Executive Summary
Goodman Lantern teamed up with a real estate firm struggling to differentiate itself online. Our real estate content writers breathed new life into their property listings, blog posts, and website content. We spoke directly to the dreams and concerns of home buyers and sellers. By combining compelling content with smart digital marketing and a user-friendly CRM system, we helped the firm connect with more potential buyers and simplify their sales process. The results? A significant boost in enquiries, sales, and happy clients. This partnership didn't just improve their numbers – it made them the go-to agency in their area.
This case study shows how the right words can transform your real estate business.
Goodman Lantern boosted the real estate firm's online enquiries by 40% through tailored content and SEO strategies.
We helped increase property sales by 25% through strategic content marketing and targeted digital campaigns.
Client satisfaction improved by 15% through our use of compelling content, responsive communication, and buyer-focused strategies.
Project Overview
A US-based real estate agency came to us with a common problem: they were getting lost in the noise of online listings. They knew they had great properties and dedicated agents, but they weren't connecting with enough potential clients. Our team of real estate copywriters dug into their current marketing efforts.
We then focused on making their website content shine with SEO keywords that actually work and property descriptions that make readers feel at home. Our goal was simple: help them attract more serious buyers and make the whole house-hunting experience better for their clients.
The Challenges
This agency was facing issues that probably sound familiar to many of you. Their website wasn't showing up in searches, so potential buyers weren't finding them. When people did visit their site, the content didn't grab their attention or convince them to reach out. Their property listings sounded just like everyone else's. Meanwhile, their agents were spending too much time on paperwork instead of building relationships with clients. In a market where every listing counts, they needed a way to stand out and streamline their processes.
Goodman Lantern's Solution
We rolled out a robust digital marketing strategy that included a responsive website redesign, SEO optimisation, targeted online advertising campaigns, and advanced CRM integration. Our real estate content writers overhauled their website, peppering it with SEO keywords that put them on the map. But we didn't stop at just being found – we made sure they were remembered. We turned boring property listings into stories that helped buyers imagine their life in each home. We created blog posts answering the real questions people have about buying and selling. Training was provided for the sales team to utilise the new CRM effectively, ensuring seamless lead management and improved client interactions. Our approach focused on increasing online visibility, attracting qualified leads, and enhancing operational efficiency. All of this worked together to position the agency as the helpful experts buyers want to work with.
The Outcome
In just a year, the agency saw a real turnaround. Online enquiries jumped by 40%, leading to a 25% increase in sales. But it wasn't just about the numbers. Their new website became a resource that buyers and sellers actually wanted to use. Thanks to the new CRM system, agents spent less time chasing leads and more time closing deals. The agency built a reputation as the ones who really understand what clients need in their home search.
Results, Return on Investment and
Future Plans
The agency saw a 150% return on their investment with us. Their marketing became more efficient, freeing up more time for agents to work directly with clients. Their website traffic grew by 80%, and they started appearing much higher in search results for key real estate terms. Looking ahead, they're excited to expand into their digital marketing efforts to enter new markets. Future initiatives influence further automation of the sales process and the introduction of virtual property tours. Our ongoing partnership is all about keeping them at the forefront of real estate trends, so they can continue to be the agency that buyers and sellers trust.
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What Our Client Says
“I’m really happy with the content and the drive behind it. I found Goodman Lantern to be very supportive, producing engaging, proactive, and appropriate content. My feedback was regularly sought and taken into consideration to reflect the thought leadership of ETC.”
Get in Touch
Ready to boost your customer engagement? Goodman Lantern’s content strategy development and blog content writing services can help you. Reach out to us and our expert team can guide you through the next steps.
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"The team was approachable and did an excellent job at coordinating with me to keep the project on track." Poonam Singh,
Zoho - Senior Marketing Manager