high prices for their posts. These individuals are also more difficult to access. Brands can get great results by building relationships with micro-influencers. These influencers have between 1,000 and 100,000 followers. They don’t get asked about sponsorship opportunities as often, making communication much easier and prices more affordable.

Micro-influencers may not have the most followers, but their audiences engage with their posts. If micro-influencers say great things about your brand and encourage their followers to check it out, some will visit your website. Micro-influencers are plentiful. You can find them on any social network, but you should focus on social networks that your customers use. Micro-influencers also help grow your social media audience. You can ask micro-influencers to tag you in their posts, helping their followers find your social media accounts. These posts also provide user-generated content for future articles.

Website Content Writing Services Create Guest Posts

Guest posts provide several benefits that translate into more sales. Like influencer marketing, guest blogging lets you leverage the trust someone else built with their audience. Each guest post publication is social proof you can showcase on your website. This social proof will boost your brand’s online reputation.

Guest posts also help with SEO. You’ll get a valuable backlink pointing back to your website. The guest post can also rank well on search engines and introduce more people to your brand. While this guest post will lead to the guest blog owner’s site, some readers will click on your link and visit your website. 

Get Help With Your Online Reputation and Increase Your Sales

It’s easy to see how content can help your business. Creating articles leads to more visibility and social proof. You can optimise articles to get search engine traffic and speak to the prospect. However, most businesses don’t have enough time to produce articles consistently. Companies may not know the best practices to get the best results from their copy.

These companies would benefit from investing in a professional content writing service. These services remove the learning curve and lead prospects to your business. Goodman Lantern helps businesses get more customers and improve their online reputations with compelling articles. We have helped companies like TikTok, Pearson, and Softbank reach more people with effective copy. We would love to help your company grow. 

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