Boost Customer Engagement for PayPro Global with SEO Optimized Content

Executive Summary

PayPro Global is a pioneering Software-as-a-Service (SaaS) company that offers e-commerce software to help companies create, launch, and manage their online stores. They offer customised analytics and marketing tools to help drive online growth for e-commerce companies. From optimising new revenue streams to keeping tabs on market trends, PayPro Global strives to create improved customer experiences.

Their strategy was no different when it came to content. With their blog articles and other web content, their goal was to supply potential customers with relevant, helpful, and industry-leading content. In addition, they wanted to boost

brand awareness and customer engagement, while positioning themselves as a market leader that is clued up on e-commerce trends, strategies, and developments.

They approached Goodman Lantern for our top-tier blog content writing services. We devised a plan for tailored content strategy development that catered to the needs of their diverse clientele. Working within the established framework, we generated a regular stream of high-quality, SEO-optimised content with incredible results.

Organic keywords grew by 50% over 1.5 years

The majority of website traffic comes from relevant key markets

The majority of website visitors (67.4%) are ‘top of funnel’

Here’s How We Created Their Unique Content Style Guide

The Challenges

PayPro Global focused on omnichannel content marketing. This included paid acquisition, social media, and email marketing to grow and capture traffic, eventually leading to conversions and revenue. The SEO-optimised content that Goodman Lantern was asked to create had to seamlessly complement PayPro Global’s existing marketing efforts.
Our blogs had to be tailored to their varied customer base. Customers from different industries would have different questions and concerns, so the content needed to provide succinct and helpful answers through well-researched, specific blogs. From explaining key payment trends to

deconstructing micro-SaaS, we needed to cover a host of topics while maintaining a cohesive message.

TMoreover, PayPro Global had the overarching goal of maintaining their market position in a dynamic SaaS industry. Their competitive landscape was shifting at a breakneck pace, so our article content writing services had to match that. Conducting a thorough deep dive into the SaaS industry and its trending topics would enable us to remain ahead of the trends, creating a crucial competitive advantage.

Let's Help You Solve Your Challenges

Goodman Lantern’s Solution

We enlisted a team of 6 content professionals, including:

1 SEO Strategist

1 Lead Editor

4 Sub-Editors

2 Content Writers

1 Project Coordinator

As a SaaS content marketing agency, we were well-equipped to handle PayPro Global’s requirements. We handpicked writers, editors, SEO experts, and content strategists that were well-versed with the SaaS industry. Together, we carried out thorough analyses of their target audience and key competitors. We honed in on hot topics in the industry, creating engaging blogs and promoting that content through the latest SEO tactics.

Learn More

We believe content marketing is about creating high-quality, helpful articles that speak directly to readers. Using specific information from PayPro Global about their target audience, as well as our own detailed research, we were able to lay the foundation on which to build a strong, captivating blog.

Our content was aimed at ensuring maximum understanding – simplifying complex topics through jargon-free copy. We used storytelling techniques to package information in engaging narratives.

Get in Touch

Potential customers should know that PayPro Global hears their questions, understands their needs, and proactively fulfills them. By combining topics of interest with compelling insights, our high-quality article writing services created an easily accessible knowledge base. This helped us position PayPro Global as a credible and valuable source of information.

Partner With Us

The Outcome

Our blog led to an increase in PayPro Global’s social-media engagement, demonstrating that our content was becoming more relevant to prospective customers.

By offering valuable blogs to the target audience, we created an opportunity for them to learn about the brand and, in turn, become interested in their products and services.

Get In Touch

Increased social-media engagement can be linked to higher search-engine rankings. Our SEO-optimised content was competing well against high-quality content on the same topic. This boosted organic website traffic leading to more leads and conversions. A blog post that garners shares is a great way to build brand recognition. The success of the blog allowed us to create a solid brand image for PayPro Global. It helped us connect them with prospective customers, as well develop trust and credibility. It also created continued value for existing customers and helped retain them.

Let's Grow Your Brand

Results, ROI & Future Plans

Overall, our content strategy development and blog content writing services improved PayPro Global’s social-media engagement.

The blog played an instrumental role in their present marketing efforts and will continue to be a part of future content strategies. Our renewed aim is to align our strategies to shifting trends in the SaaS industry and maintain project momentum.

Let's Do the Same for You

What Our Client Says

We are pleased about our working method with the Goodman Lantern team. Their purpose is to deliver superior content that helps our business achieve its growth goals, and it is visible in every interaction we have had with their team. The articles are of excellent quality, thoroughly researched, carefully structured, and SEO-optimized, allowing our brand to stand out in a competitive niche. The writing team meets their deadlines every time, allowing us to successfully plan and implement our content strategies.

Ioana Grigorescu

Content Marketing Manager, PayPro Global

We would highly recommend working with Goodman Lantern. In our experience, they have been friendly, knowledgeable and efficient, meeting our (high) expectations and deadlines every time.

Dan Jordan

Content Manager, PayPro Global

Get in Touch

Ready to boost your customer engagement? Goodman Lantern’s content strategy development and blog content writing services can help you. Reach out to us and our expert team can guide you through the next steps.

Click on the button below to start your journey with us and enjoy a high-quality content marketing experience.

Drop Us a Message

We’ve helped develop the voice behind

Hundreds of Businesses

At our core, we’re a content marketing agency. But we have a bigger ‘why’ that supports what we do.

By choosing Goodman Lantern as your content creation partner, you’re making a pretty big impact too. You’re helping us to act with integrity by providing remote work opportunities to women, many of whom are the breadwinners of their families.

Want to have a bigger impact? Get in touch with us at
impact@goodmanlantern.com or learn more.