An e-commerce software firm sought out Goodman Lantern, needing a regular influx of long form content to help educate their audience
Executive Summary
Our esteemed client has innovated an exceptional e-commerce solution tailored specifically for Software, SaaS, and Digital goods industries. Positioned as industry leaders in a fiercely competitive market, they maintain a global presence with offices strategically located across Canada, Ukraine, the UK, and the USA. Catering to a vast and diverse audience within a highly technical domain, our task was to assemble a team of talented writers experienced at generating compelling content. Our goal was to educate their audience while preserving a conversational tone, ensuring a superior readership experience.
Month on month, we helped them achieve the following:
35% increase in website traffic
40% cost reduction
35% reduction in bounce rate
The Challenges
With a small internal marketing team and no dedicated in-house writers, our client struggled to create content that truly resonated with their audience.
Our biggest challenge lay in finding the right tone and brand voice for their long form content. However, after a few in-depth interview calls, we were able to pair them with writers who were able to help guide them in the right direction.
Our Process
We began the process setting up a few strategy calls with the client, our marketing specialists and our most senior writers. After a thorough interview process, we were able to gain a deeper understanding of the client’s goals.
Based on our findings, we assembled a team of writers and editors to work on detailed, informative long-form blogs every month.
Enhanced Outcomes, ROI, and Future Strategies
Collaborating with our team has yielded impressive results for the client, delivering a 40% reduction in costs while substantially extending the duration visitors spend on their website. This achievement has effectively mitigated the bounce rate and bolstered their overall ranking. Moreover, as they consistently publish top-tier, informative content enriched with Search Engine Optimised keywords, their Webpage ranking is poised to observe steady and noticeable growth over time with increased number of SERPs.
The client's satisfaction with the caliber of our services is palpable. With this project ongoing, we anticipate nurturing a long and thriving professional partnership with them in the years to come.
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“We are delighted with our collaboration with Goodman Lantern, always delivering the content on
time, and also been extremely responsive to all our requests”Jeremy Rocher,
SoftBank-backed AutoStore