Originally published November 6, 2022 , updated on July 18, 2024

According to a 2022 report by Hubspot, every $1 spent on email newsletters garners an impressive ROI of $36. It’s no surprise, then, that newsletter writing services are one of the most effective ways businesses can meet their growth targets. The best business newsletter writing services can grow your client base and nurture your current audience. 

When opting to use newsletter writing services for your business, it’s key that they’re relevant, attention-grabbing, and engaging. Working alongside a reputable agency is a surefire way to get this right. In this blog post, we’ll explore all the benefits this content form has to offer when it comes to scaling your SaaS business.

The Market Is Disruptive

In the last few years, we’ve witnessed market changes that can only be described as ‘disruptive.’ Another disruptive part of the modern economy? Long-term products offered by the subscription model. This is evidence of a wider cultural shift: A movement from once-off purchases and ownership to long-term investments and a more ‘relationship-based’ product model. It’s an incredibly exciting movement, and when adapted to, can make for a successful product and a strong and reputable brand.

Let’s look at some stats to get an idea.

According to Forbes, just last year, 81% of homes in the UK had one type of subscription, compared to 65% in 2020. The average American now has four subscriptions. It’s safe to say that there’s a reasonable (and growing) demand for SaaS products. And with all the benefits this product type has to offer, we can’t say we’re surprised.

Competition Is Rife

You probably already understand that with popularity comes competition. This means that SaaS product providers’ pain points are client retention amidst steep competition. Keeping your product cutting-edge with a communication strategy to match is essential to stay ahead in the game.

This is why great email newsletter designs are the perfect part of your marketing plan. Surprisingly, the subscription economy and marketing emails have more in common than you might think. You ‘subscribe’ to your newsletters, just like you subscribe to your SaaS product. And like SaaS products, mailer campaigns are convenient and personalised. This makes them the perfect marketing pair. 

At the end of the day, the best business newsletter writing services keep your product competitive in a fluctuating market. But only when slotted seamlessly into your wider marketing strategy, serving as a content stronghold or content base.

Let’s tuck into some of the reasons newsletters are so effective.

The Segmentation Superpower

First off, the best business newsletter writing services create mailers that can be segmented and personalised according to your buyer profiles. For example, customers at the beginning of the sales funnel can craft mails that meet their unique needs. They can also be directed to the part of your website that puts them in touch with a salesperson or product purchase directly.

New clients can get follow-up mails, sealing the deal and ensuring they maximise the use of their subscription. This means they can experience the full value of what your product has to offer. Of course, long-term clients can be targeted as well. They can receive mails that reinstate the value you offer while being updated on the latest product features and any company news.

We’ll reiterate that the subscription economy taps into a new cultural trend. I.e., renting and investing in long-term products over once-off purchases and customer ownership. This changes businesses’ relationships with their clients substantially. It means that on top of garnering new leads, SaaS businesses must nurture their current client base, too.

A great way to do this is by incorporating powerful email newsletter designs into your wider content marketing strategy. Newsletter writing services for your business can give you the competitive edge you’ve been looking for.

Personalisation Performs

Let’s look at another interesting cultural shift: The value of personalisation. In a globalised online market, there are so many options to choose from. This means that your client needs to feel connected to your company to stop them from getting snatched up by your competitor. 

The beauty of newsletter writing services for your business lies in two things.

1) The fact that it’s delivered right into your customers’ or prospects’ inboxes.

2) Its versatile segmentation options.

The best newsletter writing services for business offer segmentation strategies. This means that emails can be split to cater to different target audiences. They’ll be segmented according to a particular buying profile or according to where the client sits in the sales funnel. This way, businesses can tailor their messaging to resonate with their reader, maximising the newsletter’s effect.

Meaningful Metrics

The best business newsletter writing services also offer powerful metrics. Newsletter writing services for businesses have clever ways to track and view success rates. On the other hand, traditional marketing strategies can’t be tracked as accurately. For example, it’s difficult to get an idea as to how many people noticed your company billboard. This isn’t the case when using newsletter writing services for your business.

Why? Well, email opening and click-through rates can be tracked. This means that the client can get a clear picture of how well their marketing strategy is performing and where they need to change.

In a fluid market, up-to-date, in-depth data on your customer is power. It means products and their branding can be updated according to the latest needs. It also means you can change and update your marketing strategy according to what resonates with your audience and what doesn’t. 

Next, you can use this feedback to uplift and upgrade your wider communication strategy – keeping your brand messaging as effective and in-tune as ever.

Let’s look at some other reasons why the subscription model is so popular and the role email newsletter designs play when promoting a subscription-based product.

Convenience as a Competitive Advantage

The subscription economy is convenient.

After having to isolate during the pandemic, the shift to remote and hybrid working models soared. Nowadays, convenience has become a business and customer imperative. And a subscription-based model offers this, which is one of the reasons why it’s so successful. It simply updates or renews the product at a pre-selected date. This means your client doesn’t have to expend extra energy or take the time to re-subscribe.

The subscription-based model also offers great value for money. Being able to pay over extended periods or opt-out whenever money is tight offers users security and gives them control. In uncertain times, this makes sense. However, remember that your product needs to stay relevant and consistently offer value.

Professional email newsletter designs reinstate that value. And since they provide a meaningful feedback loop of information, the information they share is highly relevant and targeted and, therefore, useful.

