Originally published June 29, 2021 , updated on September 2, 2024

“Content is king” has been a phrase that has been thrown about over and over again. Whether you are in a newsroom, a small business or a marketing team at a large company, this is something that holds true for everyone. Your customers need interesting content that will make them want to engage with your brand. 

How do you write content to attract customers, though? How can you generate ideas and ensure that you create information that adds value? There are a number of ways and a few things to keep in mind when doing so. 

1. Ensure That the Content Is Relevant

When creating pieces for your audience or desired customers, always be sure that the information is relevant. People are following you or visiting your website for a reason. Don’t put unnecessary content out there for them to see and consume. This will only make them move off and move on quickly. Instead, keep your audience interested with relevant and interesting pieces that add value. If you can’t do it yourself, you can hire some of the best content writing services to do the job for you. 

2. Do Your Research

Creating good pieces that people enjoy doesn’t just happen overnight. It requires a lot of research and some digging into what your audience wants. First, look into what comes up when you search for your business services online. What are the other search results saying, and what type of stories and articles are coming up? Then, use these results to determine your keywords and some of the topics you may want to write about. 

3. Chat to Your Audience

If you have a way of talking to your audience, use it. Make use of your Facebook account, Instagram feed, LinkedIn profile and Twitter account to ask your customers what they would like to know more about. It could be something as simple as asking them what topics they would like to see you cover in your blogs and stories. Doing a poll asking them to choose between a few topic ideas is also a great way to get more ideas. You could also just look at what the most frequently asked questions about your services are. Then, check the comments sections of your post, your articles and your inboxes for what people are asking about. You would be surprised at the topics trawling your own pages will help you with. This could easily result in top ideas and high-quality pieces. 

4. Invest in Your Content Writing Services and Team

If you really want to create snippets of information that your customers want to see, you need to invest in good content writing services. You could do it yourself, and if you are a good writer, by all means, go ahead. But if your writing is average or you simply don’t have the time, throw money into it. Hire someone or a content writing service to do the job for you so that you can focus on your own job and have one less thing to worry about. You want the best people or the best content writing company producing the information you want to put out there. This ensures high-quality content writing that people actually want to see and read. 

5. Create Different Types of Content

It can be easy to get stuck in one way of writing and producing articles or blogs. But people consume information in so many different ways these days. People read blogs, download e-magazines, follow various accounts on social media, watch videos, and so much more. So, don’t stick to one way. Yes, a written piece may be effective in certain scenarios, but you may want to consider producing an infographic or a video in other cases. Mix things up so that there are different types of content for your audience to see. 

6. Scope Out the Competition with Content Writing Services

This isn’t sneaky, this is research. Look at what your competitors are doing and what they are putting out there. Don’t only check out their website – look at their social media channels and see what they are doing there. You don’t have to copy them directly, but you can draw inspiration from them. You can put a new spin on what they do, or it could inspire you to produce a piece that is completely different. The same goes for companies that you admire that may not even be in your industry. Look at what you admire about these companies and what keeps you going back for more of their content. 

7. Stay on Top Of News and Trends

There is always a new trend and something new making headlines. Keep on top of what’s happening and see how you can create content to tie into this. This keeps your brand relevant, and it will show your audience that you are on top of the trends. Don’t just follow trends and news in your industry. Follow travel news, pop culture, entertainment and more. You never know what opportunity might present itself. For example, you might read about how one of the Kardashians built their new home right on the shoreline if you are a building company. This could offer you an opportunity to discuss what materials go into building homes that sit so close to the sea and how the saltwater affects the building materials you choose to use. 

8. Look at Your Own Analytics to Find Ideas for Content Writing Services

Many people and companies tend to forget to look at what their own data is telling them. Take a look at which stories on your website are the most popular and which social media posts your customers engage with the most. This alone will tell you so much about creating good content your customers want to see. If you’re in the business of selling a product, take a look at which products are selling the best and which aren’t selling well at all. This could give you ideas around the types of information and pieces you want to create. For example, are you a company that hires out decor for events and see that your small glass side tables get hired the most? You could consider creating content around how to style these small glass side tables for day and night events. 

Creating good content takes time. Even the top content writers and the best writing services don’t just come up with high-quality pieces at the drop of a hat. They do the research, and they put in the time. The key in all of this is research. Research your customer, their needs, what they are buying, the trends they are following and how they like to consume media. Once you know all of this, you can deliver content that they are excited about and want to see and engage with. 

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