Originally published October 14, 2021 , updated on August 29, 2024

Emails are simple enough… right? It’s just another form of communication where you write up what you want to say and send it off. That might be true for daily interactions. But there’s so much more to it when it comes to large-scale email marketing.

Email marketing is not the same as emailing one of your coworkers on an average Tuesday morning. Thanks to modern education, almost everybody can write an email. But not nearly everybody has the refined skill to create compelling emails that boost commercial impact. Learning how to do this takes years of practise, careful deliberation, time, and well-established processes. This is why email copywriting services are in such high demand. 

Email marketing is growing every day as more people have access to email services. Registering an account on any device or website requires an email address. With the shift to the Digital Age, nearly everyone has an email account.

Husbpot reports that “The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027”. This same report also notes that on a daily basis, there are 4 billion email users. It is no surprise then that marketers have taken to newsletters in droves.

But like we mentioned above, email marketing is not as straightforward as you might think. If anyone’s going to help you create emails that stand out, it’s professional copywriters.

Below we take a look at what professional email writing services and copywriting entails, as well as how it can improve and benefit your business.

What Is the Point of an Email Marketing Writing Service?

Newsletter writing services can do wonders for your brand. A professional service ensures that every marketing email you send contains elements that compel. All of this will encourage a conversation of sorts. It could be a new sign-up to a trial with your SaaS business, a sales conversion, a download of your white paper, or a lead to your website. Whatever your end goal is, a professional writer will be able to ensure that your newsletters contain subtle cues that result in reader engagement.

Why Is It Important to Use Email Copywriting Services?

Professional writers know exactly how to formulate a marketing email that will increase your chances of conversion. With experience in their craft, professionals are able to implement a degree of persuasiveness in their writing. They know when and how to include a call-to-action in your emails, all the while being creative and appealing to the reader in their approach.

When it’s done right, email marketing is a powerful tool that can help you reach your business objectives. Strong copywriting services assist your business in succeeding at your marketing campaigns.

You know how you’d benefit from working with a professional to handle the writing aspect of your email marketing initiatives. Now, let’s take a look at how it can benefit your business.

It Delivers Good ROI

We mentioned this in a previous post, but it’s certainly worth reiterating. There is a high return on investment for email marketing. The exact amount differs from case to case, but the average is around $38 in return for every $1 spent on this type of marketing.

In fact, the ROI is so good that four out of five marketers noted that they would first give up social media before they gave up email marketing. It’s also easier than ever before to track your return on this form of marketing. SaaS companies that create the software to build and send emails have made it easy to see how emails perform. Marketers are able to track which call-to-actions are working, which stories are being read, and which elements of an email are doing well.

It’s also good to keep in mind that people usually subscribe to receive mails and newsletters. This already captive audience increases the chance of making a sale to the reader.

Emails Are Focused Pieces of Content

Any good email campaign will have a very specific focus. This means that content in this campaign will be highly focused, too. Readers prefer focused emailers to ones that are more broad and vague.

Take the example of an e-commerce company running a flash sale on their winter clothing at the end of the season. They send out a mail that contains details of the sale and a few of the items included. In addition to this, it will have a link to a blog about how to wear your winter clothes in the warmer months. This incentivises customers to buy winter clothes, even though they’re heading into spring. This is the kind of approach that email marketing copywriters use all the time.

Focused content helps to ensure that your audience reads all of the mail and not just some. It also creates hype and excitement around your specific campaign.

Emailers Can Be Sent to Specific Audience Groups

Did you know that Campaign Monitor reports that marketers who used segmented campaigns to reach specific audiences saw an increase in revenue of up to 760%? This is perhaps one of the biggest benefits of this form of marketing. You can reach your exact desired audience.

Your email database might be vast and made up of a range of people. You can segment this database into groups in order to target specific products or services to them.

Let’s imagine that you are an online clothing retailer. In this example, you are about to receive a large quantity of women’s business wear. You could use targeted emails as a way of reaching businesswomen. Through your newsletter system, you are able to specify that you wish to target women between the ages of 30 and 50 who are in management roles. 

If you were to send this mail to your whole database, your conversion rates look unimpressive. You also run the risk of annoying the part of your database that this doesn’t appeal to. By targeting your campaigns and sending them to the relevant audience, your newsletters are likely to have better conversion rates.

Good Email Copywriting Services Will Help You Reach More People on the Go

Subject lines are a highly important aspect of email marketing. It’s the first thing people see and it’s what will make them want to open the mail or ignore it. A good writing service will be able to create catchy and inviting headlines. This helps you reach more people on the go.

Think about it this way – many people access their emails on their phones. And most of us have new notifications popping up on our mobile devices all throughout the day. We could be having coffee in a coffee shop and a notification for a new email comes through. If it’s a newsletter and the subject line appeals to us – we’ll open it right there and then. Marketers now know that people have access to their emails no matter where they are. This makes emails all the more effective.

Having a good understanding of email newsletter writing services and email copywriting services can really do wonders for your company. Now that you do, you likely see how important it is to craft the perfect email – something that’s best left to the professionals. 

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