Originally published September 17, 2021 , updated on September 18, 2021Reading Time: 4 minutes
Small businesses have, by definition, a small team. While bigger companies and organisations dedicate entire departments to certain aspects of the business, small businesses typically have fewer resources. They often have individuals who wear many hats due to the size of their team. This usually means that some business elements take a backseat to more important tasks.
More often than not, content writing is one of those tasks that gets overlooked. This is why you need content writing services.
You’re running a business and ensuring that your customers have the support they need. Your deliveries must go out on time, and your software and servers must run smoothly. It’s no surprise that it’s challenging to find time to sit and write the content your business needs.
However, if you keep putting this off, you will soon find it difficult to reach new customers or struggle to communicate with existing ones. This is why small businesses need professional content writing services.
There are a number of key benefits to making use of this service. Below we’ve listed seven reasons why your small business should use a content writer.
It’s a Cost-Effective Way of Marketing
With small businesses come smaller budgets. There’s not always money in the budget for additional spending, especially for advertising, marketing and public relations. As a result, companies have had to look for innovative and pocket-friendly ways to market their business and brands. This is where content marketing really shines through.
Content marketing has been proven to be more cost-effective than traditional advertising and marketing. There is also a higher return on investment in this space.
Using a professional content agency to write copy for various platforms will be cheaper than hiring an ad agency. It’s also cheaper to distribute your content than it is to distribute and place ads. For small businesses, this can be a very effective and easy-on-the-pocket marketing tool.
Content Writing Services Will Create a Uniform Voice for Your Company
Using one writer or agency to create your pieces will ensure that your brand voice remains the same. In fact, a professional service will go through the process of outlining what your brand voice is or should be. They will keep all content in line with this voice.
When you use a content writing service, they will ensure that you sound the same no matter where you use your content. If you’re a fun, relaxed company, your content will sound that way. This includes blog posts, social media posts or newsletter copy. Eventually, your customers will become with your brand voice.
It Takes One Thing off Your Plate
As we mentioned above, you probably don’t have the time to write yourself. Perhaps your smaller team is unable to find time to do this either. Adding writing to your list of things to do will mean more stress and less time to spend on your priority tasks. With this, you also run the risk of doing your tasks – including writing – half heartedly in order to get it over with.
Using a service means one less thing to worry about. You can, of course, have an overseeing eye on things to ensure that it’s what you want, but you won’t have to be involved in the actual writing. All you have to do is agree to the content topic and then sign it off once it is delivered.
Professional Content Writing Services Will Know About SEO
If your pieces are going to live online in blog or article form, it needs to be optimised to get found by Google and other search engines. If your business is creating subscription software for graphic designers, the chances are that you know little to nothing about search engine optimisation (SEO). But professional writers will know all about this.
They should be familiar with new rules and tips for the best way to optimise a piece of content. They will even know how to do keyword research. It’s best to leave this in their capable hands if you want to rank high in search results.
Content Is Their Area of Expertise
Imagine you are an internet service provider. Customers would come to you if they needed to set up their home or business with WiFi or fibre. Many wouldn’t attempt to set this up themselves. It’s the same with content. Why would you try to do it yourself when professional services are available to you?
Content is their area of expertise, and writers will ground running from the start. Not only that, but they can get it done quicker than you would and with fewer corrections in between.
It Ensures a Regular Flow of Information for Your Business to Your Audience
If you take on this task yourself, you will probably only write one or two pieces per month – if at all. This means you leave your audience and potential customers waiting for information that they might desperately need.
A writer will work on a schedule. They will create a content calendar that guarantees pieces on a regular basis. This ensures that your audience always has access to the latest information you want to share with them.
Professional Writers Make You Look Impressive
With a paid-for service, you are assured a high standard of writing. All of this is done in your voice and the voice of your business. Clean and professional copy makes you look good. Not only that, but a good writer can position you as a thought-leader in your industry. They can write with professionalism and put an authoritative spin on your copy.
Writers do the research and leg work needed to create pieces that are well-written. They are able to create articles, blogs or white papers that speak your language in clear manner.
Content writing services can make a huge difference. It can add time to your day while also creating a bigger brand presence through blogs, social media, brochures, white papers and more.
If you’re not yet making use of any experienced writing services, what are you waiting for?