Originally published September 17, 2021 , updated on June 17, 2024

You have most likely heard all about the benefits of content marketing and how to get started. You have probably read all about how to get started and how to effectively write content for your business. And you are pretty much sold on the idea. The only thing you need a clearer idea of now is how all these efforts help increase revenue for your business. This is a valid question to have.

You are about to put money into digital content marketing and the best content services, so you need to know how this makes you money in the end. There are many ways in which this form of marketing makes and saves you money in the short- and long term.

Below we go through the ways in which you can increase your revenue with digital content marketing.

Don’t Lose Track of Who Your Audience Is

It’s easy to lose sight of who you are targeting when you are playing in the digital space. It might sound appealing to create content that speaks to all and sundry because you think that a wider net will get you more customers. But in your niche field, it’s best to cater to your niche, captive audience.

Your content to speak to existing customer questions as well as solve the problems of your potential customers. In order to know what these questions and problems are, you need to really know your audience and stick to it. By doing this, you ensure that you are speaking to the right people with the pieces that you create. And targeting the right people gives you a better chance of making a positive sale – or sales – at the end of the day.

Drive Relevant Traffic to Your Website with Digital Content Marketing

This ties in with the above. If you know who your audience is, you know where to reach them. This means that you will have a clear idea of where your content should live in order to drive relevant traffic to your website.

If your articles, blogs or social media posts are attracting audiences who aren’t interested in making a purchase with you or using your services, you are not going to make a sale. You won’t increase revenue this way. But also, you are also wasting money, time and resources on driving irrelevant traffic to your website. This will not look on your bottom line.

Ensure that the pieces you create appeal to the right people. Research what your audience is looking for in the content that you create. Perhaps it’s useful how-to guides or a story on how much easier work would be if they used your online accounting software.

Create Brand Awareness

Use your pieces to increase your brand awareness in your market and sector. As your business becomes more known for the services that you offer, it will start to be top-of-mind for potential customers.

Imagine that you are a company that offers easy mobile payment solutions for small businesses. The more content you distribute with your brand’s name attached to it, the bigger the awareness. Of course, we don’t mean that you should do a hard sell of your products every time you write something. We mean create regular pieces that speak to the solutions that you offer. For example, you could write an article that speaks about how fewer people carry cash on them and why this is a problem for small merchants. Then, you could go into how small businesses can overcome this by using a mobile payment service.

All of these efforts increase your brand awareness, which leads to sales and revenue down the line.

Use Digital Content Marketing to Build Authority With Your Voice

Create a tone of authority and leadership around your name and brand. This is similar to the above in that it builds awareness and keeps you top of mind. But in this instance, it also makes many people and potential customers think of your business as the leaders in your field. Everyone wants to spend their money with the best  in the business.

You can create authority through different types of content pieces. This includes thought-leadership pieces, white papers, research papers and trends/tips pieces. For example, a thought leadership piece that speaks about how emerging markets are leading the charge in mobile payment adoption could do wonders for d. A trends piece on what to expect from small businesses in the coming year would also help in this regard. There are many ways in which to build authority and ensure that your business is seen as one of the best in its industry.

Create Digital Reports for Purchase

Once you’ve done the above and set yourself up as a top business in your sector, you could start charging for downloads of reports. This could be annual reports in which you deep dive into what the future of your business holds or ebooks about your industry.

Many people are willing to pay for well-written, thought-provoking pieces of content. Definitely try your hand at it if you are regarded as a leader in your field.

Follow Up on Potential Leads

If you have strong leads as a result of email newsletter sign-ups or white paper downloads, follow up on these. Anyone subscribing to or downloading your content is already interested in your business. Be sure to reach out to them and see if they would be interested in what you have to offer. There are many email marketing tactics that can convert email subscribers into paying customers. You just have to make sure your marketing team and sales team communicate so that subscribers contribute to business revenue.

According to an article on TechCrunch, for every $1 you spend on email marketing, you earn $40 in return. Be sure not to waste your email marketing efforts.

Give Digital Content Marketing an Honest Try

Don’t dive into this without giving it a good shot. If you are going to try it, then give it an honest shot. Many companies do content marketing half heartedly and without putting in a lot of effort. But by doing this, you are doing your business a disservice.

Content marketing is a cost effective way to market your business and services. It also yields a large return on investment. When done right and with the right attitude it can lead to a strong increase in revenue.

If you are unsure of how to do it yourself, use a content marketing agency and a professional content writing service. These experts will give their best to help increase sales, market share and revenue for your business.

Digital content marketing can be an excellent driver of revenue for your business. You just have to do it right.

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