Originally published January 19, 2023 , updated on July 11, 2024

With the rise of digital marketing, businesses need to invest in various content forms to stay relevant. Having an attractive website, sharing regular blogs, and maintaining a strong social media presence seem like basic requirements all brands must fulfil. But if all their competitors are doing the same thing, brands might branch out into email campaigns, whitepapers, podcasts, and other creative mediums to gain a competitive advantage. 

This is a tall order to fill for most businesses. Trying to manage multiple communication channels often adds undue burden on internal marketing teams. An overworked team is likely to create sub-par copy, which will not help businesses reach their marketing targets. So, more and more businesses are turning to professional ghostwriting services to help them increase their reach, build a better online presence, and grow their business. 

Ghostwriting is a great way to create content quickly and efficiently and can provide a valuable boost to any business. In this article, we’ll look at what ghostwriting is as well as the different types of ghostwriting services available. We’ll explore the process of ghostwriting for businesses and how professional ghostwriting services can help businesses achieve success. We’ll also provide some tips for effective ghostwriting, how to choose the best ghostwriting service, and advice for working with professional ghostwriters.

What is Ghostwriting?

Ghostwriting is the practice of writing content for a client under their authorship. It is a great way for businesses to generate marketing materials quickly and efficiently. Ghostwriting is most commonly used for blog posts and articles, but companies can also use ghostwriting for other types of content, such as eBooks, whitepapers, and websites.

The ghostwriter is usually hired to write copy on behalf of the client and is not credited as the author. The client can then use the materials however they wish.

There are many benefits to using a ghostwriter. It can save time and money, as the client doesn’t have to hire a full-time writer and, therefore, can outsource the work to a professional ghostwriter. It also ensures a consistent level of quality and can help maintain a professional image.

Different Types of Ghostwriting for Businesses

There are several different types of professional ghostwriting services available. The type of service a business chooses will surely depend on its needs and goals. Here are the most common types of ghostwriting services:

• Blog Posts and Articles: This is the most popular category. It involves creating copy for blogs and other online publications.
• eBook Writing: This entails creating an eBook or other digital book that can be sold or given away as a promotional tool.
• Whitepapers: Whitepapers are longer, in-depth documents that provide detailed information about a particular topic.  Businesses often use them to showcase their expertise and build credibility.
• Website Copy: This involves creating copy for websites, such as web copy, landing pages, product descriptions, and other online content.

How Can Professional Ghostwriting Services Help Boost Business Growth

Ghostwriting for business is chiefly an invaluable service for companies who want to create quality, professional copy without doing all the work themselves. Professional ghostwriting services can be a great way to boost business growth. Here are just a few of the ways it can help:

1. Increased Visibility

Ghostwriting is an effective way for businesses to improve their brand visibility. By having professional ghostwriting services create content, businesses can quickly boost their reach and establish themselves as an authority in their industry. Ghostwritten materials, such as blog posts and articles, can help build a brand’s reputation and establish connections with potential customers. By providing informative and engaging copy, businesses can demonstrate their expertise and establish trust with their audience. This is especially important for businesses in competitive industries, as it helps them stand out from their competitors. 

Additionally, ghostwritten content can be used to generate leads, as other web pages can create links to it and direct readers to the business’s website. As previously mentioned, ghostwriting can also be used to create other forms of media, such as books, e-books and podcasts, which extend the company’s reach. It also assures businesses that their marketing materials are of high quality and are produced quickly. This makes ghostwriting a useful asset in any brand visibility campaign.  

2. Higher SEO Rankings

Besides compelling copy, digital content needs to be optimised for search engines to be seen.  Search engine optimisation (SEO) is a series of tactics that help web pages rank higher in search results pages. The higher a page ranks, the more likely a user will visit it. Professional ghostwriters with a good grasp of SEO techniques can create web pages that search engines will prioritise.

3. Improved Brand Awareness: 

Ghostwriting services for businesses can help build a positive brand image and boost brand awareness. With entire teams dedicated to this goal, professional ghostwriting services research target audiences, competitors, and industry trends. They build a knowledge base to create a brand strategy to help businesses navigate the marketing landscape and connect effectively with their potential customers. 

A great ghostwriter also has an ear for language and knows how to craft a sentence that’s both engaging and on-brand. The goal is to create copy that looks and sounds like it could have been written by the company, giving it an authentic and reliable voice. With the right ghostwriter, businesses can create content that not only resonates with their audience, but also reflects their brand in the best possible way.

4. Increased Customer Engagement: 

Professional ghostwriters take the time to study the target audience and will craft high-quality content that will best resonate with them. They can create engaging and compelling content, which can help to make a better connection with customers and increase engagement. They know how to craft copy that will encourage customers to take action, such as hitting the subscribe button or making a purchase. This strategic copy can help to attract new customers and build a loyal audience. This also leads to higher conversion rates and more revenue. 

5. Save Time and Resources

Hiring professional ghostwriting services for your business saves valuable internal time and resources. So by outsourcing research, writing, editing, and designing tasks, you can create more time for other essential projects. This can allow business leads or marketing heads the chance to streamline other business processes and also focus on business development. Ultimately, this leads to better business growth. 

The Process of Ghostwriting for Businesses

The process of ghostwriting for business is relatively straightforward. First, the client and the ghostwriter will discuss the project and the desired outcome. The ghostwriter will then research the topic and create a content writing and marketing plan. Once the plan is approved, the ghostwriter will begin writing the materials. When the deliverables are completed, the client will review it and provide feedback. The ghostwriter will then make any necessary revisions and submit the final draft. The client can then use the materials however they wish.

Elements of Effective Ghostwriting for Businesses

If you are a business head or marketing lead who might work with ghostwriters, it helps to know what good ghostwritten copy looks like. This can help you correspondingly differentiate between the different professional ghostwriting services or suggest changes to your existing ghostwriter. 

Here are some elements of effective ghostwriting copy:

Effective Ghostwriting Elements:

• Customer-focused: It is important for ghostwriters to know who the audience is and what kind of content they are looking for. This helps them create customer-focused documents that resonate with potential customers and keeps them engaged. Whether a short Instagram post or a long-form case study, copy tailored to customer preferences is likely to get better results. 
• Keyword-rich: Keywords are essential for SEO success. Quality ghostwritten copy includes relevant keywords in the text to help improve search engine rankings. The better ghostwriters are able to incorporate the keywords into the copy in an organic manner without losing the flow or meaning of the material. 
• Simple and Informative: Complex language and jargon can be off-putting. Writers that can craft simple and easy-to-understand content are an asset to the business. This is especially true today when businesses need to work hard to keep the audience’s attention. Short and crisp copy that catches the target customer’s attention while conveying all the right information is a tricky balance to achieve but something a trained ghostwriter can do. 
• Authentic to the Brand: The best professional ghostwriting services understand the importance of writing in the brand’s voice. They know how to capture the company’s unique tone and style, creating content that sounds like it came from the company itself. This means taking the time to research the brand, understand its style and preferences, and learn its mission and values. 
• Be Original: Original content makes a more memorable impact on the target audience, who come across marketing materials from many different businesses. It also ranks higher in search engines. So, it is a win-win if your ghostwriter crafts new and original copy. 

How to Choose the Best Ghostwriting Service for Your Business

Choosing the right ghostwriting service is indeed essential for success. If you are considering using professional ghostwriting services to help boost your business, here are some tips for selecting the best ghostwriting service:

• Look for Experience: It is important to look for a professional ghostwriting service with experience in the type of content you need. Make sure to read samples of their work to get an idea of the quality of their writing.
• Check References: Make sure to check references and reviews to get an idea of the quality of the service.
• Ask Questions: Don’t be afraid to ask questions to make sure you understand the process and what to expect from the service.
• Get a Quote: Get a quote from the professional ghostwriting service to ensure that you are getting a fair price.
• Trust your Instinct: In the end, go with a company you trust to do a good job recreating your brand’s voice in the content they create for you. 

Tips for Working with Professional Ghostwriters

Once you have chosen a professional ghostwriting service, here are some tips for working with them:

• Establish Clear Expectations: It is important to establish clear expectations with the ghostwriter. This includes specifying deadlines, topics, and any other details that need to be included in the content.
• Provide Detailed Instructions: Make sure to provide detailed instructions to the ghostwriter. This will help them to create content that meets your needs and expectations.
• Set a Schedule: Establish a schedule for the ghostwriter to follow. This will help them to stay on track and ensure that the content is delivered on time.
• Give Feedback: Give feedback to the ghostwriter as soon as possible. This will help them to understand what you are looking for and make any necessary revisions.

Is Hiring Ghostwriting Services for Businesses Ethical?

Using ghostwriting for your business can be a great way to get the content you need without having to write it yourself. But is it ethical? Absolutely. For one thing, ghostwriters are professionals who specialise in writing for businesses. They understand the needs of the business and can produce content that is accurate, engaging, and on-brand. They are experts at ghostwriting for business communications and can help meet diverse marketing needs. 

Professional ghostwriting services are paid for their work and compensated fairly for their time and efforts. When a business hires a ghostwriter, they aren’t taking advantage of them. They are simply outsourcing the task of writing to someone with the right experience and expertise. It’s no different than hiring a marketing expert or a web developer. Hiring a ghostwriter is a way to make sure you have the quality content you need to reach your goals without having to spend hours writing it yourself. So go ahead and hire a ghostwriter – it’s ethical and will help your business.

Let’s Connect for Professional Ghostwriting for Business Services

Looking for professional ghostwriting services? Goodman Lantern is markedly an award-winning content marketing company with an exceptional team of experienced ghostwriters. We create engaging, SEO-optimised content tailored to your company’s needs. 

So book a discovery call today to get started.

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