Originally published July 31, 2022 , updated on January 16, 2023

Convincing your potential customers to buy a product or service from you is all about reaching them at that exact right moment. When they are looking for a restaurant in your area – you want to be at the top of the search list. If your potential client is searching for an accountant that specialises in business tax, you want your business to be the first thing that pops up.

But how can you ensure this?
The answer is with good technical SEO services.

You may already know all about search engine optimisation. But, what is technical SEO and how is it different?

This blog will detail everything you need to know about the best practices technical SEO specialists will bring to your business and how they will help you outrank your competitors.

What Is Technical SEO?

There is a lot that goes into search engine optimisation. One of the most consistent practices is releasing well-written content such as articles and blogs for businesses. When these contain relevant information that the user is looking for as well as keywords and phrases that a customer might search for, it helps to boost a business’s online ranking.

Technical SEO, as the name suggests, is a little more technical. 

This practice involves optimising more than the copy that features on a website. It includes optimising the infrastructure and functionality of a website. This helps Google’s algorithm crawl and index your website which increases your chances of ranking highly for your intended keywords and phrases. 

Your fantastic written content means nothing if your users can’t access it on your website with ease or with great functionality. 

Some essential technical features include a simple sitemap, great page speed, metatags, backlinks, URL structure, and more.

Read on to discover how all this contributes to your online business success and how a technical SEO agency will help you set this up professionally. 

What Are the Benefits of Technical SEO?

With everything available at the click of a button, internet users expect a seamless and speedy experience when loading a website. When a site offers anything less, we tend to lose interest and search for other results. Regularly, we open up a site to read a single page but may not find the content we are looking for, so we click out of that site altogether. This act increases what is referred to as the ‘bounce rate’ of a website. The higher the bounce rate, the worse it is for your page ranking. Tactics to reduce bounce rates are complicated and require data analysis to implement, which is one of the valuable services you get from investing in specialist SEO practitioners.

Technical SEO can improve your bounce rate, making your website more “sticky”. Optimising the infrastructure of your website will improve its functionality, speed, and user experience. This makes your website easy to navigate for your customers and search engines. When your site is free from technical issues, it contributes to a better search engine ranking. This is because Google rewards sites that its algorithm can load with speed and sites that have clear code. 

Technical SEO services will help refine your website so that it offers a great experience for your customers and Google. It will help you get found online and delight your clientele with its ease of use. This organic traffic is the first step to converting visitors into paying customers. 

What Practices Would a Technical SEO Services Company Follow? 

Following Google’s best practices for website optimisation is more than publishing well-written content. Of course, that’s part of it, and we encourage your business to release frequent pieces filled with industry-niche keywords. However, there’s an ever-changing list of services that technical SEO specialists would focus on for your business website that would drastically improve your online ranking. From removing broken links and 404 pages to ensuring URLs are labelled optimally, there’s so much to focus on. Here are a few essential practices and how they’ll optimise your site.

Ensuring Your Site Is Mobile-Friendly and Responsive

Most people search for answers from their mobile devices. We search for quick answers, local businesses, locations, and more. Because of this, it’s of paramount importance that your website functions well on a smartphone or tablet. If it doesn’t, your user will get frustrated and drop off – likely opting to visit your competitor. Making your website mobile-friendly is noticed by Google too. This increases both your visibility and your ranking. 

Having a Secure Website

Google is dedicated to showing its users the most trusted websites possible. Part of this is ranking sites that have invested in site security. This is why purchasing an SSL certificate is a must. Doing so helps prevent hackers from getting into your website and hacking your customer’s data. It’s a win-win for everyone involved. Having this security feature means your domain switches to an HTTPS format – showing Google you are a secure website. 

Setting up a Sitemap

Search engines want to provide their users with the most relevant results possible. They want to answer their search queries with accuracy. To help engines like Google do this well, the organisation has set up crawlers with an algorithm that’s difficult to explain. But for the sake of simplicity, you can think of this function like little online spiders that read and index site information.

Your technical SEO agency aims to give Google’s spiders a roadmap to help them navigate your site. The search engine rewards you for this sitemap. Its code tells Google about page locations, when recent updates happened, how often updates tend to occur, and more. With this sitemap, Google bots understand how all the pages work together. This boosts the SEO ranking of your website.

Technical SEO Requires Expert Input

Make sure your business website is optimised for both content and functionality with the services of a technical SEO services company. The best starting point is to get a professional agency to do an SEO audit. This will identify which areas need improvement and where your website is lacking. SEMrush offers a great tool for an audit. 

Once you know where to improve, leave it to a technical SEO agency to implement improvements across the board. Working with professionals will save you time, ensure a good job, and save money wasted on costly mistakes. 
If you’re looking for an agency that specialises in content and SEO, look no further than Goodman Lantern. We have a full scope of writers, editors, and search engine specialists to offer. Our team will help your website get indexed by Google so that more traffic comes your way. Thereafter, you can turn this traffic into leads and customers with expert-written content created by our team. We provide a 360-degree SEO and content service that you don’t want to miss out on! Get in touch to find out more.

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