Originally published July 31, 2022 , updated on July 25, 2024

There are a few businesses out there that require a lot of effort in customer acquisition. Real estate agencies are one of them. A lot of work needs to be put into educating your customer, showcasing the prospective property, and telling your potential seller why they need to choose you as their representative. 

Don’t get us wrong, real estate brokers are in demand. In fact, 88% of people bought their homes recently with the help of an agent. However, the competition is stiff. You want to be the number one agency that comes to mind when people think about property. It’s all about getting the correct information to the right person and building trust with them. 

Giving customers a chance to learn about your agency without them having to commit monetarily is an amazing way to build relationships. Using eBook content development is one of the best ways you can do this. These documents are an incredible way to offer your clients something valuable for free and entice them to come back to you with more questions or to use your service. 

What Does ebook Content Development Offer a Business? 

eBook content writing services offer your business an incredible resource to your target audience. It’s a digital piece of material that can be sent to your customers or to leads to showcase your product or services.

The longer-length nature of an eBook allows your business to give your reader an in-depth view of your business. It instils confidence in your ability to solve their pain points. This corporate and professional marketing document can increase leads and bolster interest in your company.  It also offers a way for existing clients to recommend your business and services to others – giving them something tangible to establish your credibility. 

However, a professional document requires a professional touch. It’s recommended that all businesses use eBook content writing services to get the most out of this format. A content marketing agency will create this document for you with a team of writers aligned with your industry. After being professionally edited, the eBook is designed with eye-catching visuals, graphs, and images, all in line with your corporate branding. It becomes a brand-building asset that you can use for the long term. 

So, how can you apply this incredible resource to your real estate business? What would a great eBook offer you? We’ll discuss how professional eBook writers will create a document to increase leads, illustrate ideas, and showcase your expertise. 

It’s the Best Tool for Lead Generation

When customers know they are going to receive something of great value, they are more inclined to give something in return for it. This is especially true of an eBook. You can use this resource on your website or different portals as an offering to collect your prospective client’s details. In exchange for downloading the document, you can ask your reader to fill in a form with their details. Thereafter the eBook is shared – and the only cost to them would be their email address or contact number. 

These valuable documents enable you to capture the contact details of people who may want to buy or sell homes through your agency in future. It’s also an incredible way to build a marketing database to which you can send future listings. The more people in your marketing pool, the higher your chances of conversion.

Essentially, each eBook download is a foot in the door to another property sold. 

Indicate That You’re an Expert in the Real Estate Game

There are many real estate companies out there. Customers are spoilt for choice when it comes to listing a property. It takes a truly special company to be selected as a “sole mandate” agency. This is the first prize for your company. 

An eBook could become a document that sets you apart from your competitors. You can use this asset to tell your consumers about your agency and what makes it special. It’s the perfect way to communicate your values and your mission while looking like an absolute professional. This piece of content will make you look like the expert in the real estate world – helping listers choose you over your competitors. 

Prove You’re Good With Real-Life Scenarios 

Often, before listing their property with a real estate agency, many sellers like to do their homework. They look for an agency with professionalism and a proven track record of great sales. An eBook is a perfect way to showcase your accomplishments and professionalism to your audience. 

This is especially true when it comes to speaking about past sales of properties. Use your eBook to include case studies of properties and speak about how your agents handled the sales with ease and professionalism. Showing off your turnaround rate will convince a lister to choose your real estate agency. Better yet, you could even display examples where you got your seller more than their asking price!

This document can also show the services you offer your sellers. For example, if you offer professional photography of properties, this is the place to brag about it. If you have a social media and online strategy for each listing, mention this. A seller wants to know that their house is going to be portrayed in the best possible light to as many people as possible. 

Drive Traffic to Existing Listings

eBooks are purely digital, meaning they can do a lot more than a physical book. They can be super interactive, broadly distributed, and can include a range of assets, such as:

• Links
• Videos
• Photos
• Infographics.

Improve Brand Building and Thought Leadership with eBook Content Development

All these elements provide a super way to link back to your real estate website or to credit the research you’ve done. Your customer can learn about a specific topic from your document, which then becomes an interactive gateway to your website. This is where they can explore more and potentially see other listings they might be interested in – which is an opportunity to turn a lead into a client!

A corporate document that includes your identity and branding throughout is the perfect way to show what a professional company you are. A good-looking eBook makes you look great.

However, the content counts too! Great topics that are helpful to your audience can boost your reputation and establish you as a thought leader in the real estate field. For example, you can talk about topics such as:

• How to calculate your bond repayments
• How to apply for a bond
• The process to follow when dealing with conveyance lawyers
• Fees to expect when selling your home
• What to look for when buying your first home

The list of topics in the real estate industry is endless. Utilising them and exploring them in your eBook will position you as the expert in your area. 

Set Your Real Estate Agency Apart From the Competition

eBooks are an incredibly versatile document for your real estate agency. An eBook content development service will use a mixture of fantastic writing and engaging design to create something spectacular for your clients. Earn the trust of listers and drive leads to your existing listings. The more eyes on your business, the better. 

Goodman Lantern is a content marketing agency that has perfected the art of the engaging eBook. Reach out to us, and we’ll create an educational, informative, and dazzling document that will solidify your place in the real estate market. 

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