Originally published May 26, 2021 , updated on July 29, 2021
Long-form content gives e-commerce software company the edge
they need to establish authority and boost sales
An e-commerce software firm sought out Goodman Lantern, needing a regular influx of long form content to help educate their audience
Our client has developed an awe-inspiring e-commerce solution for software, Saas and digital goods companies. With offices in Canada, Ukraine, the UK, and the USA, they’re leaders in a highly competitive market.With a large and diverse audience, and highly technical subject matter, they needed a team of writers who could create content that would resonate with readers. We needed to help educate their audience while maintaining a highly conversational tone, ensuring that people would keep reading and coming back for more.
Month on month, we helped them achieve the following:
35% increase in website traffic
40% cost reduction
35% reduction in bounce rate
With a small internal marketing team and no dedicated in-house writers, our client struggled to create content that truly resonated with their audience.
Our biggest challenge lay in finding the right tone and brand voice for their long form content. However, after a few in-depth interview calls, we were able to pair them with writers who were able to help guide them in the right direction.
We began the process setting up a few strategy calls with the client, our marketing specialists and our most senior writers. After a thorough interview process, we were able to gain a deeper understanding of the client’s goals.
Based on our findings, we assembled a team of writers and editors to work on detailed, informative long-form blogs every month.
Results, Return on Investment and Future Plans
Working with our team has saved the client 40% in costs and has significantly increased the time visitors spend on their website, thus reducing bounce rate and improving their ranking. Over time, their rank will increase in noticeable increments as they continue to publish high quality, informative content with cleverly chosen keywords.
The client is overjoyed by the quality of our services thus far. As this is an ongoing project, we look forward to a long and prosperous professional relationship with them in the future.
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