Originally published July 22, 2021 , updated on August 31, 2024

Marketing as a concept started in the early 20th century when new businesses started opening at a rapid pace. This meant more competition in the market. As a result, companies needed to find a way to market their business to potential customers. Through all these times up to today, content has been a key part of any marketing strategy.

In today’s world, digital marketing and SEO content writing services are incredibly important. Many companies put a lot of time, money and effort into content marketing. This could be social media, online videos, blogs and articles. With almost every company being online, a lot of importance is placed on SEO content writing. It has become a key element in any digital marketing strategy for many reasons.

Good SEO-Based Content Writing Gets You Noticed by Search Engines

This is the most obvious reason to incorporate SEO content writing in your digital marketing strategy. Good search engine optimisation plays a crucial role in organic website traffic. In fact, a State of Marketing report by Hubspot supports this. The report found that 61% of B2B businesses received leads through search engines and organic traffic. People discover new businesses and companies through the search results page on Google and other search engines. To rank highly here, you have to optimise for SEO.

Other Brands Will Recognise You

SEO content writing done right and often will get you noticed by other companies too. Seeing your company come up in their search results puts your brand at the forefront of their minds. This could result in many new leads and strong backlinks. If your content is authoritative, trustworthy and valuable, there is a high chance of other businesses and content teams linking to your website. This leads to backlinks, which is excellent for SEO and building brand and domain authority.

It Helps Establish You As a Thought Leader

SEO content writing helps to build your brand and establish you as a thought leader in your field. If you rank highly in search results for various key phrases and are discovered by the right people, you have the potential to become an industry expert. It will also lead to more people referencing you and linking back to your website. If you can’t write these pieces yourself, you should consider using a SEO content writing company. A company that does this professionally will already know the ins and outs of optimising for search engines.

It Leads to Better Conversion Rates

SEO content writing plays a big role in conversion rates. Often content pieces include call-to-actions. They also create a sense of urgency, enlighten customers about relevancy, and more. All these factors have the potential to lead to sales and conversions. A good piece will get you found on search engines, which leads to website visits. This takes visitors one step closer to becoming a customer. These customers turn into fans and become repeat buyers of your products and services.

SEO Copywriting and SEO Content Writing Services Improve Your Chances of Getting Found by Locals

We are seeing an emphasis placed on local SEO. This means that content is created and optimised to target specific areas. For example, if your business has developed an app that reads the tides, your content should be optimised for those who live along the coastline. It could include content about specific towns and coastal regions. The names of these areas should be part of your keyword list. If your business is location or region-specific, you need to ensure that your content uses local SEO tools. More people are searching for businesses and services “near me”. These searches increased more than 150% from 2019 to 2020.

It Impacts the Buying Cycle

SEO content impacts the buying cycle. Research shows that up to 81% of people do online research before making a purchase. This remains true even if the purchase is eventually made in a brick-and-mortar store. SEO copywriting goes a long way in convincing people to buy your goods or services. If they can’t find any information on your business or products online, they will not make a purchase. If they do find you, but the content they find is not thorough and informative enough, they won’t turn into customers. Be sure to have detailed SEO content out in the digital space. This assists in generating strong leads in the research phase of the buying cycle.

The Space is Ever-Changing

SEO best practices never stay the same. Staying on top of these changes means constantly producing online content. Google dominates the search market with a 92.47% market share. It’s no surprise that most digital marketers use Google guidelines to keep on top of their SEO. It can be exhausting, though, as it requires constant reading and research. This is another reason why companies choose to outsource their SEO content writing. It takes a lot of work off the plate of those who need time to run and grow the business.

It’s Pocket-Friendly Marketing

Traditional advertising and marketing will always have its place, but it can be expensive. This is why many companies turn to digital marketing and content marketing. Doing SEO content writing and marketing is a more cost-effective way of marketing. Yes, it takes resources and time, but the expenditure is often not as much as conventional methods. It’s also a marketing method that consumers actually enjoy engaging with. Many potential customers would rather read informative stories about a company or product. They don’t want to look at or watch an advertisement about it.

SEO content writing is clearly important if you want to get discovered in the digital space. You could do this yourself, or you make use of SEO content writing services. Just be sure to include this in your digital marketing strategy.

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