An Email Newsletter Design That’ll Make Your Business Shine

On top of communicating your product using design services, SaaS businesses must continuously evolve and update their product model. These updates are based on a couple of factors: the constant updating of software and technology available; and the shifting customer needs and expectations.

Again, effective email newsletter designs can keep your business in touch with your audience, understanding where they’re at and what they like.

Bid Farewell to Website Traffic Woes

Newsletter writing services for business echo subscription services. Both are convenient. They’re also intimate – popping right into your client’s inbox. And they’re targeted. Thus, they’re more relevant and more likely to be successful. Mailers are also more likely to direct traffic to your website. Increased traffic strengthens your website’s rating online and increases your chances of scaling.

More eyes on your site equate to more buyers. Or at least more interested buyers. And like we said, according to where your prospect is in the sales funnel, you can follow up with a mail to gently nudge them in the right direction – that is, towards your product. 

Maintain A Great Client-Company Connection

Newsletter writing services for your business, like the subscription model, denotes a kind of relationship. It’s long-term and reciprocated. You offer your customers consistent value; they remunerate you with their money, support, and engagement. But the relationship is transactional, and it will only last as long as users stay engaged. The best way to keep them engaged is through a high-quality product, and the second-best way is through persuasive messaging. 

A connected clientele will happily open your company mail and enjoy getting information on your latest news. A disconnected client might see your mailers as invasive, so we’d recommend ensuring that you know your audience base and how to speak to them. The best business newsletter writing services will ensure that this is always the case.

By getting professional email writers to craft your newsletters, you avoid tarnishing your brand name by sending out mailers to the wrong clients, or mailers that don’t engage them. More often than not, the solution entails working with a reputable content marketing agency. It’s a solid way to side-step that spam folder.

Mailers Are Modern

Let’s talk about the power of mails in general. The working class spends approximately 28% of all their working hours checking their email inbox. Businesses that target other businesses can leverage this. When someone is in ‘work mode,’ they’re more likely to enjoy fresh and interesting content. They’re also more likely to take action right away.

Mailers are also one of the oldest content forms, seemingly swept aside for ‘newer’ content marketing strategies. These include webinars, video campaigns, and social media posts. But, using newsletter writing services for your business is more than relevant. These mailers just need to be modernised.

According to HubSpot, up to 77% of markets have seen an increase in email engagement over the last year. HubSpot also highlights that smartphone users prefer to receive brand communications via mail. The take-home? Newsletters and mailers, as a versatile content form, are here to stay.

SaaS Business Newsletters 

Newsletters and the subscription model are similar for certain reasons. They offer a shift away from a once-off product model and instead offer a long-term relationship that’s founded on shared values and feelings of connection. But, to keep making a profit sustainably, businesses must be willing to reinvent everything, from their product, to how it is marketed. 

For a business that’s looking to scale, performing this task in-house is an option. But we recommend outsourcing your mailing campaigns to a content marketing agency for more than a few reasons. 

Consider what your business as a subscription-based requires to succeed first. We’ve listed some examples below.

How Do You Keep Winning in the Subscription Economy?

• Continuously find ways to increase the overall value of what you offer.
• Prioritise and highlight convenience.
• Listen to your customers. Do this by gathering in-depth data to create hyper-personalised value propositions. According to McKinsey, 71% of customers now expect personalised interactions with companies. Those with customised solutions are also more willing to create a higher price.
• Prioritise promoting client loyalty.
• Remember that reinvention requires keeping tapped into your customer-based and changing social trends.
• Overall, it helps you understand your customer to constantly reinvent your brand and product – giving you a competitive edge.

The best business newsletter writing services can do all of the above. Mailers keep your clients connected to your brand. They reinstate your mission and the value you offer. In-depth performance metrics allow you to really understand your client’s evolving wants and needs. 

Newsletter writing services for business craft content that promotes customer loyalty and enhances client retention rates. This, in turn, increases profits by ticking three key boxes. 

1) You’re guaranteed a return on investment. 

2) You’re building your leads, and 

3) you’re growing your database. 

Benefits of Working With the Best Business Newsletter Writing Services

Email newsletter designs offer personalised messaging that’s sent right into your clients’ and prospects’ inboxes. Since staff are punished for scrolling through social media, reaching clients through mails makes sense. After all, all employees are encouraged to check their emails consistently.

The best business newsletter writing services also offer amazing segmentation capabilities and can thus be personalised. The more personalised the product, and its messaging, the more successful it will be. Remember that mailing services can target different clients according to where they are in the buyer cycle or what product they’ve subscribed to. This keeps your messaging relevant, effective, and valuable to your client base.

But, since so many emails go directly into the spam box, understanding how your audience works and how to catch their attention is crucial.

When it comes to the email newsletter design, the subject line is the most important. Next is the overall design. This is why using a reputable agency is an investment worth looking into. They’ll have a full team on deck, ready to pull your project together. They’ll also be able to slot your mailer into a wider communication strategy. 

Let’s Connect for Newsletter Writing Services

In-depth customer insights, along with effective messaging, are just some of the benefits newsletter writing services have to offer your business.

At Goodman Lantern, our globalised team offers a fresh perspective while keeping your communication professional and brand-aligned. When working with us, you’ll have access to your own project manager, a team of writers, researchers, designers, and marketers. 

The best part? They’ll be able to manage this along with your other marketing strategies so that you and your team can focus on what you do best.

Book a trial or get in touch, and our team will draw together a winning mailing plan right away.

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