Originally published July 11, 2023 , updated on May 24, 2023

The world of marketing is rapidly evolving. Artificial intelligence (AI) content writing, especially, has been making waves in recent years. The latest algorithms have become capable of generating high-quality deliverables tailored to specific audiences. 

However, this has left many businesses confused about how this advanced technology works and anxious about how it impacts them. In fact, less than 50% of consumers believe they understand AI tools.

As a business owner or marketer, you surely want to stay ahead of the curve and improve your business. As AI content writing tools flood the market, it’s crucial to understand their effects in your sector. 

This blog will explore the future of AI content writing and its impact on businesses. We’ll explore the limitations of AI content writers and how human writers can help offset the drawbacks. This can help you make an informed decision on how to best use AI in your marketing strategy. 

What is Artificial Intelligence Content Writing?

Artificial Intelligence (AI) content writing tools use computer algorithms to generate text. They especially use a process known as natural language processing (NLP). It uses algorithms to teach computers to understand, interpret, and generate language. 

The algorithms analyse large amounts of data and use it to produce human-like responses correspondingly. With NLP, AI can write simple pieces like product descriptions and markedly more complex ones like legal documents. 

Several AI content writing tools are available today, each with unique features and capabilities. Some examples of popular AI tools include GPT-3, Jasper, and Article Forge. GPT-3 is a language processing tool that can generate a wide range of deliverables, including articles, essays, and even poetry. 

Jasper is an AI copywriting tool that can create compelling headlines, social media posts, and ad copy, amongst other texts. Article Forge is another tool that can create unique articles on any topic. 

Much like the diverse range of novel AI technologies, the consequences of these tools on the future of many industries are also far-reaching. Let’s dig a little bit deeper into the impact AI content writers have on businesses.  

How Will The Future of AI Content Impact Your Businesses

Artificial intelligence content writing is revolutionising how we approach marketing. AI content writers have become a sophisticated and powerful tool. The result is a new era where businesses can concurrently create highly targeted and personalised marketing campaigns at scale. 

Here are some glimpses into the future of AI content and how it will affect your business:

1. Improved Natural Language Processing

A huge advancement in artificial intelligence content writing is indeed the improvement of natural language processing (NLP) algorithms. Simply put, NLP is the ability of machines to understand and interpret human language. It has a wide range of applications, from language translation to chatbots. This surely makes it an evolving field that’ll lead to new and innovative ways of interacting with machines. 

NLP enables computers to better understand and interpret human language. This can help you automate various processes, such as customer service and data analysis. Newer NLP tools can also better comprehend the information from web pages. AI content writers can analyse audience preferences and identify sentiment and trends. Human writers can use these improvements to create text that’s better tailored to the target audience. 

Improved NLP algorithms make the future of AI content writing promising. AI content writers can automate research, outlining, and writing tasks. They can analyse vast amounts of data in seconds. This eventually enables human writers to create high-quality, engaging content in less time. 

For instance, bloggers who use AI spend about 30% less time writing a blog post. And AI can increase business productivity by 40%. Having content writers use AI to create at scale and at a faster rate is crucial in today’s fast-paced digital landscape, where sharing timely content ensures your brand stays relevant and competitive.  

2. Better Understanding of Context and Tone

Artificial intelligence content writing tools are undoubtedly getting better at understanding context and tone. This helps in two ways. First, AI can better analyse the context and tone of the web pages it reads. This, in turn, helps the algorithm write text in the desired tone and style. 

For example, if a blog needs to be convincing, AI can use persuasive language to create a more compelling piece. The right use of tone is crucial. If the tone of the final product is inappropriate or insensitive, it can negatively impact your brand’s reputation.  

The future of AI content also includes newer tools that can ensure consistency in tone and style. By analysing your business’s existing marketing materials, these tools can create text that adheres to your brand’s voice. This ensures that the AI-generated piece doesn’t diverge from your brand identity but reinforces it. 

A strong, consistent brand voice has many perks. Readers who encounter a marketing campaign with a clear voice are more likely to recognise and engage with your brand. This results in more engagement and conversion. A powerful brand voice also helps to establish your company as a thought leader in its industry, which boosts credibility and trust.

3. Ability to Generate Unique and Creative Text

Artificial intelligence content writing has faced criticism for producing generic and unoriginal text. But improved tools can now generate unique and creative material. With the help of deep learning algorithms, artificial intelligence content writing tools can find original and insightful angles to the prompts given. 

The ability to generate creative text means content writers can use AI tools to generate versatile marketing material. This can help your business diversify its marketing offerings and experiment with new formats. It can also increase your output and engagement with your audience. In this way, AI tools boost human creativity, leading to better business marketing. 

The versatility of AI content writing also helps with scalability. With AI, content writers can easily scale your brand’s marketing depending on the needs of your business. This scalability is particularly important if your business experiences seasonal fluctuations in demand or sudden spikes in traffic. 

You can use AI and content writers to effectively ramp up your marketing efforts. These tools can indeed meet these needs without incurring more costs or using more resources. This makes AI a valuable solution for businesses looking to stay nimble and adapt to changing market conditions.

4. Improved Personalisation and Customisation

Personalisation and customisation are essential to building strong customer relationships. Artificial intelligence content writing can help create highly targeted, personalised marketing material. Such pieces speak directly to the needs and interests of your target audience. 

Content writers can use AI tools to analyse user data such as search history, browsing behaviour, and social media activity. This information can help create tailored marketing campaigns to individual preferences and interests.

Personalisation shows that your brand understands the audience’s unique needs. It also reaffirms your brand’s commitment to providing relevant and valuable communication. Personalisation also increases the relevance of your brand’s message to your readers. This makes customisation essential for driving engagement and conversion. 

AI and content writers combined can help build trust and loyalty with your audience by creating messaging that resonates with readers. This can help increase sales and conversions eventually. 

Limitations of Artificial Intelligence Content Writing

As with any technology, there are limitations to what artificial intelligence content writing can achieve. While the future of AI is nearing, there are still some areas where content writers have the upper hand over AI. 

1. Limited Creativity 

While AI content writing can produce high-quality final products, it’s still limited in creativity and originality. Computers also struggle with harder linguistic problems. AI relies on existing data and patterns to create text. 

This can sometimes result in formulaic or repetitive phrases. Human content writers bring a fresh take that AI cannot match. They are better equipped to write text that explicitly engages and resonates with readers on an emotional level.

2. Lack of Emotional Intelligence 

AI content writing tools cannot understand or interpret emotions, humour, sarcasm, or irony. They lack the emotional intelligence and context that human writers possess. This can sometimes result in inappropriate or misinterpreted messaging. 

For example, an AI content writing tool may generate a seemingly humorous message. But it could come across as insensitive or offensive to some readers. Human content writers have an emotional intelligence that AI cannot replicate. 

3. Quality Control 

While AI content writing tools can quickly generate a large text volume, the quality can vary. Human oversight is still necessary to ensure the piece is accurate, relevant, and meets the brand’s standards. Content writers must review and edit the AI-generated text to ensure consistency in tone, style, and messaging.

4. Limited Scope 

AI content writing tools are currently limited to generating text-based pieces. This includes blogs, case studies, and social media posts. They cannot produce more complex materials like videos, podcasts, or interactive quizzes. This limits what businesses can create using AI content writers. They may still need to rely on human writers for more specialised or complex deliverables.

How Can Your Business Make the Most of AI Content Writing?

As artificial intelligence content writing continues to evolve and improve, the future of AI content looks promising. Better natural language processing and context recognition will lead to more accurate results. More nuanced personalisation will also make AI-generated text more relevant to audiences. As you learn to use this tool better, it will save time and improve scalability. 

You can go on to automate routine tasks, improve marketing output, and reduce costs and errors. According to a Statista survey, 66% of people say AI reduces human error. This means AI content writers can perform the heavy lifting of parsing, analysing, and dissecting enormous amounts of data. The results can free human writers to focus on more creative and specialised tasks.  

We can expect AI content writing tools to become even more sophisticated. They will gain the ability to generate text in multiple languages. These tools could then recognise and incorporate diverse perspectives and maybe even predict and adapt to changing trends and interests.

The future of AI content writing is undoubtedly exciting. You should embrace this technology to stay ahead of the competition and deliver high-quality messaging to your audience. According to Microsoft, 90% of the leading businesses have invested in AI technologies. However, only 14.6% have effectively deployed AI capabilities in their work. 

Combination of AI and Human

Incorporating AI content writing into a marketing strategy can be daunting. AI content writing tools are excellent at quickly generating large amounts of content. However, they lack the creativity and nuance that human writers bring. 

By combining AI with human creativity, you can surely produce efficient and effective content. This can certainly help your business stand out in a crowded digital landscape and run more impactful campaigns.

Content writers can use AI tools to help your business deliver better results in faster timelines. Also, it can help you identify the best use cases for the technology. They can also develop a strategy aligning with your business’s overall marketing goals. Content writers can guide you in using the best AI content writing tools and how to integrate them into the marketing process.

Connect with Goodman Lantern

Our team of skilled content writers use the latest AI technology to create marketing campaigns that engage and convert. With years of experience in the industry, we understand the importance of personalised, high-quality messaging that reflects your brand and resonates with your target audience accordingly. Book a discovery call today to learn more about our AI content writing services.

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