Originally published April 4, 2022 , updated on August 9, 2024

When you think of some of the best ads out there – the ones from your childhood that you still remember – what stands out for you? Most people remember a tagline, a heading, or a catchphrase. That goes to show that adverts can attribute their success to great production and superb ad copywriting.

Ad copywriting services aim to convey the key brand message of your product or service in the main text. It’s a precise skill that is mastered to guide your consumers toward making a purchase. To do that effectively, ad copywriting aims to create concise messaging that’s is both memorable and lovable, yet ad copywriting does so much more. 

It grabs your audience’s attention, raises awareness for your brand, and gives detailed information. This article will discuss what an ad copywriter focuses on to make an advert text great and the amazing benefits using this service will have for your business. 

The Elements That Make Ad Copywriting Great

It Captures Attention

A professional writer will understand that your brand marketing has a clear goal. Your ad copy needs to convey this. An ad copywriter will craft your brand message into text in a sleek, succinct, and accurate manner. It will aim to get as many eyeballs on your message as possible. A writer can do this by using familiar words or phrases or even by conjuring up imagery in the minds of your readers. 

It’s Clear About Your Brand Message

Great ad copywriting needs to communicate your brand message. A professional writing service will know how to structure this well. It will be understandable and well-formatted while still capturing your reader’s attention. The message needs to explain the business’s product or service succinctly while educating the audience with as much detail as possible. An agency will always aim to deliver a complete brand message that your consumer will start to relate to your business.

It’s Memorable

A great advert needs to be remembered. Copy can create a long-lasting impression with readers when it’s done right. An ad copywriter will use different techniques to help your consumer retain a message. This could include humour, a catchy tagline, or even a brand persona or character. Get inspired by some examples of the best copywriting that consumers have loved.

It Has a Clear and Consistent Tone and Style

The voice of your brand is very important. It’s what sets you apart from the competition. This essentially is the unique tone and style of your copy across all platforms. Keeping consistency means that your consumer will immediately associate your style with your brand, no matter where they see your content. Old Spice, a leading men’s deodorant brand, has firmly established its brand voice as humorous and masculine. It’s worked phenomenally to help them gain market share.

An ad copywriter will work hard on the tonality that suits your business to build brand awareness and make your persona stand out. 

It’s Honest

While writers need to be creative when crafting their message, they cannot make false claims. This includes exaggeration. Your adverts should never over-promise anything or mislead your reader. Ad copywriting needs to be honest, realistic, and truthful. An agency will place honesty as a priority without compromising on cleverly delivering your message.

How Ad Copywriting Services Will Benefit Your Business

Of course, driving sales with an advert is one of the end goals. But, it’s not the only goal, and it’s not the only benefit. Using a content marketing company for your writing has incredible benefits. Today, we’ll highlight a few. 

Great Value for Money

This is a two-fold benefit. When working with a content agency, you are given access to a team of professionals that work hard to boost your brand. Researchers, writers, editors, project managers, and distributors will benefit your business. Instead of hiring individuals in your company to fulfil these roles, you can outsource it to an agency. This saves you the cost of paying salaries to different people. Instead, for an affordable service fee, you get the expertise of a multitude of people. This service offers incredible value for money. 

The second value offering is the improvement of the quality of your ads. Platforms like Google and Facebook work with something called a quality and relevance score. The better the quality of your text, the better your score. The platforms then bring down your cost per click. This allows your brand to save money and get more clicks on your Google or Facebooks Ads for less. Allow a content marketing company can take care of these ads for you, and you can expect lower costs and higher click rates.

Better Traffic

Whether it be an article, webpage, or a Google Ad – a brand message requires a great call to action. An ad copywriter will encourage your readers to take action with CTAs such as “sign up”, “buy now”, “contact us”, among others. The more the text can drive your consumers to take action, the more traffic it will drive to your sales or lead generation page. 

Writers also know that a punchy headline can create a desire for your audience to see more. This is especially true for Google Ads, where you need a great title and description to entice people to click on your search result. Great copy could mean the difference between someone clicking on your page instead of your competitors’. Using a content writing service will ensure your text is of the highest quality so that it drives better traffic to your website. 

Content helps your audience formulate an opinion of your product or service. Ad copywriting can become a positive digital representation of your business. Make sure you do it correctly from the beginning with the help of a content marketing agency. 

If you need a reputable company to handle your writing needs, from research to distribution, look no further than Goodman Lantern. We strive to deliver high-quality content on time to deliver a fantastic return on investment.

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