Originally published May 21, 2022 , updated on July 30, 2024

No matter the size of the business you run, getting the right message to the right people at the right time is crucial for successful marketing. When you are the owner of a business, it can be easy to think that you can have a finger in every pie. You likely run most aspects, from accounts to client interaction to product development and more. Many business owners also have a hand in marketing or the final say in marketing decisions. However, if you’ve ever wondered if you should be writing all the copy for your business too, we’re here to explain why you should rather consider investing in ad copywriters.

Spreading yourself too thin is never a good idea. Your content is the first thing your prospects engage with, and it’s the last thing that you should take lightly. Hiring an ad copywriter is a surefire way to give your content marketing a boost and the professional touch it needs to look better than your competitors. 

This isn’t to say that you can’t have creative input into the message you want to deliver. It’s just a way of guaranteeing that your business works with a team to deliver expert ad copywriting. Here’s why this could be one of the best marketing investments you could possibly make. 

What Do Ad Copywriters Do?

Writing is a craft that takes several years to perfect, but writing ads takes decades of experience. Delivering choppy copy that’s packed with commercial impact is a rare skill to come across. But it’s essential to businesses because it’s exactly what sets you apart from your competitors.

Using a custom ad copywriting service helps your business look more professional and you’ll receive better results faster. This is through no fault of your own. You have a business to tend to, right? You have a lot that might consistently break your focus and slow your writing process. 

Ad copywriters will likely create copy for your business in a fraction of the time it might take you. For content marketing to be successful, you need to be releasing entertaining and engaging copy often. You can read more on what consistent content can do for your business here. You also need to be releasing the right style for the platform. TV ads, radio ads, magazine headlines, Google ads and others all require a unique approach.

Get other things on your to-do list done and let expert ads copywriters save you time. Let’s explore how you’ll gain time and a host of other benefits from using these services. 

Get on the Same Level as Your Customers 

No matter the type of business you run you need to have a certain level of expertise within your industry to be the best. And we can bet that you do consider yourself great at your niche. If you didn’t, why would you be in the industry? However, being the expert at what you do doesn’t always make you the expert at explaining or marketing what you do. 

Now, this is certainly not an insult. Sometimes you can be so good at what you do that your job might come naturally to you. Explaining what this is to someone else might seem simple to you as you discuss terms you deal with every day. But to the average consumer out there, your industry might be complex and technical. 

Crafting content that is clear and easy for your customer to understand is best left to a custom ad copywriting service. Just think of trying to explain your business in a tv advert. You might write a script that is overly technical. An ad copywriter will create something memorable, easy to understand, and choppy enough to be remembered in the least amount of time.

While your view might be business-focussed, the view of the copywriter will aim to be more customer-centric, showcasing how your product will solve their pain points. Copy that consumers can relate to and that addresses their needs and wants in a language they can understand is more likely to drive traffic and sales your way. 

Leave Grammar, Style, and Punctuation to the Professionals

Nobody is born with a natural ability to understand all the grammar and punctuation rules out there. It takes years to learn grammar correctly. But when grammatical errors and typos start showing up in your content, it can damage your brand reputation and make your services look unprofessional, no matter the industry you are in. 

Leave the writing to ads copywriters for best results. With a writing skillset that focuses on delivering proofread and well-edited work, you can rest assured your customers will be reading quality writing. The fewer mistakes in your content, the better your brand looks

Plus, style is something that counts when it comes to advertising. Ad copywriters use a unique style for headlines, billboards, tv ads and radio scripts, and more. It’s all about conveying your message in a punchy, information-packed format. For this reason, well-written content instils confidence in your brand and brings along credibility. 

Get the Best Practice for the Platform

Content can come in many shapes and sizes. It can also feature on an array of platforms. Do you understand how best to write for a Facebook advert? Do you know how many words should be in a catchy 30-second TV ad? If you don’t, we can comprehend why. With so many different ways to publish your brand message out there today, it can be difficult to keep up. 

Ad copywriters bring with them a host of experience in writing for different platforms. For example, you might need something eye-catching for a magazine advert. A thought-provoking headline and byline will need to convey your message in 20 words or less. It’s a true skill that the experts have mastered. 

Perhaps you need copy that is written for a specific media outlet. In this case, using press release copywriting services would be ideal. These writers understand exactly the format to write succinct, yet descript press releases that will be viewed as credible by media houses. 

Get value for money and get the variety in writing style you need when you use a content writing agency. 

Focus on your business and minimise your marketing stress

Don’t sweat the small stuff when it comes to your content marketing. Instead, focus on your business operations and let the writers make your brand look great. Ensure your product launches, sales campaigns, and marketing efforts are a success with professional content marketing. It’s a powerful investment that will be well worth it. 

An experienced ad copywriter that knows what they are doing can make any brand sound exciting. We’re talking selling ice to an Eskimo kind of exciting. Custom ads copywriting services like Goodman Lantern will ensure content is engaging and interesting to your target audience. Let us build up your reputation and drives sales with our superb ad copywriters.

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