An e-commerce software firm sought out Goodman Lantern, needing a regular influx of long form content to help educate their audience
Executive Summary
Our esteemed client has innovated an exceptional e-commerce solution tailored specifically for Software, SaaS, and Digital goods industries. Positioned as industry leaders in a fiercely competitive market, they maintain a global presence with offices strategically located across Canada, Ukraine, the UK, and the USA. Catering to a vast and diverse audience within a highly technical domain, our task was to assemble a team of talented writers experienced at generating compelling content. Our goal was to educate their audience while preserving a conversational tone, ensuring a superior readership experience.
Month on month, we helped them achieve the following:
35% increase in website traffic
40% cost reduction
35% reduction in bounce rate
The Challenges
With a small internal marketing team and no dedicated in-house writers, our client struggled to create content that truly resonated with their audience. The biggest challenge lay in finding the right tone and brand voice, as well as carefully and accurately relaying it in their long-form content.
Our Process
Our content development services began with strategic planning calls to thoroughly understand the client's goals. Based on these insights, we assembled a specialised team of content writers and editors who focused on creating monthly detailed, long-form blog posts tailored to the client's objectives. Our comprehensive content development services ensured each piece was well-researched, engaging, and strategically aligned with the client's marketing goals.
Enhanced Outcomes, ROI, and Future Strategies
Our expert content writers have delivered impressive results for the client, reducing costs by 40% while significantly increasing website engagement. This collaboration has decreased bounce rates and improved overall rankings. Our skilled content writers' consistent publication of high-quality, SEO-optimised content has positioned the client for steady growth in webpage rankings and SERP visibility.
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